Stay Away, Joe (MGM) (1968)

BOXOFFICE BOOSTERS THE NAME'S THE SAME? The name ‘Elvis’ is fairly unusual. Send an item to your paper announcing that anyone with that name will be your guest of honor on opening day—eat a good lunch or dinner at your expense beforehand, and then come in to see the picture. Send the same announcement to high school and college papers in the area. "PRESLEY" PARTY Tie in with a local radio station on sponsorship of a ‘‘Presley Party,"’ to be held at the theatre before show time. One of the station’s prominent disc jockeys would be on hand to play Presley recordings on a turn-table, meet Presley fans, answer questions about pop music, give away Presley photos, The station should, of course, give the event substantial advance publicity on the air. MUSICAL ADVERTISEMENT You might arrange for a small musical group to perform on a flat-bed truck that slowly moves around town. Signs would herald your show. Or a single fellow or girl playing a guitar, saxophone, etc., could perform in the same function from a bannered convertible. This is always an effective way of making sidewalk crowds stop and look, and there should be excellent pay-off. GIRLS BRING THEIR GRANDMOTHERS Here’s a stunt you want to aim for press, radio and television attention! Announce that you want to introduce Presley to some of the older generation who have heard about the star but never seen him. For one show, admit as theatre guests girls and grandmothers who come together. Bees Elvis Presley is one of RCA Victor's top recording artists, and music dealers know that any new Presley single sings a song of dollars at the cash register and radio time. Work with dealers and other record outlets on displays geared to ‘‘STAY AWAY, JOE.”’ This potentially smash best seller is invaluable in drumming up excitement for your local engagement. START SPREADING THE WORD: Mi CONTACT your RCA Victor Record distributor and initiate your town’s ‘‘See-the-film; hear the music, campaign” with the co-operative advertising and publicity announcements. MI DISTRIBUTE copies of the records to your area media personalities, make sure your town's juke box suppliers are using the STAY AWAY, JOE music in their machines. PLAY the soundtrack over your theatre’s public address system during intermission; promote a quantity for an opening-day give-away promotion. Some of the oldsters who attend and get their first exposure to the Presley charm and pop music should make excellent photo and interview material. Be sure to alert papers and a radio-television in advance so that they can plan to cover. Photo possibilities are numerous: a group of white haired grandmothers posed around a blow-up of Presley, etc. | STREET BALLY “Stay Away, Joe’’ centers around a champion bull, so borrow a small heifer and lead it around town with a sign reading .... “This ain’t no bull... . Elvis Presley goes Western in ‘‘STAY BVAT, SOE ss «« CFE, PREPARE a special music herald for your playdate, sharing the costs with record retailers in exchange for copy about the records. Hi MAKE SURE all record outlets receive stills, one-sheets, admats, and other pressbook material for a store-wide Elvis Presley STAY AWAY, JOE Sale. AUDIO-VISUAL ACCESSORIES THEATRE TRAILER TELEVISION TRAILERS RADIO E.T.’s The excitement, color and musical verve of Presley’s appeal and the songs and action Skillfully put together to fire the listener's STAY AWAY, JOE are captured in this trailer. of STAY AWAY, JOE come through with real Order from National Screen Service. impact in these COLOR T.V. trailers. In 60 and 20 second lengths. Contact MGM Field Press Representative. imagination, these spots pack a lot of selling power. Check your MGM Field Press Repre sentative. RADIO CONTESTS PRESLEY PICTURES... STAY AWAY JOE is Elvis Presley's 27th film. By playing a famous or a title song from past films, radio listeners can be asked to call or write in answers to question about the title of the film, Presley’s co-stars, and other details. PRESLEY DOUBLES... For a switch on the look-alike contests, try a sound-alike contest. Many of today’s singers sound like Presley—try a contest to see if listeners can tell them apart. Or, have listeners call in to sing a Presley song they know, to see who in your town sounds most like Elvis. PRESLEY GOLD... Forty-four of Presley’s recordings have been ‘‘Gold’’—records having sold at least a million apiece. Using the ‘‘Elvis Presley's Gold Hits’’ album from RCA-Victor, listeners can be asked to identify the gold records from a snatch of the whole record. Or, listeners can be played a mixture of over and under-a-million-seller records, being asked to identify the gold records from the group. TITLE SCRAMBLE... Since Elvis has been in twenty-seven movies, a gimmicky idea for a radio contest would be to scramble the names of his attractions for the listeners to decipher. The scramble could be on a 45 second tape. An example of this would be . . . TENDER ys PROMS PAS. A OMIGE:. o. SAPPY... ROCK town me Tender,’’ ‘‘Double Trouble,” ‘‘Viva Las Vegas,’ “Girl Happy,’ ‘Jailhouse Rock’’). Albums and guest tickets to ‘Stay Away, Joe’’ could be awarded to the postcards with the most correct titles. @ PHOTO CONTEST Invite girls to submit for judging snapshots of their boy friends “wearing the expression that most reminds me of Elvis Presley."’ Photos can be deposited in a box in your theatre lobby after each girl has written her name and address on the back of the snapshot she submits. A pair of guest tickets are awarded to ten winners. Have your lobby sign advertising the contest, state that no snapshots can be returned— this is to prevent any situation arising from lost submissions. If your local paper is promotion minded, it might want to carry some of the different photos daily as a ‘‘teen”’ feature. Retail stores selling film could crossplug the contest in their windows. RCA RECORD MANAGERS Mr. J. Paone RTA Distributors, Inc. 991 Broadway Albany, New York 12204 Mr. S. A. Wallace * RCA Distributing Corp. 1500 Marietta Blvd., N. W. Atlanta, Ga. 30302 Mr. L. Pyle D &H Distributing Co. 2025 Worcester St. Baltimore, Md. 21230 Mr. J. Oblander Interstate Distributing Co. 457 Daniels, Billings, Mont. 59102 Mr. T. Cavanagh The Eastern Company 620 Memorial Drive Cambridge, Mass. 02139 Mr. H. F. Fesperman Southern Radio Corp. 1625 W. Morehead St. Charlotte, N. C. 28208 Mr. |. Brusso RCA Victor Distr. Corp. 424 E. Howard Street Des Plaines, II]. 60018 Mr. D. Wheeler Ohio Appliances, Inc. 7624 Reinhold Drive Cincinnati, Ohio 45237 Mr. J. Simone Main Line Cleveland, Inc. 1260 E. 38th St. Cleveland, Ohio 44114 Mr. D. Eisenlohr Adleta Company, Inc. 1914 Cedar Springs Ave. Dallas, Texas 75201 Mr. R. Davis Ward Terry & Company Box 869 Denver, Colo. 80201 Mr. D. J. MacDonald RCA Distributing Corp. 7400 Intervale Avenue Detroit, Mich. 48238 Mr. A. Sack Eastco, Inc. 95 Leggett Street East Hartford, Conn. 06108 Mr. D. Press D & H Distributing Co. P.O. Box 1967 Harrisburg, Pa. 17105 Mr. H. Venegas Radio-TV Corp. RCA Record Dept. 432 Keawe Street Honolulu, Hawaii 96812 Mr. W. Whitehead Art Jones & Company, Inc. P.O. Box 27 Houston, Texas 77001 Mr. L. Jenks Associated Distr. Inc. 210 S. Meridian Street Indianapolis, Ind. 46225 Mr. G. Karwoski RCA Distributing Corp. Old Santa Fe Trail, 102nd St. Shawnee Mission, Kansas 66215 Mr. A. W. Smith McClung Appliances P.O. Box 3266 Knoxville, Tenn. 37917 Mr. D. G. 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Bego Elmwood Plantation Apts. 6805 Veterans Highway Apt. No. 16F Metairie, La. 70003 Mr. R. Holt Radio Corp. of America RCA Building 14 Executive Park Drive, N.E. Atlanta, Ga. 30329 Mr. T. McCusker 3234 Darbyshire Drive Dallas, Texas 75229 Mr. R. S. Krueger RCA Record Division Gateway 11 Bldg. 120 S. Riverside Plaza Suite 1400 Chicago, Illinois 60606 Mr. R. King 4940 Marchwood Drive St. Louis County, Mo. 63128 Mr. J. Nadeau 1320 West 73rd Street Minneapolis, Minn. 55423 Mr. T. Potter c/o J. Weiner Ohio Appliances, Inc. 7624 Reinhold Drive Cincinnati, Ohio 45237 Mr. M. Spence 1072 Pinewood Circle Lyndhurst, Ohio 44124 Mr. W. E. Graham Radio Corp. of America 6363 Sunset Blvd. Hollywood, Calif. 90028 Mr. W. Baker ; Radio Corp. of America 6363 Sunset Blvd. Hollywood, Calif. 90028 Mr. R. Maxwell RCA Records c/o Calectron 460 Talbert Avenue Daly City, Calif. 94014 Mr. C. Rice Radio Corp. of America 6363 Sunset Blvd. Hollywood, Calif. 90028