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1. Install a peek-a-boo view box in which theatre patrons can see the famous nude scene from “The Prize” which has started the controversy of the century. You might indicate that “We'd rather have you see this scene in action—a scene which started the country’s hottest controversy.”
THEATRE PROMOTIONAL
a. Inaugurate a local letter writing contest on “The Most Unusual ’ Prize I Ever Won.” The most interesting letters would win free ° passes to see ‘“The Prize.”
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3. You might also set a large display in your theatre lobby of trophies and other prizes that have been won by leading civic groups or individual persons living in your city.
GAG Announce that the first fifty women at your theatre opening day will reGIVE
ceive a costume just like the one AWAY
worn by Paul Newman in the film. Tie-in with a department store | sa a to give-away towels. : | ce : | oe x) FROM THE SIZZLING BEST-SELLER COMES A perating linen store merchant : ;
can use this copy to tie in his winSENSATIONAL THRILLER OF LOVE AND SUSPENSE! dows: Our towels are beautiful METRO-OLONTAus 7 A Sie. enough to wear, such as Paul Newpile Ma man does in ‘“The Prize.”
LOCAL TIE-UPS
For attention getting display windows all over town utilize these tie-in stills of MGM’s newest star, Elke Sommer.
KNIT & SWEATER SHOPS PET SHOPS
9080 9321
BEAUTY SALONS
1808x23
SPORTSWEAR LINGERIE SHOPS
FULL COLOR STANDEE
MGM has made available for your theatre lobby a die-cut full color standee standing 7 feet high. This standee should be in your
Heralds, brochures and_ other
printed matter can be prepared from the
flyers, ads, quotes and various publicity stories theatre lobby at least ten days prior to your opening.
in the pressbook. Use them as lobby-pieces, As an added plus for your exploitation this same standee is avail
able as a miniature standing 18 inches high. By utilizing this eye
SPECIAL stuffers or mailers. Don’t overlook the coHERALDS operation you will get from educational
catching miniature for window and in-store displays you will facts on The Nobel Prize while tieing in
hypo your box office. Order both standees from your local MGM
the picture. You should have no trouble Press Representative.
in distributing these in high schools and
colleges.
TRAILERS THEATRE
Use this trailer to follow
TEASER
Aside from the all-inclusive
TELEVISION
We have a variety of one minute, twenties and ten second
regular trailer, MGM _ has made available a specially designed teaser trailer outlining the many highlights of “The Prize.”” You should use this teaser as a cross-plug.
through after the teaser has done its teasing. In other words, the Regular Trailer does a fine job on driving home in more detail all the actionOrder from N.S.S.
spots for local TV buys. The scene sequences will be an added plus for your engagement. Order from your local MGM Press Representative.