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Set up panel-discussions on radio and on television too, if you have local programming. FM and late-night AM talk shows are not the only ones which will welcome the kind of exciting discussions “The Prize” will provide. Remember that controversy will attract both broadcasting and theatre audiences. You have these dramatic elements, alcoholism, nudism, sex and murder, etc.
For television programming, be sure to supply stills as oncamera illustrations of points under discussion. Audio plugs can be made by using segments of the record album during show.
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RECORDINGS
MGM Records has released a single of “THE THEME FROM THE PRIZE,” by Gerald Goldsmith (composer of the score). The long playing album features music from the score and includes other well known picture themes.
MGM Records has arranged for extensive air play on their recordings, with several syndicated shows. 536 radio stations will be covered.
“The Theme From The Prize’ is now available at all good music stores.
Robbins Music, publisher of the Gerald Goldsmith score, is supporting the music, and recordings with an extensive promotional campaign of mailings to leading disc jockies.
Their local promotion people will cooperate on any promotional effort that will be mutually beneficial. They will be glad to participate with you by supplying albums as prizes through a good theatre contest, newspaper contest, etc. *
Home office contact: SOL HANDWERGER, MGM Records, 1540 Broadway, New York City
ADDITIONAL RECORDINGS SINGLES—Cy Coleman (Capitol), Eddie Heywood (20th Cent. Fox), Leroy Holmes (U.A.), Ronnie Aldrich (London) ALBUMS—Richard Hayman (Time), Clebenoff (Mercury), Ray Heinsdorf (Warner Bros.), Eddie Dunstter (Capitol)
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LOBBY STUNT
Post an enlarged photo of Elke Sommer in your theatre lobby and allow amateur artists and caricaturists to sketch the new starlet. Promote prizes, merchant gifts and passes for the best drawings.
COLOR STILLS
Eleven full color 8 x 10 stills available. Order from N.S.S.
SCREENING
Arrange a special screening of “The Prize” for the local Press, Radio and Television people. Following the screening have “PRIZE” Smorgasbord gathering at local hotel or restaurant. Cost of the smorgasbord may be borne via reciprocal promotion by the theatre and hotel /restaurant.
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PAPERBACK BOOKS
More than a million and a quarter copies of the paperback movie edition of Irving Wallace’s best seller, “The Prize” are now in print, and available at the 100,000 newsstands, variety and drug chain stores, as well as book and department stores.
Contact your local MGM Fieldman as well as one of the fifty New American Library Fieldmen and its national distributor, Independent News Co., to set up promotions for the Signet movie edition.
RACK CARD
The New American Library has made extensive promotional plans for the new movie paperback edition. Special rack cards and play date bulletins have been sent to all Independent News Company distributors.