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UNCEMENTS
1 MINUTE LIVE
ANNOUNCER: Do Swedish girls really know more about the facts of life than we do? You'll find out when you see Paul Newman in “The Prize."’ Now that the bold best-seller becomes a big bold movie, in Panavision and Metrocolor. See Paul Newman as a hot-shot American on the prowl in Stockholm. Elke Sommer, as the cool collected Swede who teaches him the facts of life. And Edward G, Robinson, as the mystery man who plunges them both into a nightmare of international intrigue. ‘‘The Prize’ brings you Paul Newman up to his neck in wine, women and danger. ‘The Prize’’ brings you Paul Newman—down to essentials, at a Swedish nudist meeting. Paul Newman, finding Stockholm a nice
place to love in . . . a tough place to stay alive in! If you go for action, go see ‘‘The Prize.”’ If you like to laugh, you'll love ‘‘The Prize.’’ And . . . if you've ever wondered about those Swedish girls... well, ‘‘The Prize’’ may surprise you. ‘‘The Prize’’—
MGM's bold new look in love and suspense.
30-SECOND LIVE
ANNOUNCER: It’s Paul Newman in love ... in danger... inside a Swedish nudist meeting. Paul Newman in the new MGM movie, ‘The Prize.’’ See Paul Newman as a hard-bitten woman-chaser on the prowl in Stockholm. New star Elke Sommer as the Swedish beauty who shows him the facts of life. Edward G. Robinson as the mystery man who plunges them all into a web of intrigue. If you go for action, go see ‘The Prize’’—the big bold movie of
the year, In Panavision and Metrocolor.
20-SECOND LIVE
ANNOUNCER: Do Swedish girls really know more about the facts of life than we do? You'll find out when you see Paul Newman n ‘The Prize’. . . the big bold movie from MGM. Co-starring Elke Sommer and Edward G, Robinson. In Panavision and Metrocolor.
10-SECOND LIVE
ANNOUNCER: See Paul Newman in love...in danger... in “The Prize’’-—the big bold movie from MGM. Co-starring Elke Sommer and Edward G. Robinson. In Metrocolor.
Co-starring
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Ad No. 310—480 Lines (3 Cols. x 160 Lines)
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