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MERCURY RECORDS SPOTLIGHTS “THE SANDPIPER’
Yes, Mr. Exhibitor, Metro Goldwyn Mayer is going all out with one of the
biggest campaigns in the history of movies. Going for you are numerous national tie-ins, magazine covers and articles, national magazine ads and the sensational screen team of the century.
1. READ this section carefully to find out exactly what is being done for YOU and how you can use these activities to your best advantage.
CONTACT your MGM Field Press Representative to get all the help YOU need on local promotions, stunts, campaigns, etc.
ORDER your accessories now. YOU will be showing the “want to see” picture of the year. You can easily make this the most successful booking in your theatre’s history.
47,790,000 POTENTIAL PATRONS
will see these attentiongetting, four-color, full nage ads in LIFE MAGAZINE
(JUNE 25 ISSUE)
LOOK MAGAZINE
(JULY 13 ISSUE)
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A GREAT MERCURY ALBUM IS
ON THE WAY!
A beautifully packaged album with
music by Johnny Mandel, famous for his “Emily” from ‘‘The Americanization of Emily.”’ ‘‘The Sandpiper”’ album will feature the entire score from ‘‘The Sandpiper’ which will be available on sheet music by Miller Pub. Co. Mercury Records will arrange a special super-sales and promotion program for the movie album
of the year. Contact your MGM
Field Press Representative for more information on album, single records, and sheet music.
Album to be featured on special DJ programs around country and on syndicated DJ shows.
Movie playdate schedule to be issued to dealers, distributors, distributor salesmen. Featured Reviews will appear in national magazines and daily newspapers.
Record stores to be supplied with easel back displays, window streamers and displays.
For more album information, publicity, and promotion materials, etc., contact
JOHN SIPPEL, MERCURY RECORDS 35 EAST WALKER DRIVE, CHICAGO, ILL.
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