The Sandpiper (MGM) (1965)

Page scan 0003 from The Sandpiper (MGM)

Record Details:

Title:
The Sandpiper (MGM)
Date:
1965
Publisher:
Metro-Goldwyn-Mayer Studios
Volume:
The Sandpiper (Metro-Goldwyn-Mayer Studios Pressbook, 1965)
Leaf #:
0003
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
June 27, 2024
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SAKS FIFTH AVENUE © LAUNCHES he anapiper PROMOTION Saks Fifth Avenue has obtained the “SANDPIPER” promotion as an exclusive for their stores throughout the country. The May issue of “‘Harper’s Bazaar” carries a stunning six-page black and white section showing five sportswear outfits designed for Saks by famed designer Lynn Stuart, photographed against Big Sur backgrounds as seen in the film. Editorial backing is being given the promotion by “Harper’s” with four pages in the June issue showing additional clothes from the promotion titled “The Sandpiper Splash”’ and another page in the July issue to sustain the promotion through opening dates. The Saks stores are planning window displays, in-store displays, mounted ads in elevators, publicity photographs of additional clothes in the promotion for newspaper coverage, etc. Your MGM Fieldman will be working directly with Saks; contact him for information regarding this promotion. In those instances where there are no Saks stores, effective tie-ins with fine stores in your area are a natural with beach wear, sports clothes, etc., as seen in the May and June issues of ‘“‘Harper’s.” SEEN | m SIX PAGES AS