The Secret Partner (MGM) (1961)

SHOWMANSHIP IDEAS FOR TIE-UPS AND PROMOTION TRAVEL AGENCY TIE-UPS Here are two stills aimed at getting space in local travel agency window displays. On the left, a modern luxury airliner is featured in a still from the film; the right, Stewart Granger poses by the world-famous Thames River. Approach airline offices and travel agencies handling service to England. Arrange for window and counter displays using the stills, plus co-operative advertising in local newspapers which is sure to get you much valuable publicity. ORDER STILL NOS. 5047-54 AND C5047-15 FROM N.S.S. TIE-UP STILLS HAIR STYLES AND JEWELRY MEN’S HATS AND RAINCOATS WATCHES AND SPORT JACKETS 5965 5047-4 C5047-48 ORDER BY NUMBER FROM N.S.S. STEWART GRANGER LAYOUT Stewart Granger has appeared in many outstanding films, playing famous starring roles. Here are stills from some of his pictures which would make an excellent spread for the Sunday entertainment pages. Use it also as a lobby display, asking patrons to identify the titles of the films for guest tickets. Another possibility is to conduct a letter-writing contest in which people choose ‘“‘My Favorite Stewart Granger Role.’’ Limit entries to less than fifty words and award guest tickets to the winners, ORDER FROM NSS. d/ BEAU BRUMMEL—1 647-27 ee Bee KING SOLOMON’S MINES—1 467-59 MEN’S SUITS PRISONER OF ZENDA—1579-48 SCARAMOUCHE—1 533-60 BHOWANI JUNCTION—1672-18 CO-OP ADS The attention-getting title of THE SECRET PARTNER makes a powerful selling line for all kinds of businesses which provide services. Electrical and gas fixtures and appliances, dairies, bakeries, caterers, and telephone answering services are a few examples of the many péssibilities. Use your ingenuity in discovering ways to promote cooperative advertising in your community. Sample copy for an ad should read: ‘Electricity is your SECRET PARTNER for convenient modern living.”’ Products of a personal nature, particularly those which are carried or worn on the person such as deodorants, ladies’ undergarments, hair dye and bleach, etc., are naturally suited to the title of THE SECRET PARTNER as a selling aid. Arrange for local tie-ins with ladies’ shops and department stores, drug stores, beauty shops, etc. ROBBERY MOVIE CONTEST Through the years robbery pictures have maintained a high popularity rating. Announce a contest for the longest lists of pictures concerned with robberies. Such lists might include THE LAVENDER HILL MOB, THE ASPHALT JUNGLE, TO CATCH A THIEF, THE DAY THEY ROBBED THE BANK OF ENGLAND, and THE LEAGUE OF GENTLEMEN, to name a few. Since you will undoubtedly receive long and comprehensive lists from many people, ask contestants to tell in twenty-five words or less which robbery picture is their favorite. Tickets to the winners. SURPRISE CLIMAX CONTEST THE SECRET PARTNER has one of the most startling climaxes in film history. Conduct a write-in contest through your local newspaper in which contestants name famous films of the past which have exciting surprise climaxes. Such a list could include PSYCHO, NORTH BY NORTHWEST, VERTIGO, DIABOLIQUE, and MIDNIGHT LACE. Award guest tickets for the best entry. LAW ENFORCEMENT PROMOTION Help promote law enforcement in your community by promoting interviews by newspaper editors, radio and TV announcers etc. with law enforcement officers in which the need for cooperation by the general public is stressed. Underline the fact that the public is THE SECRET PARTNER in all law enforcement by reporting crimes, acting as witnesses, serving on juries, etc. CHARITIES AND CIVIC GROUPS Promote charities, public services, civic movements, etc., to which contributions are made confidentially with advertising copy such as: ‘‘Be a SECRET PARTNER in the war against juvenile delinquency.” SCREENINGS FOR POLICE Screen the picture for local law enforcement officials. These should include not only police but lawyers, judges, social workers, and other interested parties, To heighten interest, conduct a forum following the screening to explore methods of combatting crime in your town. “WANTED” POSTERS A ‘‘wanted”’ poster may be easily made up locally and will prove to be an effective method of calling attention to your engagement. Post this in key spots around town, on fences, telephone poles, etc. It can also be used as a herald. Copy should read: ‘‘WANTED — information as to the identity of THE SECRET PARTNER.’’ Use an appropriate still from the picture, picking up credits from an ad. Include theatre and playdate copy. BLIND DATE CONTEST Here is a stunt for a girl to win a date with a local personality as her SECRET PARTNER, Select a wellknown person in your locale such as a popular disc jockey, newspaper columnist, etc. Through your local newspaper invite letters from girls telling: ‘‘Why | would like to win a date with THE SECRET PARTNER.” Award the contestant with the best entry a night on the town including dinner and guest tickets to your engagement, keeping the identity of THE SECRET PARTNER a well-hidden secret until she meets the winner.