Where the Boys Are (MGM) (1960)

New American Library, one of the largest paperbound houses in the world, has planned one of the biggest book campaigns in their history for the fifty cents Signet paperbound edition of Glendon Swarthout’s WHERE THE BOYS ARE. New American Library is going to distribute this best seller to meet the opening playdates of the film around the country. WHERE THE BOYS ARE, Swarthout’s third novel, is being backed by a tremendous promotion campaign tying in the film with the book. The entire field force of NAL and its distributor, Independent News Company, has been alerted to give full time attention to local and regional tie-ups. READ THE BOOK! SEE T To gain the full impact of this promotion make up colorful posters, window cards, and streamers to enable dealers to set up book displays. Over 100,000 paperbound outlets—newsstands, drug stores, air, bus and rail terminals, department stores and book stores (regular and college)—will be displaying the Signet edition of WHERE THE BOYS ARE. A rack card showing art from the picture has been prepared especially for dealers; be sure that outlets on or near school and college grounds make use of it. See the promotion check-list at right, and plan a strong local level campaign designed to sell the book and tickets to your engagement. th ndon Swarthon'.. ~ “0ldwyn-Mayer Motion Picture pasee® A SIGNET BOOK complete ane Y* HE MOVIE! YOUR PROMOTION CHECK-LIST L, ~ Arrange point-of-sale displays of books, rack cards, movie tie-in stills and posters at all Signet book outlets. Plan eye-catching, full window displays with book, drug and department stores, utilizing 8 x 10 stills, posters and playdate signs. Run a co-op ad with distributor and/or stores selling the paperback book. Include film credits and your credits. Tie-up with the local library. Set up counter displays utilizing stills from the picture. Set up color display of paperback editions, stills and posters in your lobby. If you require special assistance, write or wire: MR. HAL ROBINSON Independent News Co. 575 Lexington Ave. New York 22, N. Y. SEND SIGNET BOOK TO WOMEN LEADERS Glendon Swarthout’s book is an ideal mailing piece to send to the head’s of women’s clubs, PTA, Girl Scouts, charity groups, etc. You can send a personal note with a copy of the Signet book that would say: Dear Mrs. | thought you would enjoy re-reading Glendon Swarthout’s hilarious book, ‘Where the Boys Are’ in this new motion picture edition. Beginning (date) we will be bringing the comedy to the screen at the. ... Theatre, and | am looking forward to greeting you and your friends and families personally. The Manager CONNIE FRANCIS APPEARANCES ON NATIONWIDE TV SHOWS As we went to press it was learned that Connie Francis, MGM « recording star appearing in WHERE THE BOYS ARE, will appear on a spectacular nationwide television show. On December 28th she will appear with popular singer Perry Como on the Perry Como Show. She has already appeared recently on the popular Ed Sullivan Show. These two top shows are seen by millions of potential movie-goers and help pre-sell WHERE THE BOYS ARE to your patrons. NATIONAL MAGAZINE PUBLICITY WHERE THE BOYS ARE has been backed up by a powerful national magazine publicity campaign. Already stories have been published in all of the major magazines with a circu lation running into the millions. Shown here is a partial listing of stories already in print, or to be published timed to the release of the film: LIFE—In the October 17 issue published a “Speaking of Pictures’’ feature on the tank sequence with an article on the actors and the filming of the scene. LOOK—A feature interview of Paula Prentiss with photographs. AMERICAN WEEKLY — The November 26 special issue which has a Show Business theme features color portraits of Yvette Mimieux and Paula Prentiss with caption credit to the film. COSMOPOLITAN—The November issue features a full page portrait of George Hamilton with caption credit to the film. CORONET—The January or February issue is running a full page profile on George Hamilton, discussing his role in the film. GLAMOUR—A portrait of George Hamilton with a short text on the film is in the November or December ‘‘What's New’’ feature. SEVENTEEN—Features a Connie Francis layout. NEWSWEEK—Has a piece on Paula Prentiss. GOOD HOUSEKEEPING—The January issue has a full page review with production stills. NEW YORK TIMES MAGAZINE — Has a ‘‘New Faces” article which includes all of our young players from the film, TIE-UP Stilts Order by Number From National Screen Service PETS SPORTS CLOTHES BEACH APPAREL SUITS RADIOS 5435 1768 x 36 1768 x 45 5370