Your Cheatin' Heart (MGM) (1964)

STANDEE Dress up lobby with this attention-getting 40 x 60 standee. It can also be displayed at music stores and tie-in spots. Send check or money order to: IDEAL PHOTO CORP., 160 West 46 Street, N. Y. 36, N. Y. Black and white—cut out and mounted..$15.00 Color—cut out and mounted................ $20.00 Wood supporting easel ........--....--$ 3.00 Shipped Express Collect The amazing story of Americas greategs country Singer, the immortal Hank Williams) mom © é g / mor: THEATRE TRAILER This trailer says it with music. It’s lilting, fast moving and chuck full of the tunes audiences know and love. Familiar Hank Williams’ melodies mean boxoffice bonanza for you, Order this trailer NOW from National Screen Service. TELEVISION TRAILERS Television audiences will respond with song and boxoffice lines to these 60 and 20 second television trailers. Everyone will want to see the story of the national idol of country and western music, Contact your MGM Field Press Representative. RADIO E.T.s MGM has come up with two sets of 60, 30, 20 and 10 second spots which will be excellent for use in your community. TEX RITTER, famous actor-singer, narrates one set of spots which are highlighted by Hank Williams’ music. These spots are designed for country and western stations. WINK MARTINDALE, popular disc jockey, has recorded a special series of ‘‘Top 40’’ radio spots which are dynamic and musical. Urban areas will respond to the fast pace and musical impact. GEORGE HAMILTON INTERVIEW RECORD Famous radio-television commentator Dick Strout interviews George Hamilton regarding ‘‘Your Cheatin’ Heart’’ on a record which will certainly interest your local radio stations. Your local radio personalities can interview George Hamilton on an open-end version of the interview which comes with a script. Contact your MGM Field Press Representative. JALOPY BALLYHOO Attract attention on your community’s main thoroughfares with a noisy old jalopy like the one used in ‘‘Your Cheatin’ Heart.’’ Dress the driver and riders in Western-like attire similar to that of Hank Williams. Attach playdate signs to the doors, rear, and directly over the car via supporters. Ye en acne SPNRROI etn sthoeS Aaet A Make your opening ni In addition to tie-ins a the following: * * * * * * * INVITE all local V. DECORATE the out HAVE local square dai theatre or play soundtr ARRANGE for square of your theatre. DRESS your ushers a GET local charity bel charity will share in th HAVE big local coun: LETTER WRITING CONTEST George Hamilton and Susan Oliver as Hank and Audrey Williams get married in ‘‘Your Cheatin’ Heart’ on a rainy night in a general store and Hank gives Audrey a washer instead of a ring. Interest your newspaper editor in running a letter-writing contest on on ‘MY HUMOROUS WEDDING.” The funniest letters win passes to see ‘‘Your Cheatin’ Heart.” Reserve the right to post these letters as a lobby attraction. Order Still No. 1827-33. containing ‘‘Your Cheatin’ Heart. 1 cup finely diced onion 2 cloves of minced garlic 3 tablespoons butter 2 tablespoons minced parsley Y, teaspoon dried thyme 1 tablespoon flour Mind” e Louis Armstrong, Decca, DL-8126, ‘‘Satchmo S:ngs’”’ MAKE YOUR OPENING NIGHT | Music’’ e Patsy Cline, Decca, DXB-176, ‘‘Patsy Cline Story’’ RCA Victor, LPM-2544, ‘‘I Remember Hank Williams’’ LPM-2197, ‘‘I’li Sing You A Song and Harmonize Too’’ 1% teaspoon chili powder 3 large chopped tomatoes 4¥% cups chicken broth 1 bay leaf or water salt to taste 1 cup rice, washed 2 pounds uncooked shrimp Hees hn retell dia, ig to it as your ‘LOCAL PREMIERE.”’ highlight your gala night by doing ipals, newspapermen, clergy, etc. Screen Specialties and use floodlights. play Hank Williams music outside your speaker. yuare dancing in a roped off area in front range a financial agreement whereby the orship. This means a lot of free publicity. e your gala night. The hilarious pie-eating contest sequence in ‘‘Your Cheatin’ Heart’ is a good ballyhoo angle. ® Contact a local bakery and get them to donate pies in exchange for lobby and screen credit in a pie-eating contest. ® Hold the contest on your stage after your late show and make sure your local press is there to cover it. ® Tie in with a local charity whereby all contestants pay an entry fee that goes to the charity. This makes for favorable publicity and a great deal of cooperation. Order Still No. 1827X500 RADIO DISC JOCKEY CONTEST Disc jockeys are always enthusiastic about contests, especially those that build listenership. The idea of this contest is to have the disc jockey play a vocal or instrumental version of ‘‘Your Cheatin’ Heart’’ and ask the radio audience to identify the artist or orchestra. Listed below are 32 albums by different recording artists Play one artist's recording per day to make the contest last for weeks in order to build up a high degree of interest. You can award a pair of tickets per day or wait until every version has been played and contestants have named all the artists so you can award a promoted prize as well as the passes and the soundtrack album. Do this all in advance of your showing to get the maximum publicity. LP ALBUMS WITH ‘‘YOUR CHEATIN’ HEART”’ Ames Brothers, RCA Victor, LPM-1998, ‘‘Ames Brothers Sing The Best In The Country’’ e Ray Anthony, Capitol, ST-1752, ““A Worried e Harold Bradley, Columbia, CL-2014, ‘“‘Bossa Nova Goes To Nashville’’ Theresa Brewer, Coral, CRL7-57361, ‘‘Songs Everybody Knows’’ e Billy Byrd, Warner Bros., W-1327, ‘‘I Love A Guitar’? ¢ Al Caiola, United Artists, UAL-3240, ‘‘Golden Guitar’? @¢ Ray Charles, ABC Paramount, ABC-435, ‘‘Modern Sounds of Country and Western e Nat King Cole, Capitol, ST-1793, ‘‘Ramblin’ Rose’’ e Floyd Cramer, e King Curtis, Capitol, ST-1756, ‘‘Country Soul’’ e Skeeter Davis, RCA Victor, ¢ Dimensions, Coral, CRL-57430, ‘‘My Foolish Heart’? ¢ Fats Domino, Imperial, IM-9248, ‘‘Here He Comes Again’’ ¢ Connie Francis, MGM, E-3795, Country and Western Golden Hits’’ ¢ John Gary, RCA Victor, LPM-2745, “Catch A Rising Star’? e George Hamilton IV, ABC Paramount, ABC-251, ‘‘Sing Me A Sad Song’’ e Joni James, MGM, E-3800, “‘Sings Songs of Hank Williams’’ e Kitty Kallen, Columbia, CL-1652, ‘‘Honky Tonk Angel’’ e Frankie Laine, Columbia, CL-1231, ‘Greatest Hits e Lester Lanin, Epic, LN-24042, ‘“‘High Society, Country Style’’ e Steve Lawrence, Columbia, CL-2052, “‘Swingin’ West’? e Norman Luboff, RCA Victor, LPM-2805, ‘‘On The Country Side’’ e Billy Mure, Everest, EVR-5072, ‘“‘Songs of Hank Williams’’ e Les Paul and Mary Ford, Columbia, CL-1928, ‘‘Swingin’ South’’ e Roberta Sherwood, Decca, DL-4100, ‘‘Live Performance’ e Connie Stevens, Warner Bros., W-1460, ‘‘Henk Williams Song Book’’ e Ernest Tubb, Decca, DL-8834, ‘‘Importance of Being Ernest’’ e Kitty Wells, Decca, DL-8979, *‘Kitty’s Choice’? e Margaret Whiting, Dot, DLP-3113, ‘‘Margaret’’ e Faron Young, Capitol, T-778, ‘‘Sweethearts or Strangers portions. Serve with a tossed green salad. sat Uh ieee es FOR WOMEN’S PAGES... susmr ro roop epirors Just what is “Jambalaya”? The famous southern food has been sung about for years in that famous Hank Williams song. The tune is on the way up again because it’s being featured in MGM's story of Hank Williams, “Your Cheatin’ Heart’’ which starts. ...at the. ... Theatre. But just what is ‘Jambalaya’ and how does one make it? The answer is just below. Try the recipe and see ‘Your Cheatin’ Heart’. They make a great combo of eating and movie-going. JAMBALAYA INGREDIENTS INSTRUCTIONS Saute the onion and garlic in butter until tender — minutes. Add parsley, bay leaf and thyme. Stir in flour, chili powder and add chopped tomatoes with juice, Let it simmer for 10 minutes and stir frequently. Add chicken broth, season lightly with salt, bring to boil and sprinkle in rice. Then cover and let simmer for about 25 minutes, stirring occasionally. Add cleaned (shelled and deveined) shrimp and rice to mixture and cook covered for 15 minutes. Approximate yield will be 6