Monkey Hustle (American International Pictures) (1976)

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PROMOTION IDEAS! MONKEY HUSTLE BLOCK PARTY PROMO As this film is opening in December and one of its biggest scenes features a Block Party, under the auspices of one of your local outstanding charity organizations, on, or sometime prior to your opening date, hold a Block Party in a roped-off area in front of your location. Community participation could be solicited in the nature of game booths, food concessions, etc. Small fees could be charged with the proceeds going to the participating charity. The area should be saturated with posters, pictures and other info anent your playdate and the film. The games and all the food sold should have names pertinent to the film, i.e. Monkey Dogs, Hustle Sandwiches, Con Punch, etc. MONKEY HUSTLE DANCE CONTEST g's; PROMO #777 ~ if al Through one of your popular dee-jays, create interest in a Monkey-Hustle Dance Contest with the winners to be selected in a dance-off contest held in front of, or someplace near your location, with the dee-jay doing a remote broadcast in person. Prizes promoted from local merchants, free admission tickets or other premiums could be offered for the most original dance idea of “The Monkey Hustle.” Judges could be comprised of musicians, radio station personnel or dance studio people. Your playdate information should run through all the preliminary broadcasts. MERCHANTS XMAS PRESENT BALLY Through your local neighborhood merchants, set up a promotion whereby any merchant who had the “Monkey Hustle” display on his premises would be able to give (x) number of passes to his patrons as a Special Xmas Gift with a minimum purchase (or the number of passes increasing commensurately with the size of purchase). This set-up could be ballyhooed in yours — and the merchants — media advertising as well as vivid point-of-purchase displays on yours — and the merchants — premises. These premium passes could all be taken care of in a special Christmas screening prior to your opening date. MONKEY HUSTLE GYMNASTIC PROMO As “The Future Olympics” plays a good part of this film, you could, through your local school system, sponsor a gymnastic exhibition — or contest if you like — to be held in a convenient shopping center, mall or lot — in the case of drive-ins. Publicized through your media outlets, this sort of activity should be a real attention getter, held far enough in advance of your playdate. NOTE: MARKET INFORMATION AVAILABLE Information concerning the particular audience market most receptive to the radio and television advertising on this picture is now available for your local buys. Please call the Cooperative Advertisement department collect at the American International home office in Beverly Hills, (213) 278-8118. MONKEY HUSTLE COLORING CONTEST Through your local or ethnic newspapers, sponsor a coloring contest with line drawings of scenes and/or characters from “The Monkey Hustle.” Contest should be limited to a specific age group (i.e. 8-14), with a special “Santa’s” bag of Christmas gifts going NY NY NY \ LL to the winner(s) plus passes to the film. Started well in advance of your booking, this kind of contest should create much interest among the young movie-goers in your community. “fs BSAC s co