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ACCESSORIES THAT SELL THOSE EXTRA TIX!
THREE SHEET!
GIBSON
oe STEELE -. wai
ONE SHEET!
SIX SHEET!
MAYNARD GIBSON = STEELE
ON. ARI ND
Produced and Directed by ROBERT TANSEY Original Sereenplay by FRANCES KAVANAUGH
Poadiuced and tsrected hp ROBERT TANSEY. & Semenginy by FEANTES KAA NALES
INSERT CARD!
TITLE CARD AND SLIDE!
gi MAYiVARD GIBSON Bo STEELE . L
SET OF TWO 22x28’'s
TRY THESE NOVEL EXPLOITATION IDEAS!
IDENTIFICATION CONTEST!
Fans of WESTERN motion pictures are particularly loyal — as witness how the Great Western Stars go on and on! Above are pictured six of the ALL-TIME WESTERN GREATS!
Order the above mat... plant it in newspapers in advance and during playdate. WRITE MONOGRAM EXPLOITATION DEPT., 4376 SUNSET DRIVE, HOLLYWOOD 27, CALIF.
Answers are: Dustin Farnum, William S. Hart, Tom Mix, Buck Jones, Ken Maynard and Hoot Gibson. Of course, you tie-in fact that the latter two, Gibson and Maynard, are starring in your latest show, “ARIZONA WHIRLWIND.”
STREET BALLYHOO!
Mounted riders are surefire. Make arrangemenis with nearby riding stables and have them furnish you horses for “hitching up’ in front of your theatre. Street riding stunts always garner plenty of word of mouth publicity. Dress some of the local kids in western attire and let ‘em go all over town with signs reading, “I'M THE ‘ARIZONA WHIRLWIND’... ON MY WAY TO THE BLANK THEATRE!”
*
Clip the pictures of accessories and ads which appear in this pressbook. Surround publicity stories with “em and
paste on your lobby doors, at eye level. They'll stop and read, where they might pass up your usual advertising.
* TIE-IN WITH RADIO'S WESTERN SHOWS!
Livewire showmen throughout the country are going after the great masses of radio fans who follow the wesiern serials of the air. These theatres have had excellent results from using spot announcements immediately following any of the broadcast horse operas. Here’s sample copy you can use on your local stations.
35 WORDS:
The TRAIL BLAZERS are back! Here are the screen's favorites, Howt Gibson, Bob Steele and Ken Maynard shootin’ their way thru an action-jammed western thriller, “ARIZONA WHIRLWIND!” See it at the Blank Theatre now!