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XPLOITATION
HERE'S TOP NOTCH WALKING ADVERTISING FOR YOU!
THE SHADOW in ‘‘BEHIND THE MASK’?
CAMPUS THEATRE
Monday,
What could be more appropriate for BEHIND THE MASK than the domino mask pictured above. Order it from Econemy Novelty & Printing Company, 225 West 39th Street, New York City. Printed in silver ink on black background with sufficient cord and including your theatre imprint and playdates, you can purchase these at $10 per 1,000 or $7 for 500.
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Tieup Photographs Worth Your While
Any store selling costmetics or women’s wear and all beauty shops will be willing to use SH3 of Barbara Reed at right. Order it at 15 cents from Monogram Exploitation Department, 4376 Sunset Drive, Hollywood 27, California. Still No. 29 (below), from your exchange set, can be spotted with the card: “Thrill to our beautiful merchandise, then thrill to THE SHADOW in BEHIND THE MASK at the Rivoli.”
Opening
May 15
ONE FOR THE DECK!
LOOK AT THIS SPOT! &
if it turns GREEN, you are NOT too weak to see
THE SHADOW "BEHIND THE MASK"
Opening Monday
at the Vista Theatre
we ——— TRY THIS ———
If you think we're joking about seeing green, place this card over a piece of white paper, stare at the red dot for a minute, then remove the card, but keep staring at the paper. You'll find that the red spot has turned green.
Pictured actual size above, this eye-opener can be purchased in two colors from the Economy Novelty & Printing Company, 225 West 39th Street, New York City. The price with your imprint and play dates is $5.50 for 1,000; $5.25 per 1,000 for 3,000; and $5.00 per 1,000 in quantities of 5,000.
Ap TRY THESE TEASERS
A good wantad campaign will help boost your business on BEHIND THE MASK. For several days prior to your showing of this SHADOW thriller, run one reading: “EDITH—Imperative you provide me with hiding place of papers immediately: LAMONT.” Carry this ad for three or four days in the personals section of your newspaper. Then, on the opening day of your showing, run the following: “LAMONT—If you will meet me tonight at 8 in the lobby of the RIVOLI theatre, I will disclose hiding place of papers. Be sure you are not Shadowed. EDI ft,
ye TRY A DUMB DAMES CONTEST
In the SHADOW series, Margo Lane is played slightly on the dumb side. Why not launch a “Dumb Dames” contest, inspired by THE SHADOW’'S girl friend, as played by Barbara Reed. Contest can call for letters of 100 words or less on “The Dumbest Dame I've Ever Known.” Put this one up to your newspaper editor. It should stir a controversy to hypo his circulation and your boxoffice. You might offer prizes both for the letter writer—and the girl if she’s in the vicinity.