Campus Rhythm (Monogram) (1943)

Preview Flash! As we go to press, the first notices on the preview of “Campus “Rhythm” are coming through. They’re a sizzling tip-off on the picture's boxoffice possibilities. ‘‘Cute, tuneful film. Entertainment is the thing and this one is tight, gay and refreshing with music worth listening to. The song ‘‘Walkin’ A Chalk Lne’’ is Hit Parade material.”’ —HOLLYWOOD REPORTER. “Gay musical .. . full of laughs.” —LOS ANGELES TIMES. Lots of Contest Possibilities Yes sir, “Campus Rhythm” is just loaded with ideas for contests that will prove added attractions at the boxoffice as well as building interest in the picture. One of the main story points of the picture is a contest for collegiate bands. At most colleges and large high schools there are usually several such aggregations. Go after them for a contest on the stage of the theatre to determine the top school band. Hook this up with your local radio outlet and you've really got something. Jitterbugging comes in for a nifty routine in “Campus Rhythm,” and that’s your cue for another stage competition. Offer prizes for the most talented jitterbugs in the school. If you get a sufficiently large turn-out, there can be prizes for the most novel routines, the most expert, the best-looking couple, etc. A sock way of working up interest in a stunt like this would be to get a team to represent each class—senior, junior, freshman and sophomore—and let them battle it out. Go after your daily paper to help you sponsor this one. Other good possibilities are an out-and-out college amateur night open to all kinds of student entertainers; a college songwriting contest and a collegiate popularity contest. * Your Radio Announcements Exhibitors using radio time should try to spot the plugs for “Campus Rhythm” immediately after the band shows such as Waring’s Pennsylvanians, Kay Kyser, Harry James, etc. These programs have tremendous followings among the younger set who'll be plenty interested in a snappy number like “Campus Rhythm.” Here are two possibilities for spot announcement: 50 WORD SPOT: Get hep... get in step! Here comes the season's gayest jive and jump show! It's “CAMPUS RHYTHM” at the Blank Theatre with a swingin’, singin’ bunch of collegiate swifties in a musical romance that's really SOLID. See “Campus Rhythm” with Johnny Downs, Gale Storm, Robert Lowery and Dozens of slick chicks. They'll have you dancin’ with your toes pointed! 35 WORD SPOT: Collegiate hi-jinks! Campus romance! Fraternity fun! Don't miss the musical riot of college lite coming Thursday to the Blank Theatre. It's ‘Campus Rhythm” ...a jamboree of jive and joy... featuring Gale Storm, Johnny Downs, Robert Lowery! And armftuls of sweater girls! * De Luxe Lobby Displays Eye-catching silk screen process posters are available on a rental basis to assure you of a deluxe lobby at low cost. Sizes 30’°x40” and 40x60” have been prepared by National Screen Accessories. See them at branches in all key cities. HERE'S YOUR BEST BEI FOR EXPLOITATION AID! Naturally, every exhibitor who plays to any college or high school trade can look forward to extra grosses with an attraction like “Campus Rhythm.” There’s an extra angle to the story, however, which gives you an “in” for exploitation assistance from a very valuable source—the editor of the school daily. The main male character in “Campus Rhythm” is the go-getting school editor played by Johnny Downs. Get together with the student who runs the publication at your local school and tell him about this. Perhaps run a special screening for him and his staff. Then sit down with them and explain your plans for interesting the student body in the picture. They'll be able to steer you straight on the best way to work your stunts and also can be of great help in publicizing the picture. * COCA COLA DISPLAYS Still No. 30, showing Gale Storm, Johnny Downs, Robert Lowery and a group of collegiate youngsters enjoying a “coke”, was especially shot to provide you with a surefire bet for store displays. We know that in these days of shortages the promotion of merchandise like soft drinks is practically impossible, but that shouldn't stop you from getting plenty of exploitation value from this still, Arrange for window and counter plugs that'll cover your entire community. Make up neat placards with copy reading: The cast of “Campus Rhythm” at the Blank Theatre takes time out from the exciting fun of the picture to enjoy a refreshing Coca Cola. For the most refreshing film of the season see “Campus Rhythm.” Order your supply of these stills from Pressbook Editor, Monogram Pictures, 4376 Sunset Drive, Hollywood 27, California. Price is 15c each. * Lively Street Ballyhoos You can sell the pep and freshness of “Campus Rhythm” with outside stunts that have plenty of bounce. The jallopies the school kids used to drive around in have practically disappeared from the American scene because of gas rationing. However, a good gag would be to get the most decrepit one available, plaster it with signs, load it with noisy kids and harness a horse ito it for a tour around town. It'll get lots of laughs and comment and folks will know your film is that riotous type of show. Another eye-opener would be a trio of pretty sweater girls strolling about the busiest sections. Have ‘em wear the kind of pullovers that are usually covered with all sorts of slogans, sketches, etc. The first one’s should be lettered: MAKE A DATE WITH US: the second reads: FOR “CAMPUS RHYTHM”; the third is: AT THE BLANK THEATRE.