Charlie Chan in the Secret Service (Monogram) (1944)

* RADIO TIPS Your Monogram Exploitation Department has consulted with some of Radio’s top advertising men and asked for tips on radio exploitation of motion pictures. We are passing along these ideas for your information. A SPOT ANNOUNCEMENT is an announcement of 100 words or LESS. It is the opinion that the LESS the better. Often, a short, snappy plug will sell many more tickets than a long, overburdened-with-words spot. Therefore, concentrate on putting as little copy as possible in your announcements. Also, if you have a short spot you will have a much better chance of getting good or “preferred” time for your blurb. All copy, when taken from the pressbook and re-written for your radio station, should be edited and culled for your particular situation. Always DOUBLE SPACE your copy, thusly... 65 WORDS: Shhhh! There's much ado about secret weapons in the new Monogram Charlie Chan mystery. “CHARLIE CHAN IN THE SECRET SERVICE.” Can't say much about secret weapons, but we can tell you about the picture. Sidney Toler, in his best Chan role to date, solves murders committed by electronics! He runs a race of death to save a nation! “CHARLIE CHAN IN THE SECRET SERVICE.” BLANK THEATRE, NOW! Words you want “punched” should be CAPITALIZED or UNDERLINED. Bear these tips in mind and cooperate with your radio station. Another thing to remember is never to use more than a second carbon. Think oi the announcer’s grief trying to read a blurred piece of copy. Often a radio station has all its time sold. That is, the time you might want for a spot is taken. If so, approach your radioman with this idea: A short, “tack-on” plug. These take only a few seconds, and can be inserted on breaks, etc. These go well around mystery programs. MYSTERY FANS, ATTENTION! SEE CHARLIE CHAN’S NEW PICTURE, “CHARLIE CHAN IN THE SECRET SERVICE” ... BLANK THEATRE Now! * * * MYSTERY FANS WILL ENJOY THE NEW CHARLIE CHAN THRILLER. “CHARLIE CHAN IN THE “SECRET SERVICE” ...BLANK THEATRE, NOW! * * * SIDNEY TOLER SOLVES MURDERS BY ELECTRONICS IN THE NEW BLANK THEATRE FILM. “CHARLIE CHAN IN THE SECRET SERVICE”! * * * CHARLIE CHAN'S NEW MYSTERY, “CHARLIE CHAN IN THE SECRET SERVICE” WITH SIDNEY TOLER IS AT THE BLANK THEATRE, NOW! * * * MURDER BY ELECTRONICS! THAT’S THE THEME OF “CHARLIE CHAN IN THE SECRET SERVICE” ... BLANK THEATRE, NOW! * MYSTERY CLUB 'ENDORSEMENTS' Use this socko blurb as recommendation for “CHARLIE CHAN IN THE SECRET SERVICE.” They'll add authenticity to your campaign. Make blow-ups for lobby advance and use mat for handbill throwaway. How about marquee hangers? LUB SELECTION Order mats from Monogram Exploitation Department, 4376 Sunset Drive, Hollywood, California. * RENT THOSE "CLICK" N.S.A. DISPLAYS! Eye-catching silk screen process posters can be ordered at reasonable rentals to assure you an 30x40’s and 40x60’s and other attractive extras have been preOrder directly from their branches in all key cities. Use the attractive lobby at very low cost. pared by National Screen Accessories. “Mystery Club” endorsements with these. * GET EXTRA TRADE VIA "SELLING" MORELAND Mantan Moreland, noted Negro comedian, has a featured spot in “CHARLIE CHAN IN THE SECRET SERVICE.” Plant scene mats in your local Negro newspaper. Display special stills which show Mantan with the cast. If your situation demands it, hold a special midnite pre-vue, advertising it only in the colored section and limiting the showing to Negroes. * "WELCOME BACK" PARTY FOR CHAN Sidney Toler is a potent box-office attraction, and created a world-wide following when he played the role of Charlie Chan in a long series of pictures. Now that Monogram has acquired the rights to future Chan pictures, here is your opportunity to sell the fact. On your opening day, hold a special “WELCOME BACK CHARLIE CHAN” party. Offer guest tickets to those who can name the most Chan pictures they have seen.