Criminal Investigator (Monogram) (1942)

FINGERPRINTING DISPLAY With the co-operation of your police department arrange a finger-printing display in the lobby. Patrons and passers-by are invited to have their fingerprints taken as a protection for themselves and their families. The prints are the only sure means of identification a person has in case of dire emergency or accident. The stunt fits right in with the picture’s title. Placard should state: “Help the nation’s CRIMINAL INVESTIGATORS by having your fingerprints on file.” If the police co-operation can’t be had, you can pull this stunt easily enough by having fingerprint cards made up by your printer and stationing an usher dressed as a special officer in the lobby with an ink pad for the imprinting. Cards should have spaces for five individual finger prints plus name, address, etc. Here’s Catchline Copy MANHATTAN MELODRAMA ... as we follow a crime reporter and a Broadway beauty through a night of terror! GUN-STUDDED ADVENTURE on THE BROADWAY OF CRIME! A HEADLINE HUNTER MAKES A BLIND DATE WITH DEATH! CUPID PAYS OFF IN A HAIL OF BULLETS! ROMANCE, ADVENTURE AT THE CROSSROADS OF CRIME! A NEWSHAWK TURNS SLEUTH WITH AMAZING RESULTS! BULLETS AND BEAUTIES! CUTIES AND CRIME! THE AMAZING CASE OF THE MURDERED HEIRESS! FOLLOW A TRAIL OF CRIME BEHIND THE SCENES OF BROADWAY'S GAYEST NIGHT SPOTS! * * * * HE HAS A NOSE FOR NEWS AND AN EYE FOR BEAUTY! “Mystery Club” Emblem Livewire showmen everywhere have reported excellent results using the “mystery club” seal devised by Monogram’s exploitation department to help you attract the steady clientele of mystery lovers who have made this type of fiction the most popular in the circulating libraries. Club “endorsemenis” like this have been very successful in the book field (Crime Club, Inner Sanctum Mysteries, Red Badge, etc.), so why not try it with your mystery films? Use the seal in lobby displays, throwaways and newspaper campaign... even on the marquee. It lends a touch of authenticity to all your plugs. For mats of this cut write the Monogram Exploitation Depet., 4376 Sunset Drive, Hollywood, Calif. MYSTERY. ct UB SELECTION Price is same as one-column mat at your exchange. SPACE-GETTING HOOK-UP FOR CLASSIFIED PAGES Newspaper advertising managers are constantly on the look-out for promotion ideas which will draw their readers’ attention to the classified section. Here's an interest-getting stunt to offer your local boys: Play "Criminal Investigator" and Win! How good are you at clue-hunting? Here's a chance to sharpen your wits and win tickets to see the fascinating mystery show at the Blank Theatre. Scattered through the classified columns are letters which, properly arranged, spell out the title of the swell mystery show at the Blank. Check through the ads for these letters, clip ‘em and paste together in correct order. Then find the “mystery ad” which gives the address to mail your solution to. The first twenty correct entries will receive tickets to see “Criminal Investigator.” The “mystery ad” mentioned above should be in the per sonal columns and read: MYSTERY FANS—Criminal Investiga. tor’s address is 1234 Main St., Department X. (This can be newspaper address or theatre.) Radio Spot Announcements With the decrease in radiio advertising sales due to the war there’s an excellent opportunity for you to make a trade deal with your local station. They run your flash announcements and you in turn run a short trailer plugging some of their important programs. In addition offer them co-operation such as passes for prizes in their various contest shows. Here are two suggested flash announcements. For a film like “Criminal Investigator” the best results will be obtained by spotting the plugs immediately following any of the crime, detective or mystery shows which are very popular on the air. SHORT ANNOUNCEMENT: Recommended for the best film entertainment of the week is “Criminal Investigator,” fast-moving story of a newspaperman who uncovers an amazing trail of murder and mystery. See “Criminal Investigator” starring Robert Lowery, Edith Fellows, John Miljan... Blank Theatre now! LONGER ANNOUNCEMENT: See dynamic Manhattan melodrama! Follow a trail of crime that leads behind the scenes of Broadway’s night spots! Solve the mystery of the murdered heiress! Thrills, romance, excitement await you in “Criminal Investigator” with Robert Lowery, Edith Fellows, John Miljan... Blank Theatre now! Trailer Is a Thriller! Be sure to run the National Screen Service “Pre-vue” on “Criminal Investigator.” It’s an exciting sample package of thrills, romance and suspense. There's nothing that sells like actual scenes from the picture itself and the only trailer that gives ‘em to you on Monogram pictures is the one from National Screen. Your screen is an unequaled advertising medium. Take full advantage of its selling force by using the best available material! CO. ee