Law of the Jungle (Monogram) (1942)

Here’s a Hilarious Space-Getter Here’s a stunt that should get you more news and picture breaks than any exploitation gag you've pulled in a long time. Screwy, but it’s the kind of “screwiness” that gets in the papers. Arrange to screen “Law of The Jungle” in the zoo. Have the zoo’s curator or some scientist or explorer explain to the press that he wants to get the reactions of the animals to moving pictures of their native habitat. A portable projection machine can be set up in the monkey house of the zoo with perhaps a few other types of African animals added to the audience in portable cages. Newspaper reporters and photographers will be on hand, naturally, to catch “color.” For small town exhibitors who are not near a zoo, circus or carnival, the stunt can be worked on a smaller, but equally effective, scale by inviting the proprietor of a local pet shop to bring a couple of monkeys to the theatre to watch the film. The newspaper photographer can take photos of the monkeys in their seats and perhaps at a typewriter doing a “review.” BOOST MANTAN MORELAND AND ATTRACT THE COLORED FANS You're missing a box office bet if your theatre has any draw from colored districts and you fail to do some special selling on Monogram’s great colored comic, Mantan Moreland. Look Magazine calls him “Rochester's closest rival,” and Mantan’s fan mail proves that he is building a larger fan following with every picture. Members of his race are ready, willing and eager to patronize any picture in which he appears, especially when he has a sock role like the part in “Law of the Jungle.” Cover the colored neighborhoods with stills in every store window. Spread stories and mats in newspapers and all periodicals published for negro readers. If you have a theatre located right in a colored district or close by, it will pay to start a Mantan Moreland club, for he will be seen in a number of Monogram features. You have an extra opportunity to plug Mantan in “Law of The Jungle” because of a “cute” story situation. The plot has him captive of an African chieftain, who turns out to be a fellow member of Mantan’s lodge. All colored folk are great “joiners.” Contact the lodge halls and let them know about this special laugh angle. See if you can’t have them make Mantan an honorary member. One Col. Cut or Mat No. 10 Le gee IG Bog aah EET ats Fe $e Ras's aA awe ae a at Jungle Telegraph a Street-Stopper Spot several negroes dressed as African natives along the main thoroughfare equipped with jungle tom-tom’s which you can borrow from local musical instrument dealers or a costume supply house. Have the “natives” supposedly beating out messages to each other, a couple of blocks apart. The receiving “telegrapher” starts writing out the message on a large slate, letter by letter. The message, completed in “jungle” language, can read something like this: | | UNJAB BUANA AFA GOOGI O LUANI DOMMUJJA MANI ABOO | Sennen nnn EEE With the onlookers’ curiosity thoroughly aroused, the slate is turned around so that this message on its reverse side can be read. WHICH MEANS: Don’t miss LAW OF THE JUNGLE now at the Palace Theatre! Coloring Contest For Youngsters Jungle pictures are great box office bait for kid fans. Go after them with a coloring contest planted in your local daily. Passes go to the youngsters doing the best job of filling in the colors on this pen and ink sketch of an action scene from “Law of The Jungle.” Contestants should be instructed to bring their entries to your box office. parti (Om) | Ying ail! If newspaper co-operation is hard to get, run the contest yourself with a throwaway distributed to kids attending your shows and to art classes in the public schools. Order Special Mat No. 22 from Monogram Exploitation Department, 4376 Sunset Blvd., Hollywood. COLORFUL STREET BALLYHOO Dress a group of negroes as African natives and send them around town carrying a couple of large crates in the manner of “bearers” in a safari. Have a native in the lead beating a tom-tom. Put your sales copy on the sides of the crates. Suggested copy: | For the thrill of a lifetime join this safari to the Palace Theatre to see the excitement-crammed drama of the Dark Continent—*Law of The Jungle.” As an alternate gag have two African “natives” carry a litter (a cane chair suspended from a couple of poles or a stretcher fitted out with a backrest and canopy) with a sign offering free transportation via “jungle taxi’ to anyone wishing to visit the theatre to see “Law of The Jungle.” For an exira touch, you might have a “plant” get aboard and be carried a couple of blocks, repeating the stunt at busy intersections. Gorilla Footprints On Sidewalk If there’s no local ordinance against it, you can add punch to your outdoor campaign with a stencil stunt, painting huge “gorilla footprints’” on the sidewalk at busy corners. The footprints, pointing towards your theatre, are accompanied by a stenciled panel of copy reading: Follow the tracks of the most fearsome of jungle beasts to the most spine-tingling adventure of the season—‘Law of The Jungle” at the Palace Theatre. The stencils will be doubly effective at night if you use luminous paint. Should it prove impossible for you to get permission to use the footprints throughout the city, you can at least use them on the sidewalk directly in front of the theatre. RENT DELUXE LOBBY DISPLAYS Eye-catching silk screen posters are available on an economical rental basis to assure you an attractive lobby at lowest cost. Sizes 30x40 and 40x60 plus colored lobby banner can be ordered from your nearest National Screen Accessories branch.