Law of the Jungle (Monogram) (1942)

JUNGLE ATMOSPHERE IN LOBBY Give your lobby plenty of jungle atmosphere by using palms and ferns promoted from the local florists. Decorate all shadow boxes, display frames, lobby banners, etc., with a rim of tangled vines and straw. Carry out the general effect on your marquee and box office, giving the latter a thatched roof. If you have an amplifier in your lobby borrow a record of jungle “noises’—tom-toms and animal sounds—from your local radio station and play the record frequently. Exhibitors who have no lobby p.a. system can borrow an electric phonograph for this purpose. For further “atmosphere” you might dress your ushers and ticket-taker in tropical outfits, khaki shorts and shirts and pith helmets. If your cashier will co-operate, get her a sarong or tiger-skin. Local pet shops will usually lend you a cage of monkeys for lobby exhibition for a credit card. These frisky critters are always terrific crowd stoppers. DISPLAYS IN JEWELRY STORES Sell jewelry stores and department stores with novelty jewelry counters on featuring jungle jewelry. They’re bound to have a stock of pins, bracelets, necklaces, etc., which can be woven into an African theme display with stills from “Law of the Jungle.” Tie-up copy can suggest that the picture has inspired a jungle jewelry vogue in Hollywood that will soon sweep the country. Adventure Magazines Take advantage of the tremendous circulation enjoyed by pulp magazines catering to adventure fans by arranging with newsdealers to insert throwaways in these publications telling readers that if they want red-blooded adventure and spine-tingling thrills, they should see ‘Law of the Jungle.” Illustrate the throwaway with a colorful mat from the ad section. A few passes will swing the deal with the proprietor of any magazine stand and in addition to the throwaways you get a display spot for a window card with similar copy. Cigar Store Tieups Still No. 16 is a pip for planting at all cigar counters. It’ll be particularly well received by the pipe and tobacco dealers because it has cute Arline Judge in a pose that shows she quite definitely approves of her boy friend smoking a pipe. Order from Monogram Exploitation Department. The lurid covers of a number of the adventure magazines will make an eye-catching lobby display when pasted up with some of the action stills from the film. COFFEE PLUG WILL GET DISPLAYS For grocery stores, coffee shops and lunch counters Still No. 29 will make good planting. The photo shows Arline Judge and John King enjoying a cup of java in primitive surroundings. Copy slant can be: “No matter where you go in the world, whether it's civilized or primitive, there's nothing that hits the spot like a good cup of coffee.” . . . That's the opinion of Arline Judge and John King who are featured in the thrilling adventure hit, “Law of the Jungle,” at the Palace Theatre. Try our special blend and you'll agree with these Hollywood stars. CONTEST SELLS ROMANTIC ANGLE Here's a contest that'll help you go atter the feminine trade. It will work just as well in a throwaway as in a newspaper. Order Special Mat No. 23 from Monogram Exploittion Department, 4376 Sunset Blvd., Hollywood. Here's the story to accompany the illustration: GIRLS! HOW WOULD YOU WIN YOUR MAN IN THE JUNGLE? TELL AND WIN TICKETS! Could you win and hold your man if all the aids of modern womanhood were denied you? If there were no soft lights and sweet music, no perfume, no super-modern kitchen for you to cook him an after-theatre snack, no attractive clothes and silken hose ... how would you do in a “man-hunt’’? If you think you could manage as well as at present in the “chase of the sexes,’ put your ideas and suggested methods on paper and submit them to the Palace Theatre, where Arline Judge faces a similar problem in “Law of the Jungle.” The best outlines on “How To Win a Man Without Civilization’s Aids’ will win passes to next week’s show. We suggest you see Arline Judge in “Law of the Jungle’ to see how she goes about winning a woman-hating scientist in her role of a girl fugitive stranded in Africa’s most uncivilized territory. Arline Judge and John King Special Mat No. 23 Spot Announcements Snare Radio Followers of Adventure Serials “Law of the Jungle” is the ideal type of picture to plug with spot announcements broadcast immediately following any of radio's many thrill programs. The adventure and action dramas are among the top attractions among serial shows on the air and their fans are all prospects for this type of picture. Many exhibitors trade a trailer boosting popular air programs for spot announcements plugging their screen attractions. If you haven't already done so, why not try to make this kind of deal. Suggested copy for spot announcements: SO WORDS Announcer: If you're looking for action and thrills, head for the Palace Theatre to see LAW OF THE JUNGLE. It's the amazing story of an American girl's flight through the terror-infested jungle to escape Nazi agents! See Arline Judge, John King, Mantan Moreland in LAW OF THE JUNGLE... Now! 35 WORDS Announcer: Adventure's waiting for you at the Palace Theatre! See a girl fugitive and a daring scientist brave the dangers of wildest Africa to smash a Nazi plot for native uprisings! Arline Judge in “Law of The Jungle” with John King! ‘ If your station features a “man in the street” program, try to arrange for one of these informal broadcasts to take place in your lobby, offering passes to the best answers on jungle questions. Have the announcer use queries like: “Why should you like to travel in the jungle?”; “Which do you think is the most dangerous, living in the jungle or in cities where auto accidents, crime, etc., are rife?”