Leave It to the Irish (Monogram) (1944)

SELL IT AS A MYSTERY -COMEDY HIT! TELL IT THRU TIE-UPS and EXTRA STUNTS! GO AFTER ORANGE DRINK DISPLAY! Still No. SK-4404-15 There’s a natural soft drink tie-up awaiting smart showmen who use this type of ballyhoo. Still number SK 4404-15 (available from your Monogram exchange) shows James Dunn and Vince Barnett ready to imbibe the delicious contents of an orange (or any flavor you may want to call it) drink. Go after the promotion now... and reap the benefits from this cooperative tie-up. To give the bally added impetus, have the dealer or bottler furnish you with advertising material for the display in your lobby in advance and during playdate. © CLEVER TEASE ADS! Plant these ads on “off pages” of newspapers or in classified section. HAVING MURDER TROUBLE? Just oe * “LEAVE IT TO THE IRISH" HAVING GIRL TROUBLE? JUST “LEAVE IT TO THE IRISH" HAVING LAFF TROUBLE? JUST “LEAVE IT TO THE IRISH” (to id, Sent aa Ree @ SELL JAMES DUNN! © Currently, newspaper columnists and trade publications are giving tremendous space to the fact that James Dunn has a starring role in the 20th Century-Fox production of “A Tree Grows In Brooklyn.” Don't overlook this angle in exploiting “Leave It To The Irish.’ Give Dunn prominence in ads and inform your local drama editors about his forthcoming stardom in the picturization of the weil-known book. x * IT'S THE NUTS! You've seen the “guess how many beans in this bowl" contests. Here’s a variation on this stunt that will be a powerful ticket-getter! Fill a large glass bowl—as large as possible—with all kinds of nuts: peanuts, walnuts, etc. Throughout the interior of the bowl, and pasted to the glass, place cutout stills of Dunn, McKay, Loft and Barnett who are featured in the picture. Trick, of course, is for your patrons to guess how many nuts, not counting the actors, there are in the bowl. To the winners go guest tickets. Your card that goes with the bowl can read... GUESS HOW MANY NUTS IN THIS BOWL i: and see “LEAVE IT TO THE [RIDE i | a nutty comedy-mystery with JAMES DUNN Starts Sunday! —_—____—___—_ CATCHLINES! MURDERS ARE OK... BUT NEVER TANGLE WITH A GAL! Crime On His Hands... Gals In His Hair! JIMMY'S GAL TROUBLE MEANS LAFFS DOUBLE! Solving Murders Is A Cinch. . . It’s Love That ..Bothers Jimmy! IT’S HILARIOUS . .. HECTIC AND HAPPY! ® GIVE LOBBY IRISH FLAVOR! A local St. Patrick’s Day can be celebrated when you play “LEAVE IT TO THE IRISH”. Local greeting card stores carry a good stock of accessories that you can transform into a clever lobby display that tells “em you've got an Irish picture. Make up a special board of the cards, built around stills from the picture. Anything you do will tie in the title in with the idea. @ GET COOPERATION OF !RISH CLUBS! Local Irish Clubs will give you plenty of help in promoting a special benefit show in which you purticipate by selling war bonds thru the club members. Have all clubbers instructed to tell ten friends about the showing and to sell a specified amount of tickets. Cooperation from local Treasury officials is assured by tying in war bond sales. Might also hold a special preview for club members and their families. @ SOCK PROCESS POSTERS FOR RENT! National Screen Accessories artists have created fine, seat-selling 30x40 and 40x60 process lobby boards that really do the job. Available at reasonable rentals . . . write, wire or phone your nearest N.S.A. branch.