Lure of the Islands (Monogram) (1942)

EXPLOITATION S catiemniaienenteeneneeemeemael Cut-Out Standee Is a “Stopper”! Printed in four vivid colors with actual photographs mounted on it as shown here, the standee is a knock-out display that will sell them on sight! It's approximately five feet in height, mounted on heavy compo board, attractively silhouetted, and comes complete with easel back all ready for display. Use one in the lobby or foyer and spot them in the best hotels and similar spots. Price is $3.00. See the sample in the Monogram Exchange. Order standees direct from Monogram Exploitation Dept., 4376 Sunset Drive, Hollywood, Calif. Ake v \ 1 L) ar 5 SNAG eR bs ae Par | = ——— i. mentee dee ne, = a hat 2 J — Press Clips Sell Margie This press book's three-page layout of some of Margie Hart's magazine and newspaper publicity breaks was designed for theatre use. Lift it out and use for a centerpiece in a layout of stills mounted in a 40" by 60" frame. It'll let them know that Margie is the most famous show beauty in America. The montage will make a swell blowup, too. FLAGS, VALANCES DRAW ATTENTION Just the thing for a flash front is the colorful flag with the billing—MARGIE HART in LURE OF THE ISLANDS. It can be seen for blocks. For a snappy marquee use a handsome, bright valance. Both items are available on a rental basis. Order directly from LIBERMAN FLAG CO. 7| Fifth Ave., N. Y. City Give “Lure” a Midnight Gala Premiere Send-Off! A midnight premiere is a natural for this kind of attraction. Hire some flesh acts—girl performers who can strut “Little Stills” Are Terrific Here's a low-priced giveaway that'll go like hotcakes and be res their stuff and give oul with forchy songs = snd enhoudes taken home and shown around! It's a zippy set of FOUR ACTUAL the most sizzling after-hours show ever to hit the town! MINIATURE PHOTOGRAPHS of Margie Hart in the poses shown It's a great way to label Lure of The Islands" as a sensahere, enclosed in a paper cover with the copy illustrated. Each tional road-show type attraction. If you are located near hoto can be rubber-st d the back wi a defense plant with a "'swing shift," aim plenty of ballyi Cee ree ne eeret Ral hoo at the workers who'll just be getting out in time for the playdate and billing. weewrree sewer year wor owwul vo son rtIS tIvUusSTS VU ae s o ; : to some organization like the Elks, American Legion, etc. These ‘little stills’ can be handed out at men's clubs, night clubs, and let them charge what they like and handle the show cocktail bars, etc. And they'll be kept! For a street gag have a themselves. They can advertise ‘for men only'' and really man furtively pass them out to male passersby with a sly comdo some business. See that they keep it clean, though. ment: “Here's something that'll open your eyes, buddy." 2 Five hundred sets in a good sized Sock Displays At Low Cost For theatres wishing to purchase 40x60 in. and 30x40 in. silk screen process displays outright rather than rent them (National Screen Accessories has the full line of rental posters and banners) or where variety is desired, brilliant Photo Art Displays have been prepared by United Advertising Display, 1824 So. Vermont, Los Angeles, and may be ordered direct. Prices are $1.50 for the 40x60; $1.00 for the 30x40. town will be seen by at least three thousand people. S Animated Set-Piece Put movement and color in your front. You can build the WALTER ; é ; WINCHELL display shown below very easily. Use a large cut-out fig 3c PER SET ee ure of Margie Hart as shown, made up in two sections so Order From ‘SHE'S THE PooR that it can be made to sway by a rod attached to a small MONOGRAM MAN'S GARBO’ Expioitation ‘ ; wheel rotated by a motor. Be sure to give Margie a Dept. —4376 A STRIP PIPPIN Sunset Drive, * A YANKEE NUDE'LL sarong of real cloth, also a bra. Keep a continuous record Holivwoed player blaring out hula music. This dancing figure is a lure they won't pass up. Use Girls For Ballyhoo Send some local lovelies around town in the most abbreviated bathing suits or playsuits available. Lettering on their bare backs should read: "You haven't seen a thing until you see MARGIE HART in "Lure of The Islands."' Use lipstick for the lettering and don't worry about the copy being small —the men will come close enough to read it. Another cute idea is to supply a pretty miss with a portable phonograph and collapsible display board of Margie Hart photos. Have her stop at busy sections, play a recording of Margie" and open up the still display. She'll draw crowds. Have a sweet looker picketing your house in a bathing suit, carrying a sign, WHAT HAS MARGIE GOT THAT | HAVEN'T GOT!