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Beauty Parlor Window Plugs With Marian Marsh Photos
These stills of lovely Marian Marsh are perfect for tieing-up with beauty parlors and thus injecting the valuable feminine angle in your exploitation campaign. The contrasting photos show what can be done in changing a woman’s entire personality by altering her hair-do. In one Miss Marsh has the glamorous appearance desired for formal and semiformal occasions. In the other she has that fresh, outdoor look. Show these to your local beauticians and they'll be glad to give you window space. Copy for credit card should read: “Marian Marsh, star of ‘Murder By Invitation,’ shows how women can change their personality by varying their coiffures. Let us advise you on your hair-dress and see lovely Marian Marsh at the Strand.” A few passes judiciously distributed among beauty operators will be sure to result in word-of-mouth from these human broadcasting machines. Order these stills from Monogram Exploitation Department, 4376 Sunset Drive, Hollywood, Calif.
DELUXE DISPLAYS FOR RENT
Eye-catching silk screen posters are available on a rental basis tq assure you an attractive lobby at very low cost. Sizes 40 x 60 and 30 x 40 plus a colorful banner have been prepared by National Screen Accessories. Use these displays inside for a week in advance and then move them out front during the run of the picture.
The Trailer’s a Chiller-Diller!
Don’t miss out on one of the finest bits of screen merchandising ever offered on a mystery picture. Get the intriguing and punchy trailer National Screen Service has turned out on “Murder By Invitation.” It sells the cast, the chills, the comedy and the suspense 100%. The screen is one of the most valuable advertising mediums you have. Capitalize on its potency to the full by getting the best trailer made. It entertains while it sells!
“CLASSIFIED” CLUE HUNT
Newspaper advertising managers are always looking for ways to bolster interest in their classified sections. You can capitalize on this situation by offering passes for the papers to distribute as prizes for a clue hunt contest. Contestants must go through the classified section and clip out letters which are scattered through the ads and paste them up to read ‘Murder By Invitation.” First ten readers who bring the completed job to the newspaper office receive prizes.
DOUBLE THRILL SHOW!
Try a new twist on the double horror bill craze by booking a CARNIVAL OF MYSTERY! Book “Murder By Invitation” with one of Monogram’s other chiller-dillers—House of Mystery,” “King of The Zombies” or “Dead Man’s Shoes.” Sell the detective story fans a whole program of crime puzzles!
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Spot Radio Announcements Sell Those Extra Tickets
Are you overlooking the possibilities of radio advertising? Livewire exhibitors all over the nation are now using “spot” announcements on local radio stations to give added force to their campaigns. “Murder By Invitation” is a “natural” to sell on the air immediately following any of radio’s famous chill programs such as “Inner Sanctum Mysteries,” ‘Crime Doctor,” “Sherlock Holmes,” etc. If the ether fans are tuned in to this type of show, you can be sure they'll be interested in your mystery attraction, too. It may be possible to make a trade with your local station for time—they read your announcements to their listeners-in and in return you run a trailer on some of their featured shows. Suggested copy follows:
35 WORDS
Announcer: Attention mystery lovers! We challenge you to try your deductive powers on the screen’s most amazing crime puzzle, “Murder By Invitation.” Weird story of a criminal whose victims were invited to their doom opens today at the..................
50 WORDS
Announcer: A famous Broadway columnist invades the shadowy mansion of a millionaire recluse and finds seven frightened people waiting for murder to strike! That's the amazing situation in the intriguing mystery hit, “Murder By Invitation,” now playing AP RNG oir ha Sie ee Theatre starring Wallace Ford and Marian Marsh.
Invite Them to a Murder!
A simple but effective gag which helps point up the novel title of this mystery hit is the neatly printed invitation which you can have made up locally and mail out in envelopes like those usually used for formal announcements. You can also have your cashier or ushers distribute them in advance of the playdate. Suggested
copy:
You Are Cordially Invited To Attend a Murder To Take Place Friday At the eA Soe Theatre
Give your theatre that lively appearance that spells entertainment. These two colorful accessories will shout the news that “Murder By Invitation” is here! The attractive valance is styled to fit any size . marquee and really dresses up the front. Flag can be seen for blocks. You can rent both these ballyhoo aids at reasonable rates from LIBERMAN FLAG and VALANCE CO., 71 Fifth Avenue, New York City.
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