Mystery Plane (Monogram) (1939)

Explott with Energy! DRAMATIZE YOUR "FRONT"! ADVERTISING FROM SKY! You're playing an airplane picture. Let the pubIf there is a local air terminal in or on the outlic know it when they pass your theatre. Decorate skirts of your town, make a deal with them whereby your lobby and "'front'’ with all the airplane equipment you can lay your hands on. Propellers, engines, parachutes, etc. Use your p.a. system to throw in return for several free flights for winners of a aviation sounds on street. Put pilot helmets and goggles on your ushers. Dress the girl at the box : : : E : office in the costume of an air hostess. Use poster connection with the picture. Also, if there is no cut-outs of planes in action atop marquee. Put local ordinance prohibiting it, distribute heralds high-flying showmanship into your ''front.”' you will give them free advertising on your screen “Mystery Plane" contest which can be held in advertising "'Tailspin Tommy" from the sky. SCHOOL SPONSORSHIP! With "war scares’ on the front page of every newspaper and plane limitations forgotten in the armament race, here is an angle to go after school patronage. Offer passes for the best essay on: “Could America Be Invaded By Air?" You will find teachers willing to cooperate as this is a vital subject. “Mystery Plane" is up-to-the-minute drama, and has many "Americanism" angles on which you can capitalize. PLANES—OLD AND NEW! Through the American Legion, you can find out if there are any wartime fliers in your town. If so, honor them at a special showing. Arrange for a still (or model) display of early and present day civilian and military planes. This should form the basis for an interesting lobby display. Contact local junior flying clubs and model-building fans and get them behind the film. SNIPES ON NEWS STANDS! THRILL-CHART FLASHER! RO Ks There are many aviation magazines on sale at The picture is packed with air-thrills — an ace | OR EP ws garavers % oe 7 y u ° um " e. ye " ° ° ° . deel dor) newsstands, such as "Flying Aces" and "Aviation selling point. Tell the public through a thrill-chart —and the enthusiasts who read them are sure to in your lobby. You can blow-up the three column want to see “Mystery Plane" at your theatre. pressbook ad that features the exciting air-thrills Arrange with news dealers to insert heralds and in the film—and give the folks a prevue of what's strips in these mags, and snipe his stand with banin store for them. Construct a 40" x 60" shadow ners advertising the publication and the "Tailspin box of this ad enlargement with a flasher in colored Tommy" thriller. lights behind it. VALANCE AIRPLANE KITS -FOR pee. Morareas MODEL BUILDING CONTESTS! The transparent silkolene marquee on “Mystery Plane” fits any BOOK EDITIONS EXPLOIT ENTIRE | oo Pee size marquee and projects the title To help you promote local model building contests, it is “THILSPIN ‘ink of the picture so that the passing : } ; public will see it. possible for you to offer prizes, giveaways or special pre miums of Ideal Airplane Kits. Each of these kits TOMMY” MYSTERY PLANE. iz TRENT “Lilpirtonny ® EE AH Eee AEE RROD EE OGS. Ae ROO MOVIE SERIES! : i a ae a contain complete i ee SIRS Te ee Low rental rates to first runs equipmen t for the and correspondingly lower prices to The famous Whitman mid get books of “Tailspin Tommy”? _ subsequents. construction of a ‘ F rder from: stories have sold millions of copies at 10c each all over the Cer Ne model plane: Metal . HOLLYWOOD eee, country. Contact your local five and dime store, which sells ADVERTISING Co. ae er, es : abthe book, for window and counter displays in connection 400 WEST 45th STREET CESS OMSL Se with your showing of “Mystery NEW YORK CITY turned engine nacel les, colored insignias, : ne.” GESSSSSSSSOSSSSSSSSS Bae cement, tail and rudJumbo d ay baal “Tailspin Tommy,” in novel form, H Ids! as L nisbed wheels, has been published by Grosset & iis ical x full size plan. Dunlap. An especially imprinted ees ae ee ; Minimum orders of one dozen kits at a price of $1.80 per jacket has been provided, which calls print space and low prices. : dozen. These may be assorted (three of each model) or they | eit to the fact that “Tailspin apne % may be a dozen of one type. (The Grumman Fighter is _ | Tommy” is in the movies, and urges oe illustrated.) Cash with order or C. O. D v ; o ee Ai A . / j OTN ° ° all moviegoers to see “Mystery HERALD Co. < Plane?’ at their local theatre. Go ade Pa. after book stores for displays on this pees ea =. tie-up. You can expect cooperation ae IDEAL AEROPLANE & SUPPLY CO. from them = 0. ask for it! SSSSSSSSSSSSSSSSSSESS 22 WEST I9th STREET NEW YORK Cite —