One Thrilling Night (Monogram) (1942)

GET THESE CO-OP ADS, TIE-UPS It's a pip of a title for co-operative ads and window displays in all establishments dealing in feminine merchandise. Cosmetic shops can feature a display of perfumes and colognes along with stills of John Beal and Wanda McKay in amorous poses. Suggested copy: For that “one thrilling night" wear a scent you know he'll adore... selected from the biggest stock of exotic perfumes in town. And make sure he sees “One Thrilling Night" at the Blank Theatre. Copy of a similar nature can be used in conjunction with dresses, shoes (one thrilling night of dancing), hosiery, evening and dinner gowns, mattresses (every night is “one thrilling night” of repose, etc.) and sweets. Beauty parlors can suggest that their patrons prepare for “one thrilling night” of romance. Department stores which do not ordinarily remain open evenings might try a special late hour sale featuring the slogan, “One Thrilling Night of Bargains” with the suggestion that after shopping folks should drop over to see the film “One Thrilling Night.” The possibilities are wide open for you to sell this title solidly, and the picture is well worth the little extra effort it will take to really cover the town. USE GIRL FOR BALLYHOO Dress a pretty young thing in an abbreviated bridal costume and let her parade through the streets with a sign on her back reading: I'm on my way to “One Thrilling Night” at the Blank Theatre. Another use for your ballyhooing bride would be to have her picket the theatre with a sign: “This picture is unfair to brides.” TEASER TACK CARD CAMPAIGN Use some of the provactive catchlines from the ad section for a teaser tack card campaign and you'll have the town buzzing. In addition to the tack cards you might use the same copy on small stickers. It’s the kind of stuff folks can have a lot of fun with and creates interest. WHAT EVERY BRIDE SHOULD KNOW! See “One Thrilling Night’ WHAT HAPPENED UP IN MILLIE’S ROOM? See “One Thrilling Night’’ THE BRIDE WORE A STARTLED LOOK! See “One Thrilling Night’ DeLUXE DISPLAYS AT LOW RENTAL Eye-catching silk screen posters that give your lobby a “custom-built” look at very little cost can be obtained on a rental basis from National Screen Accessories. These colorful displays include sizes 40x60 and 30x40 plus a fine line-up of banners. SEASON’S CUTEST THROWAWAY Here’s a clever novelty that we think packs dynamite. Inexpensive to make up, it nevertheless is the type of throwaway that will be kept by everybody receiving one and shown around plenty. Have them printed on lightweight, bright-colored cardboard, same size as shown here. Put a regular pressbook ad on the reverse side only if you think it’s absolutely necessary to have that direct kind of plug. We believe the gag is more effective and will get the best reception as it stands. Issued in Order to Prevent Hoarding and Boost Morale LOVER'S RATION CARD... No. 999,999 Before using this card, holder agrees to see “One Thrilling Night” at the Blank Theatre for proper education in romance and thrills. SPECIAL NOTICE: All members of the armed forces are entitled to double rations at any time. One One One One One Kiss Kiss Kiss Kiss Kiss BRIDAL ANGLE EXPLOITATION Get after all shops in town which handle bridal ensembles and trousseaus to co-operate with special window displays of their most fetching offerings in conjunction with a placard reading along these lines: For that “one thrilling night" select your ensemble from the finest offerings in town. And for the most exciting experiences a bride ever had— “One Thrilling Night,” at the Blank Theatre. An attractive display of a bridal gown and complete trousseau, including dainty lingerie, will make an unusual advance display for your inside lobby. Use still No. 45 which shows Wanda McKay in lingerie with this copy: The bride thought she was prepared for everything ... but not for what happened on the wildest honeymoon of all time. See “One Thrilling Night’ for the details. @ THE TRAILER IS A PIPEROO! You'll find the National Screen Service trailer one of the best bets of your “One Thrilling Night” campaign. It’s packed with the hilarious thrills and delightful romance of the picture, plus intriguing copy ... the kind of sample package that leaves ‘em crying for more. Your screen is a valuable advertising medium, so don’t take chances by running inferior trailers, show the National Screen Pre-vue—the only trailer with actual talking scenes from the picture, produced in co-operation with the Monogram advertising department. . BUY U.S. WAR BONDS & STAMPS oe aa i oe _ ee