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|COLOR ACCESSORIES THAT PACK LOTS OF WALLOP!
THE TRAIL BLAZER
HOOT GIBSON BOB STEELE CHEF THOER CLOUD
ONE SHEET
SIX SHEET
22x28” TITLE CARD AND SLIDE
SET OF 8 FULL-COLORED 11x14’s AVAILABLE AT
EXCHANGES INSERT CARD
ON STTLE See ll
22"'x28" CARD
ROPE EXTRA TICKETS WITH THESE SUGGESTIONS!
TIE-IN WITH RADIO'S WESTERN SHOWS!
Livewire showmen throughout the country are going after the great masses of radio fans who follow the western serials of the air. These theatres have had excellent results from using spot announcements immediately following any of the broadcast horse operas. Here’s sample copy you can use on your local stations:
Three of your western movie favorites are at the Blank Theatre today! See Hoot Gibson ... Bob Steele and Chief Thundercloud in Mono
gram‘s “Outlaw Trail.” Blank Theatre Now!
SAW-HORSES WILL STOP ‘EM!
Promote a couple of wooden saw-horses from a local carpenter. Set the “hosses” in front of your theatre with copy readmG. <.
THESE HORSES ARE WAITING FOR THEIR OWNER WHO IS INSIDE WATCHING
HOOT GIBSON, BOB STEELE AND CHIEF THUNDERCLOUD
IN
“OUTLAW TRAIL"
"HIGHWAY" SIGNS!
Idea which is always good for much comment around town is this: Make up cards in shape of arrows with copy such as...
This Way to
“OUTLAW TRAIL"
SSR.
Spot the “direction signs” all over town and particularly near your theatre!
STREET BALLYHOO!
Mounted riders are surefire. Make arrangements with nearby riding stables and have them furnish you horses for “hitching up” in front of your theatre. Street riding stunts always garner plenty of word of mouth publicity. Dress some of the local kids
in western attire and let “em go all over town with signs reading ... WE’RE ON THE “OUTLAW TRAIL,” BLANK THEATRE.
Clip the pictures of accessories and ads which appear in this pressbook. Surround publicity stories with ‘em and paste on your lobby doors, at eye level. They'll stop and read, where they might pass up your usual advertising.
Printed in U.S. A.