Prison Mutiny (Monogram) (1943)

ea ee Here’s a Socko Throwaway... For this type of crime drama WANTED circulars are excellent for catching the public eye. You can make up a striking handbill for “Prison Mutiny” with the copy and layout shown below. The mat is from the publicity section of this pressbook. In addition to street distribution and letter box stuffing, arrange for insertion by circulating libraries in all crime and detective novels. A couple of passes will persuade the book stores to co-operate with you. This same layout can be blown up in size for tack cards, too. WANTED JOHNNY GRAY, 5S’ 10”, black hair, brown eyes. Wanted for jail break. This man is one of the most dangerous convicts in prison history. He is desperate and ruthless, so do not take any chances with him. The above fugitive is just one of the many startling characters in “PRISON MUTINY", the sensational Monogram melodrama coming to the Blank Theatre Friday, with Edward Norris, Joan Woodbury and Jack LaRue heading the exciting cast. Stickers On Crime Magazines Arrange with local distributors and dealers to place stickers on the covers of crime and detective story magazines. Make your copy tie in with the particular publication. In many instances you will find that magazine distributing organizations have a big stock of returns on old issues. You can make a deal to take these over at a fraction of their price and use them as giveaways. Secret Case Histories Display Display a steel filing case in the lobby bound with chains and padlocked. Placard on it reads: In these files are the secret records of a hundred notorious criminals. See their intensely dramatic stories in “PRISON MUTINY,” most sen sational crime drama of the year! Make Your Lobby a Show, Too! Get the police department to assist you in making up a display of tear gas bombs and guns, handcuffs, fingerprint records, prisoner's suit and other prison paraphernalia. For another “stopper,” make up a bulletin board loaded with “wanted” circulars which you can borrow from the post office and police. Make sure they’re for men wanted for serious crimes. Tack them up with copy reading: “These men are wanted for a long list of offenses. They are desperate criminals of the type you'll see in the year’s most exciting crime melodrama, PRISON MUTINY!” Excitement-Loaded Trailer By all means run the National Screen Service trailer on “Prison Mutiny.” It’s a compact bit of celluloid dynamite that gives convincing PROOF of the thrills and drama of this exciting picture. No words, drawings or stills can sell half so strongly as actual scenes from the film itself. Take full advantage of the advertising power of your screen by running the best trailer available. It'll bring ‘em back for more! A FOTO FEATURE THAT REALLY SELLS TICKETS! This pictorial strip on famous escape attempts is a great buildup for “Prison Mutiny.” Exert every effort to plant it in your local press. Your editor is sure to be interested—because it is really newsworthy. If necessary, utilize the feature as a throwaway, printing it on colored newsprint just as shown here, and running your theatre name and playdate on the reverse side. Order mat of the illustration from Monogram Exploitation Department, 4376 Sunset Drive, Hollywood. FAMOUS PRISON BREAKS OF HISTORY ~ ~ One of the most dramatic of all front page stories in history. When the 1700 rioting convicts were One of the most primitive battles in prison his is the jail break. Fraught with the drama of desperate men rebelling against society, prison riots form a dark chapter in American penal history. Some of the most sensational are pictured here. Upper left shows Clinton Prison at Dannemora, N. Y., with the havoc wrought by an attempted escape in which 1560 men rioted. A raging fire resulted in the death of three convicts. Situated in the heart of Auburn, N. Y., the Auburn State Prison (lower left) on July 28, 1929, was the scene of one of the most destructive criminal outbursts brought under control two were dead and sixteen dangerously wounded. Damages amounted to over a million dollars. Ravaged by flames and gun fire, the Colorado State Prison at Canon City (center) was a shambles when more than 1500 desperate criminals mutinied. Seven guards and six convicts lost their lives. Fire caused damages of more than $500,000. Upper right is the Kansas State Prison at Lansing, where on May 30, 1933, eleven prisoners escaped. tory occurred at Walla Walla, Wash (lower right) when prisoners used knives in a desperate attempt to escape. Seven convicts and one guard were killed, scores were wounded. ’ Other famous “breaks” are those of notorious public enemies such as Dillinger and Touhy. All the tense, nerve-shocking drama of the rebellion of condemned men can be seen on the screen of the Blank Theatre, where Monogram’s “Prison Mutiny” with Edward Norris, Jack LaRue and Joan Woodbury is now playing.