Sarong Girl (Monogram) (1943)

A glamorous, alluring shot of gorgeous Ann Corio is a giveaway that’s bound to bring big returns. Printed on heavy gloss stock, pebbled to resemble expensive art prints, and autographed, these Fan Fotos can be distributed in advance or advertised as a special gift in conjunction with your showing of “Sarong Girl.” Fan Photos Pack Oomph! If your town gets a flock of visiting servicemen, see to it that stores and recreation spots they patronize have plenty of fotos to hand out to the boys. Fan fotos are priced at $10 per thousand. Order direct from HAROLD J. FLAVIN. INC., 250 West 54th Street, New York City. They Love To Be Teased! An “oomph” attraction like Ann Corio definitely calls for a teaser campaign which can be conducted via small ads scattered throughout the newspaper, tack cards, stickers and sidewalks stencils. Here are a few copy ideas to give you a start: The Girl Who Launched A Thousand Thrills— Have You Heard About ANN CORIO?|1 ANN Corio! Call Main 0000 For Information About ANN CORIO! What Makes Men Dream About, Shout About... ANN CORIO? Ask The Men Who Have Seen Her About... ANN CORIO! She's A Sensation To Thrill The Nation... ANN CORIO! Radio Spot Announcements Highly publicized personalities like Ann Corio are “right” for radio campaigns. Here are two suggested “spots” for your use. If possible try to plant them immediately following musical or comedy programs. 50 WORDS: (Start with sound effect of phone ringing. Announcer then speaks:) Hello ... Yes indeed . . . you've got a date with the girl who's launched a thousand thrills! . . . Ann Corio, burlesque’s brightest queen, zips to the screen in a riot of laughs and kisses, songs and saucy misses in “SARONG GIRL" with Johnny “Scat” Davis’ band, Tim and Irene, Bill Henry . . . Black Theatre now. 35 WORDS: Bright and breeziest, free and easiest show of the season! See Ann Corio, burlesque’s No. 1 sensation in “Sarong Girl,” riotous musical romance with Johnny “Scat” Davis’ band, Tim and Irene, Bill Henry, Damian O'Flynn... Blank Theatre now! In addition to using spot announcements, try to plant plugs on the record programs which have become very popular with the radio fans. Arrange with the announcer to dedicate catchy numbers like the “Strip Polka” to Miss Corio. In return you can offer passes to be used as prizes on any of the contests frequently run on this type of show. Sarong Girl Ballyhoos Get a couple of pretty misses garbed in sarongs to meander about town with lettering on their bare backs reading: “For something new in thrills see Ann Corio in SARONG GIRL.” Use lipstick or eyebrow pencil for the lettering and don’t WOIry about the display it gets, because we have an idea folks will come up close enough to read it. If your ballyhoo gal is stopped by the police for any reason, it means a swell news break, so see if you can’t arrange something. For another street stunt, you can have a good-looker travel around on the local transportation system carrying a mounted one-sheet under her arm. She won't have to do anything to attract attention, as there'll be plenty of neck craning to see what she’s carrying. Make up a giant jigsaw puzzle by cutting up a mounted three-sheet, and hire a couple of youngsters to put it together on the sidewalk at busy intersections. Instruct them to assemble the figure of Corio first and then procede with the billing. If local authorities object to the crowd gathering, you might arrange for the kids to work in the windows of empty stores. Of course, the stunt can always be worked to good effect in your lobby for an advance teaser. During the run of the picture you might have an attractive female picketing the front of the theatre in a sarong, bathing suit or other abbreviated costume (a sweater girl might do) carrying a sign reading: WHAT HAS ANN CORIO GOT THAT I HAVEN'T GOT? This LiveSize Cutout Is a WOW! The three-sheet on “Sarong Girl” has been especially designed to provide you with a full-length, full-color figure that truly reveals the charms of burlesque’s most sensational thrill star. You've never had a more attractive cutout. For extra attention, after you've mounted and cut out the illustration, cover the bra, dress and cape with real cloth—rayon will do. This figure of Ann Corio should greet all folks entering your inner lobby for weeks in advance of the showing. For a flash front, make up a number of the cutouts and spot them all around the mar quee.