So's Your Aunt Emma (Monogram) (1942)

——— "“CHEESECAKE’”’ MAT IS A CINCH EDITOR PLEASER---AND HOW! The national news services report that papers from coast to coast are yelling for leg art. This layout of “cheesecake” on pretty Eleanor Counts, who plays the hatcheck girl in “So’s Your Aunt Emma,” should get a good reception from local editors. In addition to her picture work, Eleanor was the most publicized beauty in George White’s Scandals and got a terrific break in Life Magazine as the “California Champagne Girl.” She's plenty photogenic. Order this mat from Monogram Exploitation Dept. 4376 Sunset Drive, Hollywood. 1. “It puts a girl in a funny position to have to make up her own legs.” says Eleanor Counts, seen in “So’s Your Aunt Emma.” 2. Eleanor has written a tune titled “Hats Off to MacArthur” and tries it out on Roger Pryor, for merly a band leader. 3. Her role as a chapeau snatcher gives her a chance to illustrate the song title. 4. That leg make-up problem again and a Hollywood “wolf is no help. 5. The big moment—a scene with star ZaSu Pitts, and Eleanor hopes it doesn’t land on the cutting room floor. @ ‘Aunt Emma” Cocktail Packs Wallop Stills Nos. 35 and 60 show ZaSu Pitts at a bar enjoying a cool, tall drink while Roger Pryor looks on smilingly. The photos are good for planting in cocktail bars, night clubs, etc., where the bartenders can be sold on concocting a special drink to be known as an “Aunt Emma.” To build up the gag, the barmen might make the “Aunt Emma” a very potent number with a special menu note to the effect that only two are allowed to a customer, otherwise he might get to feeling as silly as Aunt Emma in the picture at the Blank Theatre. A few passes, judiciusly distributed, should sell this idea to the joy dispensaries and you'll have a nice plug for the picture in a spot where folks are entertainment-minded. 2 Thar’s Gold In Them Thar Trailers The trailer on “So’s Your Aunt Emma” produced by National Screen Service is one of the funniest and fastest “pre-vues” ever created. Intriguing samples of the hilarity and action of the film are woven into a neat entertainment package, served up with snappy titles and dialogue. Follow the lead of the nation’s livest showmen, who declare that there's nothing to equal the screen as a ticket-selling medium. Run the best trailer a only one with actual scenes from the picture—and get those extra ollars. “SPOT” RADIO FLASHES For showmen who use radio, here are two spot announcements selling ZaSu Pitts’ unusual role. If you haen’t “taken to the air” already, why not give it a try on “So’s Your Aunt Emma’? Try to have your messages spotted in after a comedy program. 50 WORDS Announcer: Can you imagine Karloff as a Sunday school teacher? Charles Laughton as a ballet dancer? Garbo in blackface? Well, they wouldn't be half as surprising as ZaSu Pitts as a dangerous undezworld moll in “So’s Your Aunt Emma” at the Blank Theatre. It's the laugh of the season! 35 WORDS Announcer: She's a two-gun gal from Missouri! See fluttery ZaSu Pitts in the most hilarious role of her career in “So’s Your Aunt Emma,” the story of a spinster who puts the underworld in a whirl, at the Blank Theatre now! Deluxe Displays For Rent Eye-catching silk screen posters are available on a rental basis to assure you an attractive lobby at very low cost. Sizes 30x40 and 40x60, plus colorful banners have been prepared by National Screen Accessories, 525 West 43rd Street, New York City, branches in all key centers. Plenty of flash for little cash; try ‘em! Puzzled ZaSu For Rainwear Publicity Still No. 19 is a natural for all stores which feature rain-resistant clothing—the type of raiment (especially sports coats) which is suitable in both good weather and bad. Copy can read: It Ain't Gonna Rain No More---Maybe Don't be an Aunt Emma like ZaSu Pitts in “So's Your Aunt Emma” at the Blank Theatre. You don’t have to worry about your umbrella when your wardrobe _in cludes one of our waterproof sport coats. The same still can be used for shops selling rubbers, raincoats, umbrellas, etc. Copy in that case should be: “Don’t worry about the weather like ZaSu Pitts in ‘So’s Your Aunt Emma’ at the Blank Theatre. See us for all types of rainy weather wear.”