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Every showman remembers "NIGHT TRAIN," smash English hit of several seasons back, still occasionally revived. There is no question but that this title had a great deal to do with its boxoffice success. Titles are magic things, making or breaking many pictures. Go after the title "SPY TRAIN" with everything you have! It spells action, intrigue, suspense!
SMASH LOBBY DISPLAYS
Besides the posters and lobbies, both National Screen Accessories and United Advertising Displays have a complete line of deluxe displays on "SPY TRAIN." Silk screen 30x40s, 40x60s, and two sizes of lobbv banners are available, brilliantly colored and attention compelling, do full justice to this up-to-the-minute attraction!
RADIO SPOTS
By all means do not overlook using radio in your selling campaign on "SPY TRAIN," as the picture lends itself perfectly to such promotion. Try to get time near the newscasts. Suggested copy:
50 WORDS
FOR ALL LOVERS OF MELODRAMA — EXCITEMENT — SUSPENSE — ACTION WE RECOMMEND "'SPY TRAIN." HERE'S THE SCREEN'S NEWEST THRILLER, SET AGAINST THE ROARING BACKGROUND OF TODAY'S WORLD SHAKING EVENTS! FILMED ABOARD A STREAMLINED TRAIN HURTLING THROUGH THE NIGHT. SEE RICHARD TRAVIS AND CATHERINE CRAIG IN "SPY TRAIN" STARTLS Og aN nage AVTHE oe on
35 WORDS
A THRILL A SECOND ABOARD A TRAIN CARRYING A TIME BOMB! SPINE CHILLING SUSPENSE — ROARING ACTION — THAT'S "SPY TRAIN," THE SCREEN'S NEW HIT MELODRAMA, OPENING ATTHE............. THEATRE WITH RICHARD TRAVIS, CATHERINE CRAIG.
Bonds For Victory
RED CROSS TIEUP
Thelma White, featured as ''Millie'’ in "SPY TRAIN," and her sister, provide a direct Red Cross tie-up with her two prize dogs in the above scenes from the picture. These stills are good for plants in any number of places, numbers 402 publicity 7 and 8. Order from the Presbook Editor, Monogram Pictures, 4376 Sunset Drive, Hollywood.
FASHION TIEUP
Catherine Craig's striking dinner dress of soft white crepe, with golden jewelled embroidered girdle, will grab feminine attention whether planted in the newspaper, or displayed in your best women's store. It is generallv agreed that women are as interested in appearance during these trying times as ever before. Order still num
bor 402 publicity 9.
AWVS TIEUP
A direct tieup with the American Women's Volunteer Services is provided in scenes from "SPY TRAIN." This famed emergency organization has an enormous national membership, and units in practicallv every city. Still 402-3 shows lovely Gloria Dilson, still 402-2 shows Miss
Dilson with four members of the armed forces.
PURSE AND LUGGAGE TIEUP
Ideal purse and luggage tieups are provided by levely Catherine Craig in special promotion still number 402—publicity 4. Go after your best leather-goods stores for
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