Square Dance Jubilee (Monogram) (1949)

RIGS Lay the ground work with the mayor and the city editor of your newspaper for a square dance jubilee or square dance festival. Arrange for an official proclamation by the mayor and obtain permission to rope off a block for street dancing. Sell the idea of keeping alive American traditional folk dances and the spirit of the pioneer west. Service and civic groups should be approached for possible political pressure and arrangements made for them to sponsor participants in a city wide dance contest. Newspapers can stimulate interest by covering the practice sessions of the various groups. Promote dance studios to provide instructors as coaches for the various groups. Key interest by promoting prizes for costumes, calling and dancing. As an additional feature, give prizes for best fiddler or instrumentalist. Jubilee festival week should be tied in so that the contest is climaxed on opening day of the picture. Stage it in front of the theatre for maximum attention benefit. During Jubilee Week arrange for a sound truck to be camouflaged as a hay wagon. Place several ushers, usherettes, or both, aboard dressed in appropriate rustic costume. Play the picture’s theme song and other tunes from the film over the public address system, with plugs in between the numbers calling attention to the playdate and theatre. Contact all radio stations for their cooperation in plugging American folk music and especially the tunes from the picture. Picture’s songs should be played during intermissions and in the lobby. Display poster in lobby at least two weeks in advance of playdate. Special treatment can be given to the trailer by using a straw gelatin over the projection machine lens to help convey special color effect. Contact all square dance halls, square dance clubs and schools where square dancing 1s taught. STORE WINDOW TIE-UPS Arrange for shoe stores to display special square dance shoes and boots. Music stores can display square dance records. Dress shops can feature square dance dresses. Book stores and public libraries can display books on country dances. SEARS-ROEBUCK & COMPANY, and other department stores can be tied up with various merchandising departments that deal with music, wearing apparel and books. Mayor's Proclamation for Declaring Square Dance Jubilee Week WHEREAS, square dancing has become a popular American pastime and has revived and is keeping alive the traditions of early American recreation and American folk-dancing and: WHEREAS, numerous groups for such square dancing have been formed in every community throughout the United States; and: WHEREAS, square dancing is now taught in the public schools in the United States and is encouraged as healthful recreation; and: WHER Ao the Cry OF es cei. .scives was among the first to revive square dancing and proportionately the largest number of square dancing groups of any city in the United States and in recognition of this activity the producers of SQUARE DANCE JUBI i | i H 1 | { ‘ LEE ‘fiave: selected the, City of airs Ge, for show: | ing at this time of said picture, ] , NOW: THEREPORE 1 3s jen ees, as i Mayor: of thecCity Olis i ok seuss do hereby pro| claing the week: commenciig.:.< <aaciructnie and I ERroUs Roca. 0g eee , to be SQUARE DANCE ! WEEK "in the confines of the City ‘of... .52;3,.20%...... Brake Of oh cle ee Dated atak.cc:.c.... Pee Eee ee ee 5. EEN Mera th 1 2 EL ge.) apie anemone i) * oes ] | 1 Square Dance Jubilee Heralds Special Square Dance Jubilee Heralds 74%” x 934”, are available at $3.50 per thousand. Order from LIPPERT PRODUCTIONS, Inc., 5746 Sunset Blvd. Hollywood 28, Calif. % Los ‘< ok ed . . » » H ‘ oS os ie Se CCS a 4 TIE-UPS RECORD TIE-UP HOLIDAY RECORDS have recorded two of the picture’s song hits: SQUARE DANCE JUBILEE and MR. SEARS AND ROEBUCK. These should be used for plugging songs with local disc jockeys and local music stores. Be on the lookout for other recordings of many other songs set for early release. Check with your music distributor. HOLIDAY RECORDS, 1520 N. Gower Street Hollywood 28, California LEVI STRAUSS & CO., one of the foremost names in Western and rugged sportswear, have nationwide distribution and are very cooperative. Contact your local dealer of LEVI STRAUSS & CO. merchandise and arrange a window tie-in with picture and theatre credits. Dress your ushers, or usherettes, in rural costumes, suggestive of square dancing. They can be used, when not on duty in the theatre, for staging square dances on street corners and in busy sections of town. Arrange for dance exhibitions between half activities at football games, basketball games or other school, high school or college athletic functions which require time out periods. If ‘Man in the Street’ radio programs are available, suggest they use such lead questions as WHY ARE THEY SQUARE DANCING? WHAT ARE YOUR FAVORITE SQUARE DANCE TUNES? WHO IS YOUR FAVORITE SQUARE DANCE CALLER? Tie-in with coffee and doughnut shops, ice cream parlors and other refreshment places who cater to the Square Dance followers. Write your square dance groups and other dance organizations and announce the coming of the film Square dance enthusiasts are formed from every walk of life, young folks and old folks, there is universal appeal and any attention media should prove effective announcements to the picture. Hold a dance jubilee under the auspices of a charity drive or benefit. This should receive support from all top organizations and civic groups and result in fine publicity for the picture. NEWSPAPER FEATURES Try to interest local newspapers to run a daily series of features on square dancing with the possibility of illustrating the explanations. In consideration of the tre mendous interest that has developed in square dancing all over the country, this should prove to be a popular feature. Tie-up with your local soft drink beverage company. These companies are greatly interested in square dance activities and are easily approached on special advertising tie-in campaigns. Several clothing manufacturers are now placing square dance apparel on the market, such as blouses, skirts, scarfs, pants, etc. Arrange with your local clothing stores to display such items with theatre and picture credits. Or they might have special displays of apparel appropriate for square dancing. Throughout the country, high schools and colleges are active spots with student groups staging informal proms, stunt parties, dances, get-togethers. The wise exhibitor should interest student clubs, fraternities, sororities, etc., to build their parties around a square dance theme. King and Queen can be chosen for, or at such a gathering. Local newspaper can be approached to cover the affair and perhaps give it a pictorial spread. These pictures can be featured as a lobby display.