Sweethearts of the U.S.A. (Monogram) (1944)

POST THIS FLASHY SHOW CARD IN YOUR LOBBY AND KEEP “SRO” SIGNS HANDY The sparkling list of entertainers in “Sweethearts of the U.S. A.” gives you an opportunity to bill a program of “acts” in the vaudeville-revue manner. Put copy like the following on a 40x60 stand with stills to illustrate. The same copy can also be used for a handbill, with cost paid by some merchant's advertisement on the reverse side. EVERY ACT A HIT! In the New Year’s Gayest Show “SWEETHEARTS OF THE U.S.A.” UNA MERKEL Just returned from a U. S. O. tour of South Pacific where she was voted “Sweetheart of the U. S. A. and South Pacific’ by the soldiers she entertained. PARKYAKARKUS Eddie Cantor's favorite radio stooge at his screwiest! DONALD NOVIS Silver-voiced tenor, introducing six new hit tunes. LILLIAN CORNELL Vocalist with Novis on those swell new tunes. She's brunette. trim of figure, AND talented! COBINA WRIGHT, SR. Park Avenue’s gift to the theatre. Magnetic mother of the glamourous Cobina Jr., in her second picture appearance. MARION MARTIN You'll whistle while she works. VINCE BARNETT Proving funny things come in small packages. Judith Gibson and Joel Friend Doers of Delightful Dancing. THREE TOP BANDS JAN GARBER HENRY KING PHIL OHMAN FASHION ART FOR TIEUPS Here’s an attractive picture (500Pub 5) of Judith Gibson wearing a complete costume, styled and influenced by the military significance of the day. From hat to shoes, the outfit is military of theme. A print of this pose suitable for mounting may be ordered from the PRESSBOOK DEPARTMENT, MONOGRAM STUDIOS, 4376 SUNSET DRIVE, HOLLY WOOD 27, CALIFORNIA. Neatly mounted on cardboard with play date and theatre plug copy below, this makes a nice window card for the fashionable dress shops in your situation. Price is 15 cents for 8x10 size; 65 cents for 11x14, including mailing, Still No. 500 Pub. 5 Radio ‘Spots’ Good Investment Livewire showmen are boosting radio advertising as surefire promotion planning. It's particularly a good idea with a big musical like “Sweethearts.” See that the announcements are placed during early morning recorded programs and at the supper-hour. Here are three suggestions for presentation of plugs that can be cut for time variations: FOR 45 SECONDS Start with music of Jan Garber, Henry King, or Phil Ohman recording for a few bars, fade down music for announcer’s voice: YOU ARE LISTENING TO A RECORDING BY JAN GARBER AND HIS ORCHESTRA. THE MAESTRO HIMSELF, AND HIS MUSICAL GANG, MAY BE SEEN NOW WITH UNA MERKEL AND PARKYAKARKUS IN MONO. GRAM’S GAY MUSICAL COMEDY FILM, “SWEETHEARTS OF THE U.S. A.” AT THE BLANK THEATRE NOW. SIX NEW SONG HITS ARE SUNG BY DONALD NOVIS AND LILLIAN CORNELL TO THE ACCOM.PANIMENT OF JAN GARBER, HENRY KING, PHIL OHMAN AND THEIR ORCHESTRAS. PLENTY OF MUSIC AND COMEDY IN “SWEETHEARTS OF THE U. S. A.”—BLANK THEATRE NOW. Then bring up music for the rest of time, if any. FOR 45 SECONDS Same introduction and handling as above to announcer’s voice: NOW YOU MAY SEE AND HEAR THE MUSICAL ORGANIZATIONS OF JAN GARBER, HENRY KING AND PHIL OHMAN AS THEY PLAY SIX NEW HIT TUNES WITH VOCAL SPECIALTIES SUPPLIED BY DONALD NOVIS AND LILLIAN CORNELL IN THE MONOGRAM HIT FILM “SWEETHEARTS OF THE U.S. A.” AT THE BLANK THEATRE NOW. PLENTY OF DRAMA. AND COMEDY, TOO, BY UNA MERKEL, PARKYAKARKUS, VINCE BARNETT, COBINA WRIGHT SR., AND JUDITH GIBSON. SHAKE THOSE INCOME TAX BLUES BY ATTENDING THE BLANK THEATRE TO SEE “SWEETHEARTS OF THE U.S. A.” Music up to end of time. FOR 30 SECONDS (Repeat style of radio plugging is driving radio fans nuts, BUT at the same time the idea is selling the product. The Announcer reads this plug, repeating the title twice, but placing the accent on a different word each time.) Announcer, in monologue: SAY, BOSS, HERE’S THE PLUG FOR THAT NEAT MONOGRAM MUSICAL FILM, “SWEETHEARTS OF THE U. S. A.” AT THE BLANK THEATRE. HOW’S THIS FOR AN ANNOUNCEMENT? LISTEN—(CLEARING HIS THROAT)— FOR A GRAND EVENING’S ENTERTAINMENT SEE “SWEETHEARTS OF THE U. S. A.” (PAUSE) NO? HOW ABOUT “SWEETHEARTS OF THE U. S. A?” (PAUSE) NO? HOW ABOUT SINGING IT? “SWEETHEARTS OF THE U. S. A.” (ANY TUNE). WELL, SO YOU DON’T LIKE ANY OF THE IDEAS—I'LL JUST SAY IT’S A GAY, MUSICAL COMEDY FILM THAT EVERYONE SHOULD SEE — I MEAN “SWEETHEARTS OF THE U. S. A.” PLAYING AT THE BLANK THEATRE. DEFENSE PLANTS ELECT OWN ““SWEETHEART OF THE U.S.A.’’ If there are any defense factories near your theatre, promote a contest therein and have the workers elect their own most popular female employee for the title “Sweetheart of the U.S.A.” You could promote, also, a prize of tickets or merchandise for the winner. If there is no war plant, make it a citywide contest.