Sweethearts of the U.S.A. (Monogram) (1944)

‘SWEETHEARTS OF SERVICEMEN’ Incorporate some ‘special stunts into your campaign that will attract the wives and girl friends of our servicemen. They are “The Sweethearts of the U. S. Servicemen.” No doubt you are already offering special admission prices to servicemen. Why not offer a similar deal for ladies accompanied by servicemen for this film? If a great percentage of your patronage is servicemen, limit the deal to the first fifty couples. Might also designate different nights when only redheads, blondes and brunettes would benefit by the deal, alternately. Make your offer for as many couples as your situation permits—the first five couples at the box office, or the first one hundred. * BARS AND SODA FOUNTAINS FEATURE SWEETHEART DRINKS Recipe for Blues Chasing Cocktail 1 Part UNA MERKEL 2 Jiggers DONALD NOVIS 1 Jerk PARKYAKARKUS 1 Part LILLIAN CORNELL Shake well and pour yourself a good measure of fun and music by seeing “SWEETHEARTS OF THE U.S. A." Blank Theatre! Now! Your drugstore soda fountains can feature a similar idea, utilizing what available drink there is and naming it for your show. If possible work the same stunt on a sundae. Of course, plaster the back bars with copy on both picture and featured drink or sundae. Menus should carry mimeographed “tack-on” blurbs plugging both. * PEPPY TRAILER WILL SELL ’EM Nothing will impress your steady patronage more than a fast-moving, flashy sample of what they will actually see on the screen in the complete “Sweethearts of the U. S. A.” film when it comes to your theatre. Be assured, the National Screen Service Pre-Vue of this attraction is an example of advanced selling at its best, presenting enticing peeks of the comic situations, the three big orchestras and the girlie floorshow numbers. Don't overlook the best advertising medium available—your own screen! Use the best trailer available, the only one with actual scenes from the picture. * Handbill-Valentine’s Day Tie-up If your playdate on “SWEETHEARTS OF THE U. S. A.” is around Valentine’s Day, Feb. 14, be sure to take advantage of the “natural” you have in tying the title in with a handbill throwaway. If possible have your printer make them up in heart shape. Copy could read: “A VALENTINE SHOW THAT’S A SWEETHEART! . . . “SWEETHEARTS OF THE U. S. A.”, etc. Look over the excellent advertising section of this pressbook and select a mat for your handbill layout. * MIDNITE SWING SHIFT SHOW Tie-up with your local war industries’ recreation office. They’ll work with you on a SWING SHIFT SHOW FOR SWEETHEARTS OF THE U. S. A. Have them provide talent for a stage show from the war workers. There is usually a wealth of talented entertainers willing to do their part in the proceedings. Be sure also to have the show covered on all plant bulletin boards and in the factory newspaper. Picture theme is woven around a plan to provide war workers with proper recreation, so tie-in this with your approach. Could have contestants imitating Una Merkel’s southern accent or Parkyakarkus’ famous “Hello, Stranger!” VALENTINE LOBBY DISPLAY Collect all the Valentine cards you can and make a display of them for advance lobby board. Have a contest for the most unusual Valentine greeting card your patrons received last Valentine’s Day, then use all the cards for your background on front displays. Comic Valentines can be used to illustrate the screwy antics in the picture by PARKYAKARKUS and VINCE BARNETT. Your local greeting card shop will cooperate on window tie-ups and in your drive to get entries for your “SWEETHEARTS OF THE U. S. A.” Unusual Card Contest. * ‘Sweetheart’ Bench For Lobby Promote a park bench from your local park and “plant” it in a live spot in your lobby. Surround the bench with cards and arrows pointing to it with copy reading: THIS BENCH RESERVED FOR “SWEETHEARTS OF THE U.S.A.”"... See the picture here with UNA MERKEL, PARKYAKARKUS, etc., starting Tuesday. * Use Initials of Title For Teaser You have heard the famous slogan “L.S.M.F.T.” over the radio. Here is your chance to pull the same kind of campaign thru “off page” newspaper blurbs and lobby teasers. The first letters of “SWEETHEARTS OF THE U. S. A.” when put together spell $.0.U.S.A. Copy will say... $.0.U.S.A. ... Band Leader or what??? Bivolee 2? As the follow thru in your ads double the size of the first letters and fill in the missing letters. Run the ads in classified section. Make up similar cards for spots in your lobby. What Does S.0. U.S.A. Mean??? 22? coming! * Compare New Garber With Old Provide your local record commentators with platters of the old Jan Garber band and of his new swing band which is featured in “SWEETHEARTS OF THE U. S. A.” Stage a “comparison broadcast”... play one of the old, and then one of the new records. Discuss the discs and, of course, stress fact that Jan Garber’s new orchestra has a featured spot in “SWEETHEARTS OF THE U. S. A.” Take advantage of the Henry King recordings and arrange plugs as they are played on the air. * RECORD PLAYER IN THEATRE Promote or utilize the existing P. A. system in front of your theatre. Play records of Garber and King and plug all three bands—Garber, King and Phil Ohman—on your cards calling attention to the music. A tie-up with your local music shops will bring plenty of publicity via the window display route. Get them to furnish records, too. 7 JUKE BOX CARD Cover each restaurant, tavern and drugstore with cards calling attention to your show. Cards can be made up by printer or mimeographed. They should be small so they can be inserted inside the juke box, close to the list of selections. Suggested copy: PLAY Your Favorite Record! SEE Your Favorite Entertainers! UNA MERKEL! PARKYAKARKUS! LILLIAN CORNELL! DONALD NOVIS! all in "SWEETHEARTS OF THE U.S. A.” with THREE GRAND ORCHESTRAS! JAN GARBER HENRY KING and PHIL OHMAN