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Sensational Free Mat Offer !
This two column drawing, similar to the smash newspaper features, “Strange As It Seems” and “Believe It Or Not Ripley” series is yours for the asking! Just show the proof (right) to your newspaper editor. Any live-wire newspaper man will see the possibilities in the use of it. To add to the stunt, have the printer set up your heading, such as “BLANK THEATRE HI-LITES” or “BLANK THEATRE MOVIE NEWS.” or “FLICKER FANCY BY THE BLANK THEATHE
Send for your MAT now! IT’S FREE! Order from MONOGRAM EXPLOITATION DEPARTMENT, HOLLYWOOD, 27, CALIFORNIA. If time doesn’t permit, clip the
"~~ *his Pressbook and make an
Write, . an or Phone Now!
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“CHINESE CAT’ EXCITING CHAN
...Hollywood Reporter
CIDNEY abn
FILMDOM'S : FAMOUS "CHARLIE CHAN’ STARRING IN MONOGRAMS >
“THE GHINESE CAT “
WAS ACTUALLY A MEMBER OF THE US, SECRET SERVICE DURING WORLD WAR I.
Mat Ex. 200
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Catchlines:
Crime plays a lethal game of chess... with human lives for pawns!
Murder is Chan’s business ... and business is good!
Chan against the gloved hand of horror!
Murder reflected in the mirrors of a fun house!
MANTAN SELLS TICKETS!
Mantan Moreland, noted Negro comedian, has a featured role as Charlie Chan’s chauffeur in “The Chinese Cat.” Plant scene mats in your nearby Negro newspapers. If your situation demands it, hold a special showing.
TRAILER A HIT...EVEN BIGGER IF YOU SHOWMANIZE IT!
National Screen Service has produced an exceptionally action-jammed preview trailer on Charlie Chan in “The Chinese Cat.” Be sure and spot it in the best possible location in your program. When the trailer hits the screen, flash the stage lights off and on. If feasible project the trailer thru a green gelatin.
"CAT" LOBBY DISPLAY!
Finding a plaster cat in a second-hand store should be a cinch. Swap the store-owner a couple of passes for the use of such a cat and make an impressive patron-stopping lobby set-up. Place it in a dark corner and spotlight it. Copy should tie in the title and one of the catchlines. Sample .. .
WHAT WAS THE SECRET THIS CHINESE CAT HELD ... ????
CHARLIE CHAN SOLVES THE MYSTERY... BTGr.; Er c.