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EXPLOITATION
TOP-NOT ODUNIT FARE
WARPED MIRRORS ATTENTION GETTERS!
Everyone is acquainted with the unusual curved mirrors which are a part of all amusement centers. Promote one or two from your nearby amusement parks and plant them in your lobby in advance. Plaster them with copy on the picture, such as.
SEE MURDERS REFLECTED IN THE WARPED MIRRORS OF A DESERTED FUN HOUSE!
SIDNEY TOLER AS CHARLIE CHAN IN “THE CHINESE CAT” STARTS SUNDAY!
If the fun-house mirrors are not available, letter the copy on all your theatre mirrors. Of course, when picture plays, move the displays to the front.
* RADIO SPOTS!
50 WORDS:
Sound: Cat Meowing and Whining: Fade and Out Under.
ANNCR: It's the mystery of “The Chinese Cat’! If you're in the mood for thrills as only Charlie Chan can give you, then by all means see “Charlie Chan in The Chinese Cat,” starring Sidney Toler. It's a mystery that takes you to palatial homes and a deserted fun house. See it at the Blank Theatre!
25 WORDS:
ANNCR: Murders are reflected in a warped mirror of a deserted fun house .. . That's the locale of the latest Monogram mystery thriller starring Sidney Toler, ‘Charlie Chan in The Chinese Cat.’ Blank
Theatre now!
ONE SENTENCE SPOTS:
Murder in the fun house... Chan in The Chinese Cat.”
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Warped fun house mirrors reflect murders in “Charlie Chan in The Chinese Cat.” Blank now!
*
See the new Chan mystery... Chan in The Chinese Cat.”
“Charlie Blank now!
“Charlie Blank now!
... Daily Variety
“CHAN SAYS" CONTEST!
Here's a nifty contest that may be run in newspapers, thru lobby announcements, over the radio or by handbills. Offer guest tickets for best sayings in this vein...
CHARLIE CHAN SAYS:
“People who have half an hour to spend usually spend it with someone who hasn't!”
* * *
“People who criticize others shouldn't!”
* * * “People who speak little say much!”
Run the winning sayings in boxes on amusement pages or scattered in newspapers. Inexpensive idea will pay off at the boxoffice!
* RADIO WRITING CONTEST!
Offer guest tickets to the best radio spot announcement writers! Limit contestants’ wordage to fifty words and start the contest via your radio station a couple of weeks in advance. Give the prospective writers samples and details over the air, thru newspaper or lobby displays. All entries become the property of your theatre.
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ENDORSED BY THE MYSTERY CLUB!
Your campaign will take on added authenticity with the use of these MYSTERY CLUB splashes. Plant it on all your lobby displays; build your handbill copy around it; make marquee hangers. Any way you utilize the blurb will bring extra biz!
Mat. Ex. 100
Order mats from MONOGRAM EXPLOITATION DEPARTMENT, 4376 SUNSET DRIVE, HOLLYWOOD 27, CALIFORNIA.
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National Screen Accessories Smart Box-Office Hypos!
Eye-catching silk screen process posters can be ordered at reasonable rentals to assure you an attrac
tive lobby at very low cost. 30x40’s and 40x60’s and other attractive extras have been prepared by National Screen Accessories. Order directly from their branches
in all key cities. “Mystery Club” endorsements will go well with these displays.