The Jade Mask (Monogram) (1945)

® Here’s a smash and inexpensive stunt that will extra tickets thru the Have a die cut made from the mat (furnished FREE) and have the staff wear them a week Print the mask in green ink or on pay off in big dividends... door! in advance. EXPLOITATION TEASE 'EM WITH SOCK MASK GIVEWAY'! green stock. Let the kids furnish their own string for wearing purposes. Distribute them around schools and in theatre. Children will go wild over the bally and will guarantee you a terrific plug for the film. FOR FREE MASK MAT WRITE MONOGRAM EXPLOITATION DEPT., 4376 SUNSET DRIVE, HOLLYWOOD 27, CALIFORNIA. ® BOOK STORE TIE-UP! Go atter the book dealer to fill his window with crime and mystery stories (there are more published than any other type of book) and splash plenty of “Jade Mask” stills in among them. The centerpiece can be a one-sheet mounted on a placard reading: GET YOUR NERVES READY FOR THE THRILL SHOW OF THE MONTH, Sidney Toler as CHARLIE CHAN in “THE JADE MASK.” BY READING ONE OF THE MONTH'S THRILLING MYSTERY NOVELS. 8 "LIVE" JADE MASK IN LOBBY! Small green reflectors, obtainable from a 5 and 10 or bike shop, can be used with startling results. Set them in a mask and spot ‘em in pairs in dark corners of your lobby. They'll pick up the slightest light and flash it right back at the passerby. ® EYE-STOPPING CATCHLINES! Make up a huge display board with the copy given below, each line illustrated with an eerie still. Use plenty of flashy colors. COME WITH CHAN INTO THE MYSTERY MANSION OF DEATH! CHAN STALKS A KILLER AND DEATH STALKS CHAN! SEE CHARLIE CHAN VERSUS A MAD GENIUS! Plenty of stills in the exchange set to fit the copy, but you might have your artist add a few special head drawings for extra punch. If your theatre goes for lavish fronts, use big still blowups with these lines and you'll really have some thing. @ Showmanize Trailer Presentation! The trailer produced by National Screen Servise is action-packed and is full of seat selling copy and actual scenes. Wise showmen give plenty of showmanship to trailers that rate it, and the “Jade Mask” prevue certainly does. Just before the film hits the screen, draw your curtains and ring a Chinese gong a couple of times over your P.A. system and flash the house lights off and on. ® VITAMIN TIE-UP! All drug stores are going in big for displays featuring vitamins. Tying up with them should be a cinch if you use this angle in exploiting ... make up cards with copy that calls attention to “The Jade Mask” by saying “For your protection against shock and scare take these Vitamins” .. . before going to see Sidney Toler as Charlie Chan in “The Jade Mask,” etc. Local druggists might even give you a special display in front of your theatre, using the same kind of approach. USE RADIO! Wise showmen everywhere are using radio more and more to get at those “stay-at-homes” who seldom get to the movies as well as informing regular picture patrons. Radio, if used correctly, can mean many extra bucks! Here are two spot announcements for your use. 100 WORDS: Charlie Chan is called in by the government to solve the murder of Harper, a scientist, who had been working on a formula to make wood as durable as steel.. And there you have the plot of Charlie Chan's newest mystery film, “The Jade Mask,” starring Sidney Toler. Monogram theatre now! “The Jade Mask” is crammed with the thrills and mystery-comedy that are always identified with Charlie Chan pictures. Sidney Toler, Mantan Moreland, Edwin Luke and Janet Warren in “The Jade Mask” ... now playing at the Monogram theatre! 50 WORDS: How can a dead scientist make wood durable as steel? That's the problem that faces Charlie Chan in his newest mystery-thriller, “The Jade Mask.” Sidney Toler, Mantan Moreland, Edwin Luke and a cast of favorites give you the kind of thrills you want in “The Jade Mask” ...Monogrom theatre now!