The Jade Mask (Monogram) (1945)

erin *«<SIT>* ¢ “Mm y 7 iL) * cr uatg Ee ek EXPLOITATION USE PLENTY OF ART! You've heard your patrons, as they leave your theatre, exclaim “Oh, I like him,” or “He’s my favorite actor,” when they see a photo of a favorite player. That's your cue to display plenty of stills and blow-ups of Sidney Toler and Mantan MoreCheck thru your exchange set and select lots of photos land in your lobby advance campaign. cially made 40x60. FREE ENDORSEMENT MATS! Two special exploitation mats devised by Monogram Exploitation Dep't. for use in making up ads and lobby posters. One is the “Horror Club” recommendation and the other is a “Mystery Club” endorsement. Spot one of them in your ads and blow up for marquee hangers. For FREE MATS write MONOGRAM EXPLOITATION DEP’T., 4376 Sunset Drive, Hollywood 27. @ CHAN'S FINGERPRINT BOOTH! With cooperation of local police department, or bureau of identification, set up a display of fingerprinting equipment and records. Patrons, or those who desire it, can be fingerprinted, and their prints filed for their protection and identification with the National bureau. If feasible, children’s prints may be registered at a special matinee performance. Newspaper should give you plugs or possibly tie in as sponsor, @ LETTER MIRRORS! Have your artist or artistic staff member letter copy on Charlie Chan in “Jade Mask” in restaurants, confectioneries, soda fountains, barber shops and bars as well as on mirrors in your theatre. A transparent or unopaqued mirror can be effectively used. The mirror appears as a regular looking glass until light behind it is flashed, when it becomes transparent and it is possible to see thru it, thereby revealing your copy. ® MYSTERY MAGAZINES! Imprint slips of paper that can be attached to the covers of mystery magazines on the newsstands, drawing the parallel between “The Jade Mask” and the mystery tomes. Same kind of tie-up can be made with libraries and book stores. Be sure that you furnish plenty of stills and paper, and that you get a good location in windows. featuring these two, then listen for Build the pix display around a one-sheet or spe comments. INVITE AMATEUR DETECTIVES! Hold a special screening for a group of amateur detectives (chosen thru a contest) of the new Chan picture, “The Jade Mask.” Show might be stopped for a minute, just before murderer is revealed, and patrons invited to try and pick guilty party. Winners receive guest tickets for their cunningness. Patrons can be requested not to reveal the end of the picture, “that perfect enjoyment of their friends might not be spoiled. e CHINESE YENS FROM CHAN! Very cheap China coins, yens can be secured from a novelty company or an importing company. Imprinted tags attached tell the folks that they are a good luck gift from Charlie Chan to remind them to see his latest film, “The Jade Mask,” at the Monogram theatre! e CLEVER CLOCK GAG! Print up a flock of stickers that read: TIME TO SEE CHARLIE CHAN in “THE JADE Mask.” They can walk with parasols closed until all clocks in stores in your town. This should be a natural for jewelry tie-ups, used in connection with plugging watches, clocks, etc. @ GIRLS ADVERTISE CHAN! Dress some of your town lovelies in Chinese costumes, carrying lettered parasols on “Jade Mask.” They can walk with parasols closed until attention is attracted, then disclosing the copy. Another angle to the stunt is to have one of the girls carry a huge Chinese fan and roam the downtown streets, every now and then opening it up and revealing an ad for the film. ® WAR PLANT CLUB PUBLICATIONS! A new and potent advertising medium has been born since the advent of war... it is the house organ of war plants! They will go for stories and contests on a pass-exchange basis and will give all your attractions an excellent publicity break. For “Jade Mask” you can offer guest tickets to those who identify the killer from a synopsis written by the editor who is invited to a special screening for that purpose.