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© EXPLOITATION?
HORROR MAN BALLY:
Effective with heralds, for the street or lobby or both, anytime, anywhere. It calls only for a little costuming to imitate accompanying picture, a horror mask and make-up and the cooperation of a
staff member who would wear, back and front, a placard something like this: “See the ‘Scarlet Clue’! Blank Theatre now”
* REDHEADS RECOGNIZED:
As the title ties in with “scarlet” (red), guest any redhead presenting him or herself at box-office with one paid admission. Make offer thru news
paper. *
INTERPRETERS WANTED!
Order still No. Pub. 8 of accompanying picture. Plant in windows with offer of guest tickets to first
5 persons, each day, who enter store with correct translation of the Chinese inscription. Merchant gets free tickets and makes serious effort for theatre
parties. *
SCARLETS CITED:
You may find some Scarlets, given or surname, in your phone or city directory. Through newspaper, offer guest tickets.
*
Showmanize Trailer Presentation!
The trailer produced by National Screen Service is action-packed and is full of seat-selling copy and actual scenes. Wise showmen give plenty of showmanship to trailers that rate it, and “The Scarlet Clue” prevue certainly does. Just before the film hits the screen, draw your curtains and ring a Chinese gong a couple of times over your P. A. system and flash the house lights off and on.
USE THESE TRADE PAPER RAVES FOR A LOBBY BOARD!
They’re Bound to Impress Those Mystery Addicts andSellTickets!
“The Scarlet Clue” is a fast-moving crime thriller of the type Sidney Toler fans have come to expect. The film shows Chan dealing with what is nothing less than a murder epidemic. Excellent direction sustains suspense and mystery, the identity of the murderer is kept cleverly concealed and revealed logically, and dramatically at the payoff.”
—DAILY VARIETY. *
“Charlie Chan cut another notch in his cinema history with “The Scarlet Clue” in which he puts away, with typical Chan aplomb, as scientific a gang of radar spies as the screen has ever seen. This neatly executed and nicely paced package keeps up the tradition of comedy, suspense and suavity that mystery fans have come to expect and demand. The comedy team of Moreland and Carter are given ample opportunity to tie audiences in proverbial stitches. Director Rosen keeps everything moving.”
—HOLLYWOOD REPORTER. *
“The best of the Charlie Chan series since that group has been released by Monogram. This stature is reached by the tightest script yet. Sidny Toler seldom has worn more gracefully his Chan costume. Outstanding is Mantan Moreland’s comedy, broader than usual and therefore more effective. There are suspects aplenty and weird electrical equipment, and all manner of trick paraphernalia to mystify the beholder. Photography and all other assets make it a slick production.”
—HOLLYWOOD REVIEW.
FREE ENDORSEMENT MATS!
Two special exploitation mats devised by Monogram Exploitation Dept. for use in making up ads and lobby posters. One is the “Horror Club” recommendation and the other is a “Mystery Club”
Bb N
endorsement. Spot one of them in your ads and blow up for marquee hangers. For FREE MATS write MONOGRAM EXPLOITATION DEPT., 4376
Sunset Drive, Hollywood 27.