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STREET BALLY THAT'LL STOP ‘EM!
Illustrated here is an idea for a street ballyhoo
which is not only a natural from the picture but is a cinch to get a terrific reaction in your community! In “THERE GOES KELLY,” Jackie Moran, as “Kelly,” wears blackface and a Porter’s uniform while trying to catch the killer. For you this makes an inexpensive stunt. Simply get a youngster black him up get a sandwich board with the illustrated copy on the front and the title of the picture and the theater and playdate on the back and you have it! You can imagine the kick passersby will get from seeing the front sign and how curious they will be to see your plug!
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GET TRAILER ON YOUR SCREEN!
Don't fail to get your order in early for your National Screen Service trailer on “THERE GOES KELLY!” It will do a top-notch selling job for you!
SUGGESTED RADIO SPOT ANNOUNCEMENTS!
Put your “THERE GOES KELLY” campaign on the air with your local radio outlets. Radio is recognized today, due to the terrific listening audiences, as one of your very best mediums. Here are a couple of suggested spots.
It's a laugh-a-minute thriller-diller! . . . Monogram's “THERE GOES KELLY” ... Yes sir! .. . Kelly’s back again bringing you a barrel of fun... “THERE GOES KELLY” . . . (theater and play-date).
Here’s a happy combination . . . cockeyed comedy ... mile-a-minute action .. .thrill-filled mystery ... and rollicking romance ... they‘re all in Monogram‘s “THERE GOES KELLY” .. . featuring Jackie Moran .. . gorgeous Wanda McKay .. . Sidney Miller and an all-fun cast! ... It’s entertainment at its happiest! “THERE GOES KELLY” (theater and playdate).
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FIND BIGGEST LOCAL FAMILY OF KELLYS!
Tie up with your local newspaper on a search for the largest family of Kelly in your community. You could arrange to have this family as your guests at the opening of the picture.
There are other twists which could be used similarly, such as the most popular local Kelly, the most “Irish” Kelly, etc.
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STAGE CONTEST FOR LOCAL AMATEUR MAGICIANS!
In many communities there are chapters of the Society of Amateur Magicians, and if not there always are hobbyists whose penchant is sleightof-hand, magic and so forth. Stage a contest either on your stage or in your lobby featuring this local talent. You can give suitable prizes, or can tie up with merchants on a more comprehensive basis.
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MORE "KELLY" COMEDIES ARE ON THE WAY -SO SELL THE "SERIES" IDEA FOR THE FUTURE,