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Russell Gleason
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This Postman Rings Only Once
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A smart tie-up for jewelers’ windows. Make up a card with still No. 51 shown here and the above eatch-lines. Also—
“CHARMING SHIRLEY DEANE, HEROINE OF ‘UNDERCOVER AGENT,’ PLAYING AT THE.............. Wasa THEATER, THINKS THIS IS THE RIGHT PLACE FOR EN
The featured players of “UNDERCOVER AGENT” have both been prominently identified with several outstanding Hollywood productions that have attracted more than ordinary attention. Both are well known. Play them up strong. Plaster your lobby well in advance with their photographs. Let your patrons know
SHIRLEY DEANE iis a rising young star borrowed from Twentieth Century-Fox for this particular picture. Tell them she has been featured, or played lead, in such outstanding hits as “Girls’ Dormitory’, “One In A Million”, “Love On A Budget” and is the leading lady of the popular Jones Family series. Let the fans also know that —
RUSSELL GLEASON is the young man who plays opposite Miss Deane in the Jones Family and is a well known leading man of the Cinema Capital. He has been featured in such noted successes as ‘All Quiet On The Western Front’, ‘‘Hot Water”, “Love On A Budget” and other popular hits.
TOGETHER THEY CONSTITUTE A LOVE-TEAM THAT WILL BACK UP ANY EXPLOITATION THAT YOU PUT ACROSS
CO-OP AND WINDOWS
Every merchant in town should be contacted for a coop “ad" to be used for a smash in one or more local newspapers. On this page are several suggestions as_ to stills and copy. All of the
GAGEMENT RINGS, AND RUs-|catchlines can be changed to
SELL GLEASON, HER POSTALCLERK SWEETHEART IN THE PICTURE, AGREES WITH HER.”
Surround The Card With Other Stills.
Does His Head Deserve A Hat? _— if $0, we
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Mens’ hat stores will welcome Still No. 16, shown in illustration, or No. 41. Further lines—
“SHAKESPEARE SAID ‘EVERY GODLY MAN DESERVES A HAT.’ SHIRLEY DEANE PLAYING IN ‘UNDERCOVER AGENT’ AT THE Pee sate cae THEATER EVIDENTLY BELIEVES RUSSELL GLEASON, HER SWEETHEART, DESERVES ONE, TOO.
“DONT GO UNCOVERED TO ‘UNDERCOVER AGENT.’ ”
Is It Her Eyes Or Her Hat?
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+ Womens Hats 4
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An eye-stopper is this display for stores handling womens’ hats. Still No. 64, shown here, with Nos. 13 and 31 will snap up any window. Other lines—
“SURELY RUSSELL GLEASON, PLAYING IN ‘UNDERCOVER AGENT’ AT THE THEATER, CAN’T HELP BUT NOTICE THAT LOVELY HAT WORN BY HIS SWEETHEART, SHIRLEY DEANE.
“WEAR ONE OF OUR SMART HATS WHEN YOU GO TO SEE ‘UNDERCOVER AGENT’ AND NOTICE THE ATTENTION YOU’°LL
ATTRACT.”
meet local conditions.
The suggestions here are arranged so they can be used individually as window and counter displays or together as a page co-operative “ad.”
“UNDERCOVER AGENT" is right on tap with the live, spot news of the day.
TAKE ADVANTAGE OF THE TIMELY PUBLICITY BY CRASHING THROUGH WITH THE IDEAS ON THIS AND THE OPPOSITE PAGE.
JITTERBUG
Tie up this still, No. 80, with your local toy stores handling the new BLACKFACE JITTERBUG. It is a dancing toy now sweeping the country with the swing craze and can be operated by hand to the rhythm of a jam band or attached to a phonograph where it operates automatically.
"MOST TOY STORES HANDLE THIS NOVELTY.
h Over Young Stars OF Recent Screen Hits
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“Undercover Agent” Gets Girl
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Still No. 76, shown here, or Nos. 65 or 64 can be used for an attractive window display and tie-up with Candy Stores. Either make your own card or furnish the confectioner with stills and copy. Other display lines—
“TRY A BOX OF CANDY LIKE RUSSELL GLEASON BOUGHT FOR SHIRLEY DEANE IN ‘UNDERCOVER AGENT’ NOW PLAYPAGAN VG oes: THEATER.
“YOU’LL ENJOY THE PICTURE AND THE CANDY, TOO.”
— by buying kee candy here:
We Have No Ties That Bind
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This attractive still No. 66, or Nos. 44, 45, 46, 47 will make an eye arresting window display for haberdashers. Add to catch-lines—
“SHIRLEY DEANE PLAYING IN ‘UNDERCOVER AGENT’ AT THE THEATER, PICKED THIS TIE FOR RUSSELL GLEASON, HER SWEETHEART IN THE PICTURE.
“BOTH ENJOYED IT AS YOU WILL ENJOY THIS THRILLING STORY.”
When Out Walking With Her
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A window display of up-to-theminute walking sticks will be noticed if tied up with a display of stills, including No. 75 shown here.
Add lines—
“IF YOU NEED ANY HELP TO GET DOWN TO THE THEATER TO SEE CHARMING SHIRLEY DEANE AND RUSSELL GLEASON IN ‘UNDERCOVER AGENT’ ONE OF OUR WALKING STICKS WILL ASSIST YOU.
“WE HAVE ON SALE THE SAME KIND OF CANE YOUNG GLEASON USES IN THIS THRILLING PICTURE.”