Undercover Agent (Monogram) (1939)

nerve Are Daily Creating Page-I News The names hidden in this illustration are “UNDEREDGAR HOOVER, MELVIN ) PURVIS and LEON TAURAU. COVER AGENT”, A > <> <P —~< > > <Q <—pP> <p p> ys p> — —_. — =. —> ~se |] <— Order Exploitation Mat No. 7 SWEEPSTAKES—Fake sweepstake tickets play an important part in the plot of “‘UNDERCOVER AGENT.” Print imitations using still from picture (Be sure and use the word “imitation” over the words “Sweepstake Ticket”). Imprint and hand out in advance to patrons. a ——Se —= CLAW Ka 44387 ( eee STUNTS—Give special showing to police for word-ofmouth advertising. Masked man in morning or evening aitire with ribbon around high hat reading “UNDERCOVER AGENT,” to ap pear in public places. Police dog on street with blanket reading “UNDERCOVER AGENT,” day and date. Peep-box in lobby with photos of undercover men and criminals in picture. Make phonograph record with spiel about picture inter << e —— <P> -~<—& — >> > — —| { INVITATION ; Run a type “ad” inviting ' all criminals in the city to attend a performance 4 as your guests. Assure them there will be no (“UNDERCOVER AGENT” present. You i will get no response, of 4 course, but the ‘‘ad” will <p> <S ~<G <P -<e <P ~<—|H BEAUTY SHOP—There are three stills of Shirley Deane, including the one below, No. 43 and Nos. 40 and 65 that can be used for tie-ups in beauty shop windows with the catch-line— “YOU, TOO, CAN LOOK LIKE HER.” Take advantage of this ready-made publicity. See your editor and promote an “UNDERCOVER In the illustration on the left are hidden the names of three men, who have been identified prominently with Federal undercover activities, and the title “UNDERCOVER AGENT.” The title of the picture is easy. The names a little letters of the names are jumbled, each in a different style of type. The object is to unscramble the letters, spell out the names and send them to the paper with a copy of the illustration. The first dozen (or as many as you wish) to receive a pair of tickets for ““UNDER: AGENT” contest. The more difficult. COVER AGENT”. The theatre should provide the newspaper with Mat No. 7. Or you can have a sign painter make up a large size drawing of the illustration, with the announcement of the contest and stand it in your lobby or in front of the theater, two weeks in advance. A photograph of this can be made and used by your newspaper as a cut. GET BUSY ON THIS ONE ...IT’S HOT... SURE TO CLICK. t t ' t ' t t t : : >~<<— <~ << ©. <. .2. 2. 2s oo om oS CUO Gingle. If it is not possible to promote the newspaper contest, make up the drawing of the illustration. for your lobby, as described elsewhere on this page, and use it for a lobby contest the week before your playdate. Invite your patrons to unsecramble the names and write them on the ecard to be handed in at the box-office or to an usher. The first dozen or more turning in correct answers to receive tickets for “Undercover Agent’. IT’S A GAME FOR YOUNG AND OLD 2: <-> 2: -; 2» 72s so =~ <2s 2s oo om Om OD ' ' ' ' ' t t t LOCAL POLICE TIE-UP or Throwaway Here’s a chance for a crack police tie up that should create good-will with your local department and promote plenty of attention to the picture. Get five or six lecal detectives to let you use their photos as shown in the illustration. Enlarge the still from “UNDERCOVER AGENT” and center it. Obtain from the police, or local newspaper, pictures of known criminals at large. String these across the bottom. Use the board with tie-up lines in front of your theater two weeks in advance. Several boards should be made and _ placed ct active pedestrian spots. If your police won’t cooperate, have an artist draw fictitious UNDERCOVER AGENTS and criminals at top and bottom. Printed on handbills, this same lay-out, with day and date printed on the back, will make throwaways that will be read. Printed in six colors, Calance An eye-full of color for DeLuxe poster and ban ' It will f size 18” x 6’. your marquee. place for your imprint. attract attention blocks at simple rental rates. Prices very low. Order away. Will fit any size front. Order from— material. Apply— HOLLYWOOD NATIONAL CHICAGO HERALD CO. 714 South Dearborn St. ADVERTISING CO. spersed with pistol shots. Play in lobby at intervals, well in advance. Fake Street Broadcast Here is a street stunt that will stop the crowds and attract a lot of attention. Send out a man in some sort of uniform with a hand microphone that has wires leading from it into his pocket. As he walks along, he talks into the mike which is a fake. At street corners and _ other places, he stops and gets off a spiel about “‘SUNDERCOVER AGENT,” the theater and the stars. Let him do a little clowning if he can and amuse _ the crowd. THIS IS A SUREFIRE STUNT BUT BE SURE AND PUT THE MAN IN UNIFORM. cause plenty of talk. ! Plenty of + N ' t Chicago, Il. peso ' Undercover Cameraman This lobby stunt should click from scratch. Announce from your screen or stage a full week or more ahead of your playdate that an UNDERCOVER CAMERMAN will be hidden in the lobby on certain nights (or matinees) taking candid camera shots of your patrons that week. Inform them that a board with several (fix your own number) of the pictures taken by the hidden cameraman will be put in front of the theater during the run of ‘“UNDERCOVER AGENT.” Persons identifying their picture at the boxoffice to receive the photograph and passes for “UNDERCOVER AGENT.” 600 West 45th Street New York City <—o<> <> <> |---|] _~<>-—«> <> |S |S |S SCREEN ACCESSORIES 525 West 43rd Street 4 nerette displays available 4 j Crowded with eye-catching _ Ballyhoo From Lobby Here’s a “calling all cars” stunt that will get the pedestrians passing your theater and the auto traffic as well. Put up a mike in one corner of your lobby attached to loud speakers on three sides of your marquee. Or if you have no marquee, then one speaker anywhere on the house front. Behind the mike station an_ official looking, well dressed man wearing a large “UNDER /:: COVER AGENT” badge. He i oy phy = . — is to call ‘fall cars” and “‘all *i\ picture fans” and let them \ i know that “UNDERCOVER AGENT” is playing inside and they’re ‘“‘wanted to see this performance.” ARRANGE THE SPIEL TO SUIT YOUR LOCAL NEEDS.