Western Mail (Monogram) (1942)

eS EES Coee Fetes e e ° ee ee ee ee Se ete pee oo KEENE ‘‘WESTERNERS”’ CARDS WILL BUILD STEADY KID TRADE! TOM KEENE PLEDGE “I promise to live cleanly, fight squarely, speak sincerely and play fairly. Each day I will try to help those who may need my assistance or protection.” This Is to Certify That is a member in good standing of the TOM KEENE WESTERNERS and is pledged to live up to the Tom Keene Code for Young Americans. An inexpensive stunt that will insure extra kid interest in the entire Tom Keene series is the Keene “Westerners” Club. You distribute the membership pledges _illustrated above to all youngsters attending the theatre for a few weeks preceding a Tom Keene showing. When they return the signed pledges during the run of the picture, they receive the second card, certifying them as members of the Tom Keene Westerners. If you wish, the regular membership card can entitle them to special privileges such as low-cost giveaways (back issues of western mags, novelties, etc.), chances on valuable prizes, or perhaps slightly reduced rates on admissions. Announce on a card in the lobby that all pledges will be forwarded to Tom Keene on his ranch in California. The membership card should carry a picture of Keene on the reverse side (select a mat from this pressbook). As | t Peet eseeere |/ ae Sdat ey SCRA = si er salt then tenn Aan Ot ttn Akhenaten We Pree epee) EY ie eet hee RRS bee hee ime rl eee ee eeae Oe il ° e° e e erteeere eo Se eseeee08 > Pe eeees ®eere e200? >. “QUICK DRAW” TEST FOR LOBBY STUNT Here's a gag that’s sure to attract the lobby “drop ins.” Secure a western gun belt, holster and gun (either borrow it from a local department siore or gun shop, or rent the set from a costumer) and have a placard in the lobby inviting folks to try their hand at making a quick draw, with prizes to those making the fastest moves. An usher dressed as a cowboy can be on hand with a stop watch to time the “draws” and handle the “props.” So that contestants can be timed more accurately, the rules state that the gun must be twirled once and brought to a point level with a target on the placard. Kids, and grown-ups too, have a hankering to try their hand at making a quick draw, so the stunt will get lots of attention. MAKE SURE THE GUN ISN’T LOADED. DELUXE DISPLAYS Eye-catching silk screen posters can be had on a rental basis to assure you an effective lobby at low cost. Sizes 30x40 and 40x60 plus a snappy banner are available from National Screen Accessories. Order from their nearest branch or write to 525 West 43rd St., New York City. FLASH STANDEE FOR PUNCH TRAILER! Smashing samples of the action and thrills in “Western Mail” are packed into National Screen Service's fastmoving trailer on this latest Tom Keene hit. There’s no better way of selling the western fans than by actual scenes from the film. This trailer will make ‘em BUY! TOM KEENE SERIES! YOULL GET LOTS:OF USE FROM THIS EASYTO-MAKE DISPLAY! The vivid three-sheet on the first of the Tom Keene series, “Wanderers of the West,” was especially designed to provide a large, attractive cut-out of the popular star that could be used on ALL his pictures. Brilliantly colored, this powerful likeness of the cowboy hero with gun in hand can be used with an easel back for an advance display in your inner lobby and then moved out front during the run of the picture. It's a great bet, too, for use atop the marquee. It will be doubly effective up there at night illuminated by a baby spotlight with “blinker” attachment. Remember! To build this cut out, be sure to order the 3-sheet on “WANDERERS OF THE WEST,” which carries the illustration shown at the left. Then simply strip in at the bottom, the title, “Western Mail.”