Where Trails Divide (Monogram) (1937)
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“Light Up” With Tom Keene Book Matches!
Tom’s face is familiar to millions on the screen — now bring it into the home via these new Tom Keene book matches, the ideal exploitation accessory.
Each one of these handy match books features a photo of Tom, brief highlights of his fame, title of the picture and room for theatre imprint and playdate.
2500 books cost $3.85 per M bocks; 5000 books, $3.65 per M; 7500 books, $3.45 per M; 10,000 books, $3.45 per M; 25,000 books, $3.35 per M; and lots of 50,000 books, $3.15 per M.
Allow fifteen days for orders to be filled. All shipments f.0.b. from Springfield, Mass., prices net.
Order from:
DIAMOND MATCH COMPANY Grand Central Terminal New York City
329 SOUTHERN CITY DEPT. STORES EXPLOIT TOM KEENE!
As outlined in the previous Tom Keene press book, 35 Charles Stores located in central southern cities, are prepared to publicize the famous Monogram western star in advertising and window displays. Keene has posed with merchandise on sale at the Charles Stores and will be the central figure in their merchandising plans this year.
If your theatre is located in any of the cities in which the Charles Stores have an outlet, you can depend upon them for the most complete and thorough cooperation ever received cn any motion picture promotion.
CHARLES STORES ARE J.OCATED IN THESE TOWNS
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Give Away Tom Keene Autographed Fan Fotos!
If westerns are a big attraction at your theatre, pay a dividend to your patrons by distributing autographed star fotos of Tom Keene.
These stills are beautiful half tone reproductions, printed on heavy gloss paper, pebble finished to look like expensive art prints. They can be ordered from your Monogram Exchange at the reasonable price of $5.50 per M.
Give them away at special Saturday matinees or display a card announcing that everyone attending any performance of Tom Keene’s “Where Trails Divide” will receive a handsome autographed foto of the popular Monogram star.
Many wide-awake exhibitors are using the reverse side to advertise their coming attractions.
PHOTO STAMPS FOR TOM’S KID ROOTERS!
The kids love Tom Keene—that’s why he’s one of the best liked cowboy stars. Give them a thrill by offering Tom Keene photo-stamps to every youngster attending a performance of “Where Trails Divide.”
The stamps cost very little —and the kids will go wild trying to collect as many as possible.
Size 1 in. x 144 in.—gummed and perforated. Minimum order 300—at $1 per 100; 1000 for $7.00. Order cash or C.O.D., f.o.b. New York City from:
H. JACOBSON ee 125 West 45th Street AI OEE New York City