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USED CAR STREET PARADE BALLYHOO
Anxious for any kind of publicity stunt that might help them sell their product, used car dealers will be willing to stage a used car
parade led by a cowboy on horseback. Banner should read:
FOR A SCREEN THRILL—See Tom Keene ride the range on his wonder horse, “Prince,” in “Where Trails End” at the Palace Theatre!
FOR A DRIVING THRILL—Get behind the wheel of One of Our Guaranteed Reconditioned Used Cars!
In view of the present situation with rubber shortages, priorities, rationing, etc., dealers shouldn't be too tough to sell. In any event,
try for window displays using the Tom Keene standee and the same
copy!
KEENE STANDEE EYE-CATCHING DISPLAY!
The vivid three-sheet on the first of the Tom Keene series, “Wanderers of the West,” was especially designed to provide a large, attractive cut-out of the popular star that could be used on ALL his pictures. Brilliantly colored, this powerful likeness of the cowboy hero with gun in hand can be used with an easel back for an advance display in your inner lobby and then moved out front during the run of the picture. It's a great bet, too, for use atop the marquee. It will be doubly effective up there at night illuminated by a baby spotlight with “blinker” attachment.
Remember! To build this cut-out, be sure to order the 3-sheet on “WANDERERS OF THE WEST,” which carries
the illustration shown at the left. Then | simply strip in at the bottom the title, “Where Trails End.”
HORSES HOOFS FOR A STREET STENCIL
If you can get the okay from your local authorities, make a cutout stencil of a horeshoe and mark a number of impressions at busy intersections with copy reading:
You're on the trail of Tom Keene in “Where Trails End” at the Palace.
Cowboy "Lingo" Newspaper Contest
Plant this unusual western “lingo” contest in your local paper offering “Annie Oakleys” for “Where Trails End” as prizes to the winners. The colorful cowboy slanguage is always associated with wild and woolly western pictures and should create a lot of interest in your playdate. Contestants are asked to translate the following list of western phrases into their proper meanings as shown. If you don’t land it in your newspaper, why not try it on a throwaway basis?
“SLANGUAGE”
. Hitch your hardware. . Shooting irons.
. Hit the leather. Plumb loco.
Hot lead.
Slap leather. Puncher.
. Stand hitched.
. Dead-eye Dick.
. Fan yore Colt.
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DESCRIPTIONS
. Put your guns away.
. Revolver.
. Jump on the saddle and ride. . Stark crazy.
. Flying bullets.
. Reach tor your gun.
. Cowboy.
. Don't reach for your gun. . Crack shot. . Firing rapidly.
WOMAN DAR & DS =
— S