5 Card Stud (Paramount Pictures) (1968)
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EXPLOITATION
SPECIAL BOOK TIE-IN
The special movie edition of 5 CARD STUD of Berkley Medallion Books is filled with art and advertising logos from the film on both its front and back covers. The front cover is an eye-catching artist’s conception of Dean Martin and Robert Mitchum—stars of 5 CARD STUD—heralding the fact that it is now a Hal Wallis Production for Paramount Pictures. The back cover contains five color action shots from the film and again gives full cast and credit information. In short, this book should make a vital addition to our overall merchandising campaign for the film.
In order to create maximum interest for the 5 CARD STUD novel, Berkley is planning a series of promotional items that they will forward to all their distributors, which will include a special order form that, when clipped, can be converted into a flyer.
Since we want to get as much exposure in connection with this motion picture / book tie-in, we would like you to immediately get in touch with the Berkley distributor in your area and invite him along with leading book retailers to see a preview of 5 CARD STUD. After he has seen the film, you can then talk about a mutually beneficial promotional campaign which could include:
@ Mammoth window and counter displays in all of the leading bookstores throughout your area. @ Crossplugging and book sales at theatres playing 5 CARD STUD. @ Promotional copies to be used as giveaways to local critics and the first 100 customers coming to see the film. ® A number of copies to be used as giveaway prizes in connection with contests, street ballys, etc.
BERKLEY BOOKS DISTRIBUTORS
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JEFFERSON NEWS COMPANY GOLDEN GATE MAG. CO. SUNSHINE STATE NEWS CO. KOCH NEWS CO. MARYLAND NEWS COMPANY MID CONTINENT NEWS CO. = AFRO-ASIAN BOOKSTORE BOOK BAZAAR, INC. 2316 1st Avenue South P.0. Box 3681 2167 N.W. 25th Avenue 2120 S. Meridian St. 1621 Cole Street Box 985, Farmington 1412 Jefferson Ave. 1528 Market St. Birmingham 3, Ala. San Francisco 19, Calif. Miami 42, Florida Indianapolis 25, Ind. Baltimore, Maryland Oklahoma City, Okla. Buffalo, N.Y. 14211 Philadelphia, Pa. 19107 CALIF. MAGAZINE, INC. MORTON NEWS COMPANY PEACHTREE NEWS CO., INC. DES MOINES NEWS AGENCY BRENTANOS C. M. WATKINS DRUG J. L. MARSHALL NEWS VALLEY DIST. INC. 2219 South Union Ave. 3601 East 46th Avenue 125 Simpson St. N.W. 1497 Keo Way 91 D Plaza Prud. Cntr. 4700 Broadway 5109 Winton Road 857 Cherry St.
Los Angeles, Cal. 90007 Denver 16, Colo. Atlanta, Ga. 30313 Des Moines, lowa Boston, Mass. Kansas City, Mo. 64112 Cincinnati, Ohio 45232 Norristown, Pa. SUNSET NEWS CO. UNIVERSAL NEWS & BK. CAPITOL NEWS AGENCY NEW ORLEANS NEWS CO. S. S. KRESGE PIERCE NEWS COMPANY GEORGE R. KLEIN NEWS CO. BLUFF CITY NEWS CO. 125 N. Westmoreland 14th & New York Ave. N.W. 1815 South Wabash Ave. 1111 S. Peters St. 2727 Second St. 7405 Page Street 1771 East 30th Street 3442 Jackson Ave.
Los Angeles 4, Calif. Washington, D.C. Chicago, III. 60616 N. Orleans, La. 70113 Detroit, Mich. St. Louis 14, Mo. Cleveland 14, Ohio Memphis, Tenn. 38122
Tabloid Herald!
A merchandising plus is this attention getting four page 8 x 11 Tabloid Herald. A promotional must that will add excitement and box office sell to your playdate of “5 Card Stud!”
This Herald has space to imprint your theatre name, playdate, name of your second feature and/or even an add for a local merchant who.agrees to distribute them.
HOW TO EFFECTIVELY DISTRIBUTE THE HERALD
Give them to your patrons prior to your playdate. Have a few youngsters deliver them door-to-door throughout your town. Have a few students distribute them to schoolmates before and after class.
Make them available to establishments where the younger generation congregates (candy store, bowling alley, amusement park, youth centers, etc.).
Have merchants put them in bags and packages.
Have newspaper boys slip-sheet them into the local newspapers.
Place them on the windshields of cars.
Make an arrangement with the local milkman to deliver them with the milk. Place them on the counter of local shops.
Arrange with a local restaurant for them to be inserted into coats and jackets while hanging in the checkroom.
$8.85 Per thousand F.0.B. Plant Imprinted at following: prices Furst 1000 cnn ee $5.00
Added thousands, $3.50 Per thousand Over 4,000 $3.00 Per thousand Folding $2.00 Per thousand Rush our Order Direct to HARRY K. McWILLIAMS 15 Lafayette St., N. Y., N. Y. 10013 212-925-5013 for Rush Orders
Shipping—by Parcel Post Special. We will bill you for
postage charges. Large shipments by truck. Shipping
charges collect. Check or money order must accompany order.
MATERIALS CHECK LIST
REGULAR THEATRE TRAILER
(Order from your local branch of National Screen Service)
FREE: COLOR TV TRAILER AND TV SLIDE
Available is a FULL SET of TV SPOTS specially created to reflect all the exciting adventure and tender romance of the film. Also available
is a TV SLIDE. (Order from Paramount Pictures Field Adv. & Pub. Dept.—See coupon on back page.)
FREE: RADIO SPOT ANNOUNCEMENTS
Available is a FULL SET of RADIO SPOTS dynamically created for maximum boxoffice sell. (Order from Paramount Pictures Field Adv. & Pub. Dept.—See coupon on back page.)
SET of 12 FULL COLOR STILLS:
(Order from your local branch of National Screen Service)
11