5 Card Stud (Paramount Pictures) (1968)

PROMOTION IDEAS POKER GAME CONTEST—Many people in this country pride themselves on their poker playing, but many of them can be stumped on the basic rules of the game. Based on this, you could set up a radio contest whereby a local deejay could make a series of calls, asking certain questions concerning poker. For instance; If you were in a game of 5 card stud (no cards wild) and you were dealt four aces while one of your opponents received a royal flush, who would win the game? (The answer to this would be no one—since it takes an ace to make a royal flush, and you having four aces, there would be five aces in the deck of cards.) A series of these questions can be picked up in any of the Hoyle books, and it should make an interesting and thoughtprovoking contest. Winners, of course, would receive guest tickets to see 5 CARD STUD. GIVEAWAY S$—Onre of the most perfect giveaways that you can hand out on 5 CARD STUD would be poker chips. A couple of boxes of these chips will be inexpensive, and will enable you to hand out two hundred or so of these chips. One way to do it would to be by attaching a tag to each of the chips, giving you theatre and playdate information, and having a pretty girl handing them out on the street. You could also use cards as giveaways. If you use the latter, you could add more interest by making deuces wild—meaning anyone who receives a deuce would get to see 5 CARD STUD for free. GAMBLING CONTEST—Here’s one that should work and should prove to be fun for all. Set up a poker table in the lobby of your theatre, complete with gambler, cards, chips, etc. As patrons enter the theatre, they will be asked if they would like to gamble for charity. It would work like this: the patron gambles—if he wins, he gets one guest ticket for the show—if he loses, he must buy a special ticket with the proceeds of his cash going to charity. The special ticket could go to a local orphanage or boy’s club for a Saturday matinee of 5 CARD STUD. SPECIAL CROSSPLUGS-—Aside from being one of the most popular motion picture stars in the world, Dean Martin is also one of its top selling recording personalities. Due to this, you have a great outlet for crossplugging 5 CARD STUD with the record retailers in your area. Contact these men and suggest they dedicate their showrooms to Dean Martin during the week which you open the film. Have them display color and black & white stills, one sheets, etc. on their counters and in their windows. You in turn can give a lobby display of Dean's best-selling albums, with full information as to where they can be obtained, etc. PARAMOUNT PICTURES presents HAL WALLIS 5 ROBERT _ the hellfire gambler i TECHNIGOLOR® xy A PARAMOUNT PICTURE COMING DEAN MARTIN ... the hellfire gambler DEAN ROBERT BANNER DISPLAYS MARTIN MITCHUM Streamer: 15’ long, $21.50 each. Valance: $2.15 MITCHUM ...the gunfire preacher 3 ra 7 : : per running foot; minimum length 10 feet. 6’ x 3 ».the gunfire preacher ge nyeeteinc red, white and blue fan drapes with gold fringe: Pani Rena een HAL WALLIS $5.75 apiece. Flag Wall Banner 9 x 12’. Single Faced $80.00. Double Faced $145.00. Badge 50¢ each. Manufactured by National Flag and Display Co., 43 West 31st St., New York, N.Y. 10010. PARAMOUNT PICTURES presents DEAN HAL WALLIS ROBERT MARTIN eRe erg MITCHUM TECHNICOLO® ‘f A PARAMOUNT PACTURE Order from your local NATIONAL SCREEN SERVICE FREE: DYNAMIC FULL the deluxe POWER RADIO SPOTS hi mus) All the thrills and excitement of this fan tastic hard hitting western in these FREE action packed radio spots. The ET conStandee tains one-60 sec., two-30 sec., and a It’s off the floor and attention-arresting. This eye-level standee is an effective advertising promotional piece. Budget-priced—only 10 sec., spot. These spots provide a direct and explosive message that really spells boxoffice. Order FREE from your $9.95. Hi-rise re-usable extension pole— PARAMOUNT FIELD ADVERTISING $1.50. (Order from your local branch of AND PUBLICITY DEPARTMENT. National Screen Service.) SYNOPSIS (Not For Publication) A stranger (JERRY GATLIN) cheats in a late, late stud game in a Rincon, Colorado saloon in 1880. Van Morgan (DEAN MARTIN) is knocked out trying to save him; the other five players lynch the cheat. Next day Van knocks down Nick Evers (RODDY McDOWALL) for hitting him, kisses Nick’s sister Nora (KATHERINE JUSTICE) goodbye, warning her to forget him or she'll ay up with hay on her dress but no ring on her finger, and drifts to enver. Then to Rincon, a gold rush. With it, a Bible in one hand, a gun in the other, self-ordained Rev. Rudd (ROBERT MITCHUM), preaching hell-fire, and Lily Langford (INGER STEVENS) with her stable of beautiful lady “barbers.”” The storekeeper (BOYD MORGAN) is found smothered in his flour barrel, a cowpoke (GEORGE ROBOTHAM), strangled on barbed wire, and Negro barkeep Little George (YAPHET KOTTO) goes to Denver to warn Van someone may be out to kill every man who sat in that stud game with the cheat. The challenge brings Van back to Rincon. At a meeting of the survivors he and Nick are joined by Mace Jones (ROY JENSON) and Joe Hurley (BILL FLETCHER), and Nick, suggesting the killer is an outsider tipped off by an insider, reveals he found fresh flowers on the cheat’s grave. At two a.m. Van calls on Lily, finds she knows his name, learns she inquired, and, asking for the reason why, gets it—he attracts her, and she says it’s the first time in three years that any man has. He takes her into his arms. When he leaves, Rudd is passing. Ghostly bongs from the church steeple. They investigate. On the bell-rope, Mace Jones is hanging by the neck, dead. At the graveside, Little George does not bow his head when Rudd asks prayers for the murderer’s damnation, and explains he doesn’t believe in prayer. Nick knocks him down, and that gets Nick into a bloody fight with Van. Then Van finds Hurley strangled in his burning livery stable, and pursues the almost-trapped killer in a running gunfight, but loses him. Nora tells Van she’s scared. She is also hurt, knowing about his affair with Lily. But when the two women meet in the store, Nora likes Lily. And outside, the whole town is scared, every man armed. A quarrel sets off civil war. Town Marshal Dana JOHN ANDERSON), wounded, is being dragged by his horse. Van dashes to his aid, and Rudd, with blazing gun, restores peace. Three men lie dead. A fresh bouquet is placed on the cheat’s grave by the killer of the stud players. Standing there also is the person who has been giving the killer, one by one, the names of the men to be killed. Now the fifth name. Next morning No. 5 is found shot to death. And killer meets tipster in the cemetery to learn who's next. _ The tipster mentions the name, but pulls a gun on the killer and says it will be a pleasure to kill No. 6 personally. Fearing to be No. 7, the tipster is taking no chances. But the killer whips out a concealed derringer and drops the tipster dead. And now the killer has the name he came for. But No. 5 died leaving a riddle for the finders of his body. Now that riddle has been guessed. Two of the principals confront each other, and — showdown gunfight the case of the five card stud game murders is closed. CAST VAN MORGAN «3... spits ors aia DEAN MARTIN REV. Fe oo oe ee eee ROBERT MITCHUM LILY CANGPORD 3... talus oe uae INGER STEVENS NICK -BVERS 00580 Ee RODDY McDOWALL can ssi aa a KATHERINE JUSTICE MARGHAL DANA oo osciinchkccue cen JOHN ANDERSON MAMA MALONE . i. RUTH SPRINGFORD LITTLE GEORGE ce ee YAPHET KOTTO SIG: EVERS 2. a a DENVER PYLE IGE HURLEY «ie eee ae BILL FLETCHER DMR OOOPER co... ue 6 et WHIT BISSELL BLM BATES cee TED de CORSIA sack, obs ls OEE e PE TI en © FoR EST id DON COLLIER WAGE SOMES 65a ee ROY JENSON CREDITS Produced by Hal B. Wallis; Directed by Henry Hathaway; Screenplay by Marguerite Roberts; From a Novel by Ray Gaulden; Music Composed and Conducted by Maurice Jarre; Associate Producer, Paul Nathan; Director of Photography, Daniel L. Fapp, A.S.C.; Editorial Supervision, Warren Low, A.C.E.; Sound Recording, Harold Lewis; Production Design by Walter Tyler; Set Decoration, Ray Moyer; Production Manager, William Gray; Unit Production Manager, Frank Beetson; Assistant Director, Fred Gammon; Costumes, Leah Rhodes; Makeup Artist, Adelbert Acevedo; Hair Stylist, Carol Meikle; Hymn: ‘‘Mercy’s Call” by W. H. Doane and F. C. Van Alstyne; Title song sung by Dean Martin; Lyric by Ned Washington; Music by Maurice Jarre; Color by Technicolor. ADVERTISING BILLING PARAMOUNT=:PICTURES “PRESENTS: .........0.6.05506:05. 25% DEAN MARTIN and ROBERT MITCHUNM ...................... 100% as Van Morgan as Rev. Rudd in IR ose le ia ae ss ns ee AY: 100% A HAL As PRODUCTION... ey ei as 75% Co-starring PETER STV Na ert cic cacsbealbses 65% RUDD MCUUNWELE 655.234! Ce REINER Toe 65% gh aS pict | ie HLS a Se CR aac at Gl te ona baba tae eG el a 40% Eurectea DY FICNKY HATHAWA). ....) ssc. ev nec, 40% Screenplay by MARGUERITE ROBERTS .......................... 40% From a novel. by RAY GAULDEN: 2c) 334 ere Be 10% Music Scored by MAURICE JARRE ........ SSaeaarater ee meen Cete 15% SE ED VOR a BS a UA Rr On 25% A PARAMOUNT PICTURE Running Time 103 Minutes 12