A Breath of Scandal (Paramount Pictures) (1960)

Still No. 11535-70 FROM BOUDOIR TO BALLROOM BROWN'S HAS FASHIONS FIT FOR A PRINCESS See Sophia Loren as Princess Olympia In “A BREATH OF SCANDAL” In Technicolor (Theatre) Still No. 11535-1 Above set-up suggests a fashion or department store tie-up pegged to the magnificent clothes worn by Sophia Loren in “A Breath of Scandal.” FREE! TV TEASER TRAILER, TEL-OP If you are in a position to take advantage of home screen selling, there is available to you a set of FREE television teaser trailers and tel-op card. This material is packed with quick sell and it is yours for the asking. Address your request to: Press Book Editor, Paramount Pictures Inc., 1501 Broadway, New York 36, N. Y., and be sure to include with it information concerning the channel and date on which you will use the trailers. LIVE RADIO SPOTS ... 50-words: Treat yourself to a sparkling show with that Gigi glow . . . Paramount’s scandalous romance, "A Breath of Scandal” starring Sophia Loren, Maurice Chevalier, John Gavin, with Angela Lansbury ... in Technicolor. It's a whirlpool of wine, women and wonderful fun when a madcap Princess and a bold American meet in the Vienna Woods! See ‘A Breath of Scandal” (day) ........ pee te ace valor Theatre. 35-words: See A Breath of Scandal,” the scandalous, wonderful-fun story of what happens when the earthiest princess in the world meets a most romantic American in the Vienna Woods... starring Sophia Loren, Maurice Chevalier, John Gavin... a Paramount releqse mm Technicoler... starts (day)! 2. so .-:......... Theatre. 20-words: You'll love “A Breath of Scandal,’ Paramount's sparkling Technicolor show with the Gigi glow starring Sophia Loren, Maurice Chevalier; John Gavin. (Day) 22242. Theatre. Colorful National Screen Trailer The excellent National Screen Service trailer sells the breezy, romantic entertainment of “A Breath of Scandal” and its colorful, lush backgrounds. lt will make your audiences want to see this delightful production, so by all means include it in your pre-sell musts. Order a print immediately from the exchange servicing you. 4 PROVOCATIVE PAPERBACK PLUGS PICTURE ry of a fiery Princess who scandalized an empire Here is a colorful and romantic story _ that pulsates with the vitality of those — magic days in Vienna when to take a — wife was far less exciting than to take a mistress. Based on Ferenc Moinar's celebrated play Olympia, A BREATH OF SCANDAL recreates the glittering gaiety of the royal court and the intrigues behind the dazzling facade of court life. Only the lovely Princess Olympia dared to defy the stern conventions of the royal court. Superficial delights left — eald, and the longings of her passionate spirit made scandal and disgrace a small price to pay for the fulfillment she sought. BACK COVER FRONT COVER Both the front and back covers of this provocative paperback book, which will be on newsstands coast to coast, do a big selling job for the film. The publishers have timed distribution of the book with the release of the picture and are plugging the book at points of sale with all of their promotion resources. Be sure to contact local dealers and arrange for tie-ins giving your playdate. TITLE TUNE, ALBUM KEY MUSIC PROMOTIONS The music in “A Breath of Scandal” is in the best traditions of the always-popular Viennese waltz. There are two songs—the title song and “A Smile in Vienna,” which Maurice Chevalier sings with his inimitable charm. Chevalier has recorded “A Breath of Scandal” under the Imperial label. There is an Imperial album of the beautiful sound track, as well. There is also an instrumental of the Title Song by Joe Reisman, a Roulette recording. All of these excellent recordings provide the opportunity for you to obtain disk jockey cooperation and music store window displays. In addition, both songs are being published by Famous Music Corporation, 1619 Broadway, New York City, N. Y. Song covers are obtainable from the publishers for display purposes upon request. Chevalier Book A Tie-up Bet Maurice Chevalier has just written an autobiography called “With Love,” published by Little, Brown. This should enable you to get into bookstore windows with still display and credit card carrying your playdates of his newest picture.