A New Kind of Love (Paramount Pictures) (1963)

\ PROMOTION! a ag { REPRISE RECORDS and PARAMOUNT are going all-out with a powerful music promotion for “A NEW KIND OF LOVE”! MUSIC The package will consist of a 45 rpm recording of the title song by FRANK SINATRA —and an album of the musical score as composed by ERROLL GARNER. Sleeves for both records will feature credits for “A NEW KIND OF LOVE” and a colorful window streamer is also in the works. To tie in with the promotional activity: 1. Make certain that local dee-jays mention your playdate credits whenever they play a record. 2. Both recordings in one window, grouped around color stills and posters from "A NEW KIND OF LOVE” will surely make an impressive display. Try to get a record distribution center to do this for you—remembering of course, to get a prominent position for your playdates. 3. Be sure to play the music in your lobby during the run of the film. 4. To coincide with your playdate, have a disc-jockey devote an hour of his show exclusively to songs that feature “LOVE” in their titles. Have him announce that the show is being devoted to Paramount's great new Technicolor comedy, "A NEW KIND OF LOVE.” In addition to the above, the song is being published by FAMOUS MUSIC CORPORATION and covers of the sheet music are available for display purposes, FREE, upon request from the publishers at 1619 Broadway, New York City. o PRE-PUBLICITY MATERIAL FOR "A NEW KIND OF LOVE" MATERIALS CHECK LIST REGULAR THEATRE TRAILER (Order from your local branch of National Screen Service—See coupon on back page) FREE: RADIO SPOT ANNOUNCEMENTS Available on one 33 1/3 record are TWO sets of radio spots. On one side of the record are ONE 60-second, TWO 20-second and THREE 10-second Regular Spot Announcements. On the flip side are TWO 30-second, FOUR 20-second and FIVE 10second Special Teaser Spots that are unique and funny—and should be aired as far in advance of your playdate as possible. (Order from your local Paramount Merchandising Representative—See coupon on back page) FREE: TV TRAILERS AND TELOP CARD Available are TWO 60-second trailers, TWO 20-second trailers and ONE 10-second trailers that sell the stars and story of “A NEW KIND OF LOVE.” (Order from your local Paramount Merchandising Representative—See coupon on back page) SET OF 12 FULL COLOR STILLS (Order from your local branch of National Screen Service—See coupon on back page) TIE-IN WITH DELL BOOKS To coincide with the release of “A NEW KIND OF LOVE”, a special pocket book version of the movie has been published by DELL BOOKS and will be distributed to their many outlets throughout the country. As you can see, the jacket carries a lot of “sell” for “A NEW KIND OF LOVE” and inside, there is included a special section of scene stills from the picture. A special DISPLAY CARD is available from your PARAMOUNT MERCHANDISING REPRESENTATIVE, and should be displayed along with posters and color stills in the outlets for the book. For more promotional possibilities, contact your local DELL BOOK REPRESENTATIVE. LIVE RADIO SPOTS 30-SECOND SPOT It's PAUL NEWMAN and JOANNE WOODWARD ... spinning your way in a new kind of comedy. It’s “A NEW KIND OF LOVE” .. . to tear at your heartstrings . .. sweep you off your feet... and have you cheering for more! See the wacky upside-down world of “A NEW KIND OF LOVE” starring PAUL NEWMAN and JOANNE WOODWARD with EVA GABOR, THELMA RITTER, GEORGE TOBIAS and MAURICE CHEVALIER . .. in Technicolor ... opening ................ at the eee aon Theatre. 20-SECOND SPOT It’s a new kind of comedy. It’s “A NEW KIND OF LOVE” .. . to tear at your heartstrings . . . sweep you off your feet . . . and have you cheering for more. SEE the wacky world of “A NEW KIND OF LOVE” starring PAUL NEWMAN and JOANNE WOODWARD... in Technicolor... opening ee ewe ee: atthe ............ Theatre. 10-SECOND SPOT SEE the wacky world of “A NEW KIND OF LOVE” starring PAUL NEWMAN and JOANNE WOODWARD ... in Technicolor... opening .............. Eines: by. 24 We a Theatre. 3