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A SENSATIONAL TIE-IN MERCHANDISING CAMPAIGN
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The leading manufacturers whose products are represented here are using “A NEW KIND OF LOVE” as the cornerstone of their big-budget advertising and promotion campaigns!
Many of the items shown on these pages appear in “A NEW KIND OF LOVE” and receive screen credit. Others have tied in with the movie because their merchandisers can see its unlimited potential to reach a large theatre audience. All manufacturers are anxious to tie-in their products with your playdate at the local level—and they have advised their dealers to cooperate with you on mutually beneficial promotions!
KISLAV GLOVES
This full page ad will appear in HARPER’S MAGAZINE and most of the trade publications of the Fashion Industry. Laminated display cards are also being designed and will be made available to the many KISLAV outlets across the country. KISLAV has also notified their dealers of this big tie-in, and have advised them to cooperate on the local level.
RICHELIEU JEWELRY
The ad shown here will appear in GLAMOUR MAGAZINE, HARPER’S MAGAZINE, THE NEW YORK TIMES MAGAZINE, and another publication not yet determined. They are also preparing counter displays—and their efforts will be backed by a big publicity campaign! All ads will feature prominent credits for “A NEW KIND OF LOVE.”
__ PROMOTES YOUR ENGAGE MENTOF
Arrange to display posters and color stills in the outlets that sell merchandise shown on these pages—and in return—let them set up a display of their products in your lobby. Another good idea would be to hold a fashion show using items (Maximilian Furs, Park Lane Handbags, Kislav Gloves, Lanvin Perfume, etc.) that appear in the film. This should win you newspaper coverage and lots
of word-of-mouth “sell” for “A NEW KIND OF LOVE.”
PARK LANE HANDBAGS
This ad will appear in the top trade publications of the Fashion Industry, and will be featured on counter cards that carry full credits for “A NEW KIND OF LOVE.” The latter will be serviced to all PARK LANE dealers in the country.
CHANNEL MASTER RADIOS
CHANNEL MASTER is using JOANNE WOODWARD to promote their SWING-ALONG RADIOPHONO COMBO. She will be featured, along with credits for “A NEW KIND OF LOVE”, in a series of Window Cards and Ad Mats that will be distributed to all CHANNEL MASTER dealers in America.