A New Kind of Love (Paramount Pictures) (1963)

LANVIN PERFUMES LANVIN is using this photograph of JOANNE WOODWARD as the primary component of a window poster which will be displayed nationally at LANVIN outlets. They are also using it in preparation of a co-op ad mat which will also be distributed to their many dealers throughout the nation! LANVIN has prepared hundreds of Joanne Woodward Signature Boxes of perfume which have been mailed to key personnel in TV, radio and newspapers located in all areas of America. This will insure additional publicity for your playdate. SHIPLEY CLOTHES The ad shown here will appear in Canada’s WEEKEND MAGAZINE and STAR WEEKLY. SHIPLEY is also preparing a series of co-op ad mats for use by their dealers at the local level. In addition, they are sending a special mailing to their outlets advising of the tie-in. All materials credit “A NEW KIND OF LOVE.” SAS AIRLINES Because the principals in “A NEW KIND OF LOVE” fly to Paris on an SAS jet—SAS will feature PAUL NEWMAN, JOANNE WOODWARD, and “A NEW KIND OF LOVE” in display material which will appear in all SAS ticket counters and aircraft. MR. JOHN FASHIONS The talented MR. JOHN has designed all the hats worn in “A NEW KIND OF LOVE” and will use the movie as the key to his fall section of fashions. He has designed and written an impressive brochure, that includes credits for “A NEW KIND OF LOVE”, and has mailed 1600 to fashion editors and fashion personnel throughout the country. Also, he is naming an entire line of hats after the movie. “A NEW KIND OF LOVE.” of Prizes Worth More Than 25,000.00 MAXIMILIAN FURS The two full-page, full-color ads shown here will each appear once in VOGUE and HARPER’S magazines. This is a total of four plugs for your engagement in top printed media! MAXIMILIAN is also preparing 40 x 60 lobby posters which they will send to select theatres that have booked “A NEW KIND OF LOVE.” ROYAL CROWN COLA ROYAL CROWN is using JOANNE WOODWARD to sell their new product, DIET COLA. MISS WOODWARD and “A NEW KIND OF LOVE” will be featured in ad mats and counter cards which will be serviced to every dealer in the country who sells ROYAL CROWN products. Also, CHRISTIAN KAY and JAN MORIARTY, both of whom have important roles in the comedy, will make individual publicity tours on behalf of DIET COLA—simultaneously plugging AMERICAN PHOTO CORP. The AMERICAN PHOTO CORPORATION is staging their 29th CHILDREN’S NATIONAL PHOTOGRAPH CONTEST and will use JOANNE WOODWARD as one of the judges. The contest posters, counter cards and entry blanks will all feature JOANNE WOODWARD plus credits for “A NEW KIND OF LOVE.” This is a big, national event that will receive TV, radio, and newspaper coverage. PLAYTEX SWIM CAPS PLAYTEX is designing 250,000 swim cap containers that will feature EVA GABOR and full credits for “A NEW KIND OF LOVE." PLAYTEX has dealers in virtually every town in the country, making this an outstanding sales promotion for “A NEW KIND OF LOVE”! ROYALWEVE CARPETS ROYALWEVE is featuring JOANNE WOODWARD and credits for “A NEW KIND OF LOVE” in a full-page, full-color ad that will appear in LIFE, BETTER HOMES AND GARDENS, and GOOD HOUSEKEEPING. Our industry has rarely seen a merchandising tie-in campaign as extensive as this—and if you take advantage of it—“A NEW KIND OF LOVE” will be one of the most profitable attractions ever to play at your theatre!