Assault on a Queen (Paramount Pictures) (1966)

GIANT MERCHANDISING CAMPAIGN FOR DELL NOVEL The ingenious and exciting adventure story of “Assault On A Queen” is not only a headliner in screen entertainment, but also an important event in the publishing industry. Written by Jack Finney, this wild tale of a group of far-out fortune hunters in their quest for an easy buck via modern piracy provides the basis of a sensational merchandising campaign on a local as well as national level. The paperback edition, being issued and distributed in coordination with the general release of the film, prominently credits Frank Sinatra and Virna Lisi as stars of the new “explosive film. Dell has also created special promotional items highlighting copy which prominently credits the film. This includes rack cards, window streamers and eye-catching posters. These items are being distributed to thousands of book stores and retail outlets throughout the country. In addition, Dell will be spotlighting this paper back edition in co-op advertising throughout the country. “Mf comes the most extraordinary adventure novel of all time...Ingenious... fantastic... exciting!” ~HEW YORK REBALO TRIBUNE JACK FINNEY Be sure to participate in this sensational promotion opportunity. Here’s just some of the things you can do: @ Contact the Dell Publishing representative in your territory to arrange for mutually-beneficial promotions. @ Set up a bookstall in your lobby for display or sale of the book with the cooperation of local retail outlets that are participating in this promotion. Publicize the book on your screen, giving full credit to cooperating stores. @ Rubber-stamp your message on pages torn from copies of the movie edition for saturation street and advance playdate distribution. @ Arrange with book stores and other participating merchants for prominent displays of the book to be combined with dramatic scene stills from the film along with suitable theatre and playdate credits. @ Give away free copies of the movie edition to the first people on line on opening day. @ Offer free copies of the paperback book as prizes for any contests you might arrange and distribute copies to editors and disc jockeys. EP TA ES GD SE AS DS A A EE TE: I SE RT OO AE AE A LIT AS ES SE ES AS EY A ER he A! SES TT! OT A A A ES RS A A AR RP A A SE AS AE FLASH BULLETIN p DRAMATIC TABLOID HERALD SPELLS EXCITING ADVENTURE STICK UP OF QUEEN MARY _ IN MID-ATLANTIC BY six FAR-OUT FORTUNE HUNTERS FRARK RIM ATR ee . PIRGTE GARG AND REAL BOXOFFICE ACTION! | Generate that all-important enthusiasm and interest in the film and your playdate with this dynamic and excitingly-designed 8’ x 11 Tabloid Herald. A powerful promotional item filled with copy and photo layouts highlighting the hard-hitting drama and action of the film, it will create added excitement. In addition to giving maximum impact and exposure to your campaign, this herald will also mean an important boost in boxoffice profits. This Herald has space to imprint your theatre name, playdate, name of your second feature or even an ad for a local merchant who agrees to distribute the Herald and share in the already low cost. $7.00 Per thousand F.0.B. Plant Imprinted at following prices First 1,000 ... $5.00. Added thousands, $3.50 Per thousand Over 4,000 $3.00 Per thousand—Folding—$2.00 Per thousand Rush Your Order Direct to HARRY K. McWILLIAMS 405 Broome St., N. Y., N. Y. 10013 Phone 212 CAnal 6-3335-6 for Rush Orders Shipping—by Parcel Post Special. We will bill you for postage charges. Large shipments by truck. Shipping charges collect. Check or money order must accompany order. PAI PCTS «os a SEAN MS SA ENP pre Suiatra Lisi / Assaujfw. Queen TECHNICOLOR PANAVISION Streamer: 15’ long, $21.50 each. Valance $2.15 per running foot; minimum length 10 feet. 6’ by 3’ red, white and blue fan drapes with gold fringe: $5.75 apiece. Flag Wall Banner 9 x 12’. Single Faced $80.00. Double Faced $145.00. Badge: 50¢ each. Manufactured by National Flag and Display Co., 43 West 21st St., New York, N.Y. 10010. Order from your local branch of NATIONAL SCREEN SERVICE COMING is aoa Lis TOMY 4s nossiren ~TRANCIOSA “TECHNICOLOR PANAVISION TIODERY DRY GANB OF PRATES ATTACK PLO THE QUEEN FRANK MATRA SUD VIRKA LIS TEAM GR GFE REST ACTION alates ie * oe DAY HORALY OB TRE HIGH SEAS f ORE ae BUG WOR WARS Gt seas ae BENE BXSRULY on . Loe sey nee : 458M ACTION PACKED PEN HR: Bow caged LAA ese RS ee ERR Accessories e REGULAR THEATRE TRAILER (Order from your local branch of National Screen Service) e FREE: RADIO SPOT ANNOUNCEMENTS Available is a FULL SET of RADIO SPOTS which effectively project all the action, adventure and excitement of the film. (Order from Paramount Pictures Field Advertising and Publicity Dept. — See coupon on back page) eS SE EE ES SS A EE AD ES AE i DISTRIBUTE THE HERALD e Give them to your patrons prior to your playdate. Have merchants put them in bags and packages. Have a few youngsters deliver them door-to-door throughout your town. Have newspaper boys slip-sheet them HOW TO EFFECTIVELY : into the local newspapers. Place them on the windshields of Make an arrangement with the local milkman to deliver them with the milk. Place them on the counters of local shops. them to be inserted into coats and jackets while hanging in the checkUse as direct mailing pieces and take advantage of special bulk post cars. Arrange with a local restaurant for room. age rates. Distribute to automobile dealers, auto supply stores and other outlets dealing in automotive services and products. Have a few students distribute them to their schoolmates before and after class sessions. Make them available to establishments where the younger generation congregates (candy store, bowling alley, amusement park, youth centers, etc.) Re AD A PAID AS AR Re SE A A AM RS GS ED ES ED GN ile ES IGE ERT SN INE ES SEY SET A AD RS CE US AA SE ES AED EE RD GN: ES BANNER DISPLAYS MATERIALS CHECK LIST e FREE: TV TRAILERS AND TELOP CARD —Color and Black & White— Available are TWO FULL SETS of TV SPOTS. Also available is a TV TELOP CARD. These trailers are available in color and in black and white. (Order from Paramount Pictures Field Advertising and Publicity Dept. — See coupon on back page) e@ SET OF 12 FULL COLOR STILLS (Order from your local branch of National Screen Service) 5