Assault on a Queen (Paramount Pictures) (1966)

SINATRA RECORD PROMOTIONS Contact your Capitol, Columbia and Reprise record distributors and record retailers for a big promotion on Sinatra albums. Entire windows and counters can be covered with Sinatra albums as well as your playdate information and stills. e Reciprocate with a big lobby display of Sinatra albums with A-Board copy crediting all co-operating record stores. e Promote a qauntity of Sinatra's latest Reprise single to be given away fo the first number of patrons on opening day. e Get your heralds distributed at record stores and stuffed into bags in exchange for a single pass to be given away with purchase of two or more Sinatra albums. DISC JOCKEY COOPERATION Sinatra is an old favorite with djs. You should find it easy to get coopation and enthusiasm on all Sinatra stunts and contests. e Get a dj to “Salute Sinatra” for a twenty-four hour period playing nothing but Sinatra records. The dj can broadcast from the lobby of your theatre ‘round the clock. e Listeners should write in a post card with their name and address for a drawing in order to win the latest Sinatra single or album and free passes. e Have the dj play a Sinatra record from one of his films. The first listener to call in and correctly identify the movie the song is from wins a pass. SINATRA MOVIE STILL CONTEST Interest a television personality or your amusement editor in running a contest where people identify stills from Sinatra's pictures in order to win passes and promoted prizes. Have them use one still a day in order to prolong the contest and build up interest. Some Sinatra Pictures: “Higher and Higher,” “Step Lively,” “Anchors Aweigh,” “ ‘Till the Clouds Roll By,” “Johnny Concho,” “The Man With The Golden Arm,” “Around the World in 80 Days,” “The Devil at 4 O'Clock,” “Come Blow Your Horn,” “All The Way,” “The Pride and the Passion,” “Tender Trap,” “High Society,” “Suddenly,” “From Here To Eternity,” “Guys and Dolls,” “The Kissing Bandit,” “Oceans 11,” “Robin and the Seven Hoods,” “Marriage On The Rocks,” “Can Can,” “Young At Heart,” “Pal Joey,” etc. VIRNA LISI—THE NEW LOVE GODDESS Interest your amusement editor in a special Sunday feature on Hollywood’s long line of love goddesses climaxed with a tribute fo Miss Lisi who is certainly well on her way to becoming another legend. BEAUTY SALON TIE-IN Get local beauty salons to run specials on becoming a blonde using stills of Virna Lisi without any direct or indirect endorsement. Give a block of passes to a chain of beauty salons that uses Miss Lisi in their ads with a credit to your playdate. Get them to use window and counter stills, too! FAMOUS SHIP CONTEST Here's a famous ship identification contest for newspapers and school newspapers. The entries received earliest can win guest tickets. 1. Union Navy warship launched in 1862. The deck was only 18 inches above the water level. A. Lusitania 2. A frigate scuttled by the Union and made into an iron clad called The Virginia. B. Nautilus 3. A British liner sunk off the Irish Coast by a German submarine. 1000 people were lost. C. Clermont 4. Capt. Nemo’s ship in Verne’s “20,000 Leagues Under The Sea.” D. Bismarck 5. A famous ship sailed by Clark Gable and later by Marlon Brando as Fletcher Christian. E. Merrimac . Fulton's first steamboat. F. Titanic . Sailed by John Wayne as the Captain who fought an octopus. G. Good Ship Lollipop . Captain Andy's ship in “Showboat.” H. H.M.S. Pinafore . The largest German warship in World War Il sunk by the British Navy. 1. Red Witch 10. A ship made famous by Gilbert and Sullivan. J. Arizona 11. A U.S. ship named after a state and sunk at Pearl Harbor. K. Monitor 12. Shirley Temple's ship. L. Cotton Blossom 13. Sunk on the night of April 14-15, 1912 after hitting an iceberg in the North Atlantic. 1517 were lost. M. H.M.S. Bounty ANSWERS: 7 2-E, 3-A, 4-B, 5-M, 6-C, 7-1, 8-L, 9-D, 10-H, 11-J, 12-6, — oo ~~“ co Another version of this contest is to reproduce stills and drawings of the famous ships of history for identification. STREET BALLYHOO Here is an attention-getting street stunt that is simple to arrange. Send a man through the busy sections of town dressed in a rubberized skindiving outfit complete with face mask and flippers. A small sandwich sign should call attention to your playdate. The costume can be pro-moted from a local sporting goods store. SPORTS STORE TIE-UP Skin diving, which plays a role in “ASSAULT ON A QUEEN” is one of our most popular water sports. Tie-up with local sporting goods stores for use of your stills in ads, windows and counter displays. Also, set up extensive lobby displays of skin diving equipment. BOAT SHOWS and REGATTAS Take advantage of Summer boat shows and regattas which attract crowds. Get your advertising material used and enlarge your stills. Get a rear view projection box placed in appropriate spot and use your TV trailers. Offer guest passes as a part of a boat show's grand door prize, SHIP MODEL CONTEST Arrange a ship model contest with your local newspaper and hobby stores. Entries should be exhibited in outer lobby of your theatre with photos of entrants with their ship models being made available to the press. The contest can be limited to the Queen Mary and luxury liner class or made general for greater participation. Promote a travelminded prize, be it a trip or luggage. FRUIT BASKETS Work with a neighborhood gift store or shop that prepares baskets of fruits and candies for ship sailings or hospitals and have them make up a few in exchange for lobby credit. Present baskets along with opening story, stills, cast, credit and synopsis to critics and local VIP's. PASSPORTS Offer guest admissions to the first 10 people who present their passports at the boxoffice on opening day. COAST GUARD PROMOTIONS Every effort should be made to enlist Coast Guard or Naval assistance in your campaign to utilize the sea theme. These services are constantly on the lookout for aid in recruiting drives and you can be of use fo one another. Special posters and banners should be prepared plugging both the Service and your playdate; also, a recruiting booth could be set up in your lobby with a display of disaster equipment along with a petty officer to explain same. LONGEST LIST OF TITLES Have a disc-jockey conduct a contest for lists of songs pertaining to the sea. The contestant with the longest list can win guest tickets and a promoted prize. Sample: “By the Beautiful Sea,” “How Deep is the Ocean?,” “My Bonnie Lies Over the Ocean,” “The Devil and the Deep Blue Sea,” etc. PICTURE PUZZLE A few weeks in advance of your opening get your amusement editor to run a drawing of a salt shaker sprinkling salt on a crown. Readers are asked to associate the drawing with a big upcoming movie. The first readers to write in guessing the movie title win promoted newspaper subscriptions, POINT THE WAY WITH COMPASSES Your local novelty jobbers and toy wholesalers carry stocks of inexpensive compasses selling for less than three cents each. Buy a quantity and attach small tags with copy imprinted along these lines: “STEER A COURSE FOR HIGH ADVENTURE—‘ASSAULT ON A QUEEN’ STARRING FRANK SINATRA—Wednesday at the State Theatre” Distribute via street ballyhoo and to editors and critics. SEA FASHIONS Summertime is the time for nautical fashions. Offer a fashion show on your stage at a matinee for women in conjunction with high style clothiers. Interest a local female TY glamour personality to host the fashion show to be telecast from your stage. SEAFOOD SPECIAL Arrange with a seafood restaurant for a Monday or Tuesday “Meal ‘n’ Movie” special where a specially priced ticket includes both. Send a news release to local columnists and media personalities who might talk about the special. SPECIAL LADIES’ MATINEE The ladies love Sinatra and are sure to flock to a special matinee of “ASSAULT ON A QUEEN.” Interest a local dj in broadcasting from your stage where he can interview and present prizes before the film starts. Promote door prizes from florists, perfumeries, lingerie shops, etc. in exchange for lobby credit. Arrange with teenagers for baby-sitting service in lobby in exchange for guest passes. LETTER WRITING CONTEST Via amusement editor or media personality, hold a letter writing contest on “My Most Embarrassing Experience At Sea.” “QUEEN” A MARY Tie-in with the name of the luxury liner “Queen Mary” by holding beauty contest on your stage opening night. Promote prizes such as clothes, luggage, etc. An alternative would be to hold the contest prior toyour opening so as to enlist the “Queen Mary's” aid for publicity purposes. She can deliver your publicity material to newspapers. She can also ride a promoted craft (on wheels) behind a tow car and throw heralds to the crowds. Enlist the aid of a local television personality who can get the girls shown on local TV screens so viewers can write in their votes. PORTHOLE PEEP HOLE Make up a rear-view projection box for your theatre lobby using the TV trailers. Passers-by can look in via a porthole which promises action and adventure on exterior copy. FREE TRIP ON LOCAL LUXURY LINER If you are located on a bay, or near a river or lake where there are steamboats, excursions, and tourist trips, arrange for free trips for lucky ticket holders or contest winners. A charity or organization that ties in for your opening night local premiere might want to hold a gala dinner-dance on the boat in connection with your opening. LUGGAGE CONTEST Contact a local luggage retailer who will donate a new set of luggage in return for lobby copy and mention on the radio. Interest dj in announcing that a beautiful set of new luggage is in your lobby. Patrons are invited fo lift the luggage and guess what is inside. At the conclusion of your playdate, dj will announce the contents. Most correct guesser wins the luggage. Runners up win guest tickets to your next showing. DRESS UP THEATRE FACADE The stills for “ASSAULT ON THE QUEEN” capture the excitement and high adventure of the film. Blow these up and cut out figures from posters to make a montage theatre facade that is a real traffic-stopper! SINATRA TV SPECIAL During the Summer, NBC-TY will rerun the much publicized Frank Sinatra special. Get your spots run before or after the special, if your playdate and budget make it possible. Get your local NBC affiliate to make mention of your playdate in local TY page ads. Interest them in sharing the cost of heralds. z