Blue Hawaii (Paramount Pictures) (1961)

wautl a! a tat -_ << = cS = 2 bal a = Lbs a [:5 YOU CAN USE IT IN SO MANY WAYS IN YOUR THEATRE Display one in advance of opening in your inner lobby, then as your playdate nears; place one on a stair landing or balcony; put one on your marquee. AWAY FROM THEATRE Use the standee in connection with local tie-ups: travel agency window display or floor display; for department store promotion of cruise clothes; for record store windows in conjunction with the promotion of the RCA “Blue Hawaii” album (prominently mentioned on the standee). There are scores of ways of using these terrific standees. And every one will mean extra dollars in your gross. ORDER FROM YOUR LOCAL PARAMOUNT MERCHANDISING REPRESENTATIVE SEE COUPON ON BACK PAGE ADVANGE AND PRE-OPENING MATERIAL ADD DOLLARS TO YOUR GROSS WITH THIS GIANT 8 FEET HIGH—4 FEET WIDE IN FOUR BRILLIANT COLORS $12.50 (Shipping cost included) STANDEE! All of the Advance & Pre-opening material on this page will help your all-around advertising campaign in your city. Make use of these materials, and add dollars to your gross. Use this handy materials check list as a guide to your theatre needs. MATERIALS CHECK LIST [es REGULAR THEATRE TRAILER IN TECHNICOLOR An exciting 284 foot Regular Theatre Trailer in Technicolor is available at National Screen Service. The trailer features Elvis Presley and the beautiful island of Hawaii. Early screening time is indicated for this fine trailer. |__| FREE: RADIO SPOT ANNOUNCEMENTS Twelve Radio Spot Announcements on “BLUE HAWAII” are available on one disc (33 1/3). The Radio spots feature Elvis Presley singing many of the song hits from the film. Each set contains THREE 60-Second Spots, THREE 30-Second Spots, THREE 20-Second Spots, and THREE 10-Second Spots. (ORDER from your local Paramount Merchandising Representative—See coupon on back page) |__| SET OF 12 FULL COLOR STILLS A set of 12 Full Color Stills depicting the highlights of “BLUE HAWAII” is available from National Screen Service. These attractive stills are especially suited for lobby display, theatre front display and away from theatre tie-in display. (ORDER from National Screen Service—See coupon on back page) fe] FREE: TV TRAILERS & TV TELOP CARD A set of TV Trailers is available on “BLUE HAWAII”. All of the fun, romance and music have been highlighted in the fast-moving trailers. Each set contains TWO 60Second Spots, TWO 20-Second Spots and TWO 10-Second Spots. A TV Telop card is also available at no cost. (ORDER from your local Paramount Merchandising Representative—See coupon on back page) LIVE RADIO SPOTS 60 SECOND SPOT The gateway to the Pacific opens wide for you... in the Hal Wallis production... “BLUE HAWAII”. Starring Elvis Presley as he takes you on an unforgettable holiday in the world’s lushest paradise of ecstatic romance—exotic dances—exciting music. “BLUE HAWAII”—actually filmed in Hawaii’s fabulous pleasure places. ... You’ll stop at the wonderful Hawaiian Village Hotel... You’ll go to a hoolaulea—lush—and luscious! You’ll have a lu-WOW of a time at the luau. You’ll fish at midnight . . . ride the breakers ... do all the fabulous things you do only in Hawaii! It’s Elvis Presley’s biggest musical hit... 14 terrific songs... “BLUE HAWAIT’—co-starring Joan Blackman and Angela Lansbury—with the most gorgeous wahines you’ve ever seen. In breathtaking Technicolor and Panavision. 30 SECOND SPOT Get ready for the most wonderful movie vacation of your life. It’s the Hal Wallis Production—‘BLUE HAWAII’. The biggest—brightest—most beautiful musical of the year! See Elvis Presley in “BLUE HAWAII” ... co-starring Joan Blackman and Angela Lansbury. From Paramount Pictures—actually filmed in Hawaii’s fabulous pleasure places—in Technicolor and Panavision. 20 SECOND SPOTS It’s the Hal Wallis production—“BLUE HAWAII’—the biggest, brightest, most beautiful musical of the year! “BLUE HAWAII” with Elvis Presley singing 14 terrific new songs. From Paramount Pictures in Technicolor and Panavision. “BLUE HAWAII’. ® “BLUE HAWAIT’—Elvis Presley’s biggest musical ... Actually filmed in Hawaii’s fabulous pleasure places and filled with ecstatic romance, exotic dances, exciting music. 14 terrific new songs. See Elvis Presley in the Hal Wallis production—“BLUE HAWAII’. 10 SECOND SPOTS It’s Elvis Presley’s biggest musical hit-‘“BLUE HAWAII”. It’s breaktaking in Technicolor and Panavision. @ Take a holiday! See Elvis Presley in the Hal Wallis production “BLUE HAWAII” in Technicolor and Panavision,